Flack's Revenge
FEBRUARY 1, 2023
“Have your people call my people, we’ll do lunch.” So goes the old Hollywood schmooze about dealmaking. But can we be far off from a day when it is AI that brokers the deals? ChatGPT got me thinking about this. It has been a massive buzz creator since OpenAI unveiled it late last year. ChatGPT is a perfect PR vehicle, a nice tech pick-me-up in an age when many are feeling burned by tech.
NewsWhip
FEBRUARY 1, 2023
Just last year, advertisers paid an average of 6.5 million U.S. dollars to air a 30-second long commercial during the Super Bowl LVI broadcast. As one of the biggest events in American, and as of late, global television, the Super Bowl is as well-known for the entertaining ad spots than they are for the game of football itself. But just how impactful are these ads?
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Agility PR Solutions
FEBRUARY 1, 2023
If you run a PR agency or are an intrinsic part of PR campaigns, you are surely always on the lookout for different PR tips and tricks to help you on your next campaign. This industry is certainly not for the faint-hearted. It comes with a lot of work, and as such, embracing these tips […] The post 3 fundamental tactics all PR campaigns should include appeared first on Agility PR Solutions.
Wadds Inc.
FEBRUARY 1, 2023
As the CIPR celebrates its 75th anniversary, practitioners need to own public relations as a management discipline and move beyond communication tasks. A recent Deloitte report shows the opportunity. My use of the term public relations in practice and within management has become a personal form of idolatry. A variety of alternative terms are frequently used to describe practice such as brand communication, corporate communication, corporate affairs, and integrated marketing communication.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Agility PR Solutions
FEBRUARY 1, 2023
New research from ratings and reviews platform GoodFirms identifies and analyzes the current state of digital businesses, including the key driving factors, opportunities, barriers, and future scope of businesses in digitization. The study also highlights the most significant tools and technologies digital businesses use. The firm’s new Digital Business Knowledge report provides valuable insights into […] The post Brands and businesses report improved operations and CX after digitization a
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Agility PR Solutions
FEBRUARY 1, 2023
Content marketing is a powerful tool for startups looking to establish their brand, attract customers, and drive sales. Here are seven tips to help your startup succeed with content marketing: 1. Define your target audience Defining your target audience is a critical step in any content marketing strategy. It helps you understand who you are […] The post 7 targeted content marketing tips for startups appeared first on Agility PR Solutions.
Steve Barrett on PR
FEBRUARY 1, 2023
The pharma giant’s run-in with right-wing activist group Project Veritas demonstrates why every brand needs a plan to contend with a manufactured crisis on social media based on deliberate use of misinformation.
Agility PR Solutions
FEBRUARY 1, 2023
Trust is a tough thing to earn from consumers in America these days, so the winners in the recently announced 2023 BrandSpark Most Trusted Awards from market research firm BrandSpark International have all earned extra bragging rights this year. Winners represent the annual list of the most trusted brands in America, which are determined by […] The post 2023’s most trusted consumer product and service brands in America—who are the leaders?
PR 20/20
FEBRUARY 1, 2023
T oday we have exciting news to share with our community: Ready North is enhancing its services alongside Brightfind to offer more comprehensive marketing solutions. Ready North was built on a pioneer mindset. We’ve never shied away from the unknown, and we’re energized by exploring unknown territory. That’s why this opportunity makes sense—we’re able to dive into uncharted waters that take our services beyond the boundaries of traditional digital marketing.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
HMA Public Relations
FEBRUARY 1, 2023
Chatbots can give PR pros inspiration or topics for stories, marketing campaigns, website content, blog posts and much more. Justin Liggin discusses AI chatbots and their impact on the industry in this blog post.
Axia PR
FEBRUARY 1, 2023
A PR professional’s guide to cybersecurity In this day and age, almost everything is online or completed on an electronic device. More workers are working remote or hybrid jobs, which makes online safety important as ever. Yet, many are unaware of cybersecurity safety practices. These practices will help prevent your company’s information from getting leaked, avoiding a potential crisis.
Culpwrit
FEBRUARY 1, 2023
By Katie Brenneman Public Relations is part of any business. While every company that exists relies on interacting with people, at some point, the matter of presenting the company accurately and positively comes into play. That’s the goal of PR – to build awareness and spread an organization’s narrative in a positive light. Just… Continue reading Surprising Ways a PR Pro’s Appearance Can Matter The post Surprising Ways a PR Pro’s Appearance Can Matter appeared first on Cu
Medianet Australia
FEBRUARY 1, 2023
Lyndsey Rodrigues is Head of Content for Kiindred and has over 18 years of experience managing teams and creating content across broadcast and digital media. Lyndsey sat down with Medianet to share some of her experiences and insight into the media industry.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
OnePitch
FEBRUARY 1, 2023
On this week’s Pitches That Placed, we’re highlighting a pitch that landed a quote in a piece on Crunchbase for thoughts around the meat industry.
Institute for Public Relations
FEBRUARY 1, 2023
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Medianet Australia
FEBRUARY 1, 2023
AI is by far the talk of 2023 with discussions flooding LinkedIn and online conversation. The presence of AI technology has increased exponentially as of late. Particularly with the release of ChatGPT which has almost single-handedly put AI back in the spotlight. This influx of activity has highlighted the importance of human-centric roles to not only guide and train AI in the right direction, but also to make up for the many shortcomings you will find in their limited set of parameters.
Katie Paine's Measurement Blog
FEBRUARY 1, 2023
Jennifer Smoter, senior vice president and chief communications officer at UnitedHealth Group We have named many Measurement Mavens that have implemented incredible measurement programs at their organizations. And there have been other Mavens that have used data in very meaningful ways. But in terms of imbuing the measurement mantra into hundreds of communications professionals wherever she goes, there are few that can hold a candle to Jennifer Smoter , senior vice president and chief communicat
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
ImPRessions - Crenshaw Communications
FEBRUARY 1, 2023
College courses in PR and communications can be very valuable; as PR students, we learn about topics as varied and vital as crisis communication, industry ethics, and social media management. Such classes are beneficial for anyone planning a PR career. Yet sometimes college professors spend more time telling us what our future looks like rather than showing us how to get there.
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