Prowly

MARCH 15, 2022

Turning an idea into a story? If you’ve constructed your pitch properly, you have two key pieces of the puzzle already in place: 1. You’re sure your story is actually newsworthy in the eyes of journalists and the public. This means that whatever you’re sharing is relevant and/or useful to the interests of a segment […]. The post Story Angle Ideas: How to Find the Right Angle for Your Pitch appeared first on Prowly Magazine.

Pitching 223

Pitching Construction How To Publicity 223

ImPRessions - Crenshaw Communications

MARCH 15, 2022

PR is something nearly every organization needs. Yet many don’t know what makes an agency a ‘great’ fit. After all, all PR firms are not created equal. . Some companies fall victim to the “big budget, big agency; small budget, small agency” myth. Regardless of whether an agency is big or small, it’s the account team is usually comprised of a few dedicated team members who will deliver on the company’s objectives.

Agency 322

Agency Creativity Strategy Communications 322

Ronn Torossian

MARCH 15, 2022

Ownership psychology is a powerful marketing tool that emphasizes the fact that with the right usage, the perception of ownership can boost sales. This concept is based on research and findings by psychologists who were trying to find out why people are attached to certain objects even if they don’t know how to use them. […]. The post What is the Psychology of Ownership?

Tools 195

Tools Marketing How To Strategy 195

Communications Conversations

MARCH 15, 2022

For the last week-plus, many companies have come out with messages of support of the Ukraine, as Russia continues to invade the country. Some of those messages have merely been symbols of support–and others have involved halting operations in Russia. However, as I’ve been watching these statements and studying them carefully (we just talked about this in class at the University of St.

Brand 173

Brand Branding LinkedIn YouTube 173

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

MARCH 15, 2022

With consumer prices and inflation impacting almost every aspect of small businesses around the country, resources and budgets have never been tighter. Small businesses, especially those that need PR to help drive sales and growth, are taking notice in a big way. From office supplies to travel and everything in between, prices are on the […]. The post Creative strategies on a shoestring budget—without damaging your digital footprint appeared first on Agility PR Solutions.

Creativity 164

Creativity Strategy Small Business Travel 164

Agility PR Solutions

MARCH 15, 2022

New research from digital transformation and product development services firm Modus Create reaffirms that many companies are underspending on digital transformation, have not established clear plans and goals, and don’t have the processes or resources in place to successfully implement cross-functional digital initiatives. “In an analog world, IT was a commodity to be outsourced for […].

Resources 155

Resources Company Trends Publicity 155

Culpwrit

MARCH 15, 2022

By Michael Lynch This is a question that has popped up in all of my social circles lately. From my friends in their twenties to my mentors in their sixties, we are all asking ourselves how we plan to move forward after the past two years. To preface, I know my perspective comes from… Continue reading So, Now What? The post So, Now What? appeared first on Culpwrit.

120

120

Shift Communications

MARCH 15, 2022

By Justin Finnegan, Vice President, Technology. About a month ago, The New York Times made a lot of hay when they purchased Wordle. Since then, there has been buzz among users that they’ve made it harder ( they haven’t ) or that they made changes ( they have ). Regardless, it’s evident that acquiring the game was a smart move for the publication, in terms of daily traffic, engagement and time spent on page.

Strategy 103

Strategy Media Journalism Banking 103

Mark My Words

MARCH 15, 2022

Every major war effort involves a degree of media manipulation. The creation of powerful images has always been a way to motivate populations in moments of conflict and gain sympathy abroad. A photo recently went viral showing an old man cradling a cat after, the post suggested, his home had been obliterated by a Russian missile. That this photo was found to be actually from a house fire in Turkey in 2020 demonstrates that propagandists on both sides of the conflict don’t feel bound by truth i

Viral 78

Viral Groups Google Internal 78

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

HMA Public Relations

MARCH 15, 2022

Publishing great content is just one part of the blogging process. Find out how to promote your blog in today's post from Justin Liggin.

Blogging 81

Blogging How To Publicity 81

The Hoffman Agency

MARCH 15, 2022

By Talia Surbrook, Account Coordinator . Once I had signed the contract to be a part of The Hoffman Agency’s fall internship program, I was mentally preparing myself for a rollercoaster ride full of ups, downs and loops. To my pleasant surprise, the program felt more like a rock-climbing wall. There were no stomach dropping, palms sweating moments, but rather, it was full of challenges that excited me, tasks where I was able to apply my education to a real-life setting and the constant reassuran

Internal 36

Internal International Agency Education 36

Mark My Words

MARCH 15, 2022

Daily Express. The Russian President warned of rocketing costs if economic pressure intensifies on his country as UK experts claimed inflation here could hit 9.5 percent. Boris Johnson last night admitted Putin’s war will inflict further cost of living pain on Britons, adding: “It may be a bumpy period, but we’ll get through it as fast and as well as we possibly can.”.

Energy 12

Energy Banking Agriculture Chemicals 12

Solo PR Pro

MARCH 15, 2022

Stepping away from work for parental leave is never easy. While you're wrapped up in the joy, beauty and sleepless nights of your newborn, work still goes on. Projects still have deadlines, clients are still paying and there are always new fires to put out. While a corporate job might offer twelve weeks of parental leave, running your own business means it's all up to you to figure out. .

How To 102

How To Corporate Ethics Communications 102

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Sword and the Script

MARCH 15, 2022

Truescope is a new media monitoring tool that just raised $6.2 million in funding and opened a New York office; here’s a detailed look at the product. Truescope is a new media monitoring technology that’s launching in the U.S. This is a fairly crowded market already with startups, incumbents and reincarnations – and Truescope isn’t bringing anything new, per se.

Tools 157

Tools Media Software Analysis 157

PR Fuel

MARCH 15, 2022

Nearly 80% of content marketers already incorporate press releases into their content marketing strategies. A press release distribution service can help your content appear on more outlets than ever before. Without press releases, however, you might struggle to reach customers online. On the fence about finding a press release service this year? Here are a few benefits to consider first.

SEO 52

SEO Engineering Consumer Resources 52