Ronn Torossian

JANUARY 29, 2020

In 2012, when marketing research company Marketing Sherpa released its study of just how important social media is to marketing, 72% of marketers reported they had already recognized its value and were employing it to generate leads. The growing popularity of social media and heightened acknowledgment of its marketing power have raised the bar even […].

Social Media 221

Social Media Media Study Report 221

ImPRessions - Crenshaw Communications

JANUARY 29, 2020

For a PR agency , what’s better than winning a new client? Keeping the ones you have. Naturally, any good PR firm wants to do both. But it costs a lot more to find a new client than to keep (and grow) current ones. Research by Bain & Company shows that boosting customer retention rates by as little as 5% grows profits by 25% to 95%. In the PR business, client retention is tied to staff retention, and both impact the health of any creative services agency.

Agency 182

Agency Banking Internal International 182

Agility PR Solutions

JANUARY 29, 2020

As we enter a new decade, many communicators and creative professionals are excited to look ahead to what is to come. From the application of emerging technologies like AI to finding better ways to harness and utilize big data, there are many exciting things impacting the industry on the horizon. But buzzwords aside, we must […]. The post The top three lessons PR learned in 2019 appeared first on Agility PR Solutions.

Big Data 125

Big Data Creativity Technology Data 125

Stephen Waddington

JANUARY 29, 2020

The so-called profession responsible for building the reputation of organisations has the poorest reputation. A report published by Professional Associations Research Networks (PARN) reports that 11% of the public believe PR professionals are trustworthy. PR is the least trusted profession and is perceived to be biased, elitist and misleading. It’s a depressing read and a call to action to practitioners and the leaders of PR organisations.

Ethics 97

Ethics Government Reputation Industry 97

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

JANUARY 29, 2020

Consumer reviews provide genuine, warts-and-all information for prospective buyers in virtually all B2B and B2C categories, and have been hailed as important components of product pages and rating and review sites—but these types of testimonials may not have the same influence on Generation Z as with other sectors. A new study from The Pollack PR […].

Survey 97

Survey B2C B2B Study 97

Lauri Pehar Borsh

JANUARY 29, 2020

AI-powered PR provides a bright new light for today’s highly targeted digital publicity and communication needs. Robots aren’t pitching stories just yet. But AI-powered or programmatic PR can provide a direct path to your audience, says Peter Brand, founder, and CEO of Insight Media Labs. via Getty Images by way of PR Week. One of […].

Pitching 78

Pitching Brand Branding Communications 78

Agility PR Solutions

JANUARY 29, 2020

New technologies are rolling out at lightning speed, offering businesses the promise of even greater efficiency and insight—but new research from Accenture finds that CEOs and their brands aren’t able to produce the ideas necessary to realize those benefits. Even though a majority of chief execs have expressed strong confidence in the effectiveness of their […].

Company 78

Company Technology Brand Branding 78

Lauri Pehar Borsh

JANUARY 29, 2020

AI-powered PR provides a bright new light for today’s highly targeted digital publicity and communication needs. Robots aren’t pitching stories just yet. But AI-powered or programmatic PR can provide a direct path to your audience, says Peter Brand, founder, and CEO of Insight Media Labs. via Getty Images by way of PR Week. One of […].

Pitching 78

Pitching Brand Branding Communications 78

Agility PR Solutions

JANUARY 29, 2020

As many consumer and electorate surveys continue to tell us, there’s a growing number of citizens across the world who are profoundly concerned about the environment and would like to trade with companies that take these concerns seriously. In order to tap into this market, and follow the forces that are dictating a new, greener […]. The post 4 ways to nail your eco-friendly PR story appeared first on Agility PR Solutions.

Survey 77

Survey Consumer Company Marketing 77

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Axia PR

JANUARY 29, 2020

How to provide value and build trust through inbound marketing. Earning an inbound certification from HubSpot can help you gain a better understanding of how helping customers in a meaningful way can benefit your company. The course is free and packed with a wealth of information, yet simple to digest.

Course 62

Course Marketing Company How To 62

HMA Public Relations

JANUARY 29, 2020

How do you use hashtags on social media to connect? See how Marissa has used the social media tool to engage with brands. The post How do you use hashtags? appeared first on HMA Public Relations.

Social Media 44

Social Media Tools Brand Branding 44

Prohibition

JANUARY 29, 2020

Whether we want to or not most of us will have come face to face, or face to phone, with a piece of influencer marketing today. If you’re an avid social media user you’ll have become accustomed to picking out sponsored content, but if you’re not so influencer savvy you might need some guidance on what exactly influencer marketing is and how to spot it.

Social Media 62

Social Media Marketing Media Guidelines 62