Deirdre Breakenridge

FEBRUARY 6, 2018

A Guest Post By Madison Thomas, Curry College Student. Recently, I began my journey studying abroad. Four months on my own in a new country. To some, this may seem terrifying, but I’ve been waiting for this moment for a very long time. Having the chance to study abroad is an opportunity that can open so many doors. Taking in a new culture, possibly a new language, and meeting people from all over the world is all very exciting.

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Study How To Instagram LinkedIn 285

Melissa Agnes

FEBRUARY 6, 2018

As you may have heard, Crisis Ready: Building an Invincible Brand in an Uncertain World , is my new book – and I’m so excited that it’s finally available for you to preorder on Amazon ! This book has been a true labour of love, with you and your organization fueling my focus, drive and passion in its creation. When I set out to write Crisis Ready , the last thing I wanted was to write yet another (boring) book on crisis management.

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Crisis Brand Branding Crisis Management 133

Flack's Revenge

FEBRUARY 6, 2018

I had to smile when I read that Facebook’s reducing news content in the newsfeed. Mark Zuckerberg wrote on their blog “our time is better spent bringing people closer together… public content… is crowding out the personal moments that lead us to connect more with each other.” In other words, pardon the interruption as we’ve tried to crack this news nut.

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Facebook Journalism Local Google 120

Prowly

FEBRUARY 6, 2018

One of the key indicators of sector strength, job growth in the U.S. PR industry, continues its upward trend for the 4th consecutive year, according to a new report by PRunderground.com. The post 9 Years after the Financial Crisis, the PR Industry in the United States Continues Its Slow but Steady Recovery Process appeared first on Prowly Magazine.

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Financial Crisis Industry Trends 126

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

The Proactive Report

FEBRUARY 6, 2018

The TEKsystems report on the Top Digital Skills CMOs are looking for in 2018 has analytics top of the list. While measurement has long been a vital part of marketing, it hasn’t always been part of the required PR resume. In a recent post PR News stated “Data analytics and insights will be more valuable on your resume than “people skills” or great writing.” 2018 is the year you need to learn how to measure the value of your work and how ti contributes to the busines

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Analytics Measurement Social Media Data 100

Shift Communications

FEBRUARY 6, 2018

Picture this: It’s Monday morning and your client informs you that the launch you’ve been planning has been moved up to Wednesday! As a PR pro, you know things change last minute, so this news doesn’t rattle your cage. However, it’s CRUNCH time and you need media feedback as soon as possible to make sure the campaign is a success. How do you make this happen – pick up the phone.

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Pitching Report Writing Twitter 84

Barokas

FEBRUARY 6, 2018

Last week, a woman tried to board a United flight with a peacock. Not just any peacock, an emotional support peacock. United, in an effort to become my new favorite airline, refused the boarding of the bird. But before United got my full allegiance, Delta came out and tightened their rules around allowing emotional support pets. United soon followed , and it will no doubt ruffle a few feathers (high five).

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Blogging Airlines System Report 74

Communications Conversations

FEBRUARY 6, 2018

I first met Heidi McGuire three years ago through a mutual friend. She was referred to me for a potential piece of business with Thermo King (at the time). After a couple meetings, Heidi and I were working together. That work ended a couple years ago, but I knew I wanted to stay closely connected with Heidi so I invited her to be a part of a corporate communicator mastermind group I manage.

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Energy Corporate Travel Internal 68

Sword and the Script

FEBRUARY 6, 2018

A friend of mine was telling me about a political news story last year. I don’t remember the precise angle, but I remember thinking it was outlandish and indicated didn’t think it was true. To prove otherwise, she pulled out her phone, opened up Facebook, scrolled to find the article and then handed me the phone. The article was produced by an outlet that at first glance looked credible.

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Content Marketing Marketing Journalism Financial 68

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Beyond PR

FEBRUARY 6, 2018

As PR professionals, the media list may arguably be one of the most important components in your outreach process. Working in PR can be overwhelming and taking the time to building a successful media list can often fall off your list of priorities. However, taking the extra time to build a comprehensive database of well-researched and targeted contacts will help you better develop relationships with media — which will ultimately lead to results in the form of earned coverage. .

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Media Pitching Resources Report 73

Solo PR Pro

FEBRUARY 6, 2018

Maria Coppola, APR, CPRC owner and lead consultant at Coppola PR , recounted a story about a cobbler. Many solo and small business owners have often talked about having “cobbler’s kids’ syndrome,” in which everyone has shoes except the shoemaker. In this account, shared with Maria’s permission, the cobbler and all of his kids have shoes and he may be our new hero.

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Small Business System Policies Financial 51

HMA Public Relations

FEBRUARY 6, 2018

News releases aren't dead, but there are a few things to keep in mind when sending them. Abbie has compiled some of these dissemination tips. [Click below for more]. The post Do PR People Still Send News Releases? appeared first on HMA Public Relations.

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Publicity Media Relations Media 41

Sarah Stimson

FEBRUARY 6, 2018

It’s the 100th anniversary of the 1918 Representation of the People Act, which gave women over the age of 30, with certain property qualifications, the right to vote in national elections in the UK for the first time (UK Parliament, 2016). … Continue reading → The post Women’s Suffrage and the movement’s influence on government policy appeared first on SARAH STIMSON.

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Policies Government 31

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2018

Few things are more satisfying than a brand handling a potential public relations crisis with grace, aplomb, and humor. And all of those apply to this past week’s management of the Crock-Pot fire that (SPOILER ALERT) killed the beloved patriarch on the popular NBC series “This is Us.” The tragic plot twist stirred up simmering negative sentiment against Crock-Pot, starting as a “slow burn” that later caught fire on social media.

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Crisis Twitter Course Viral 199