Sat.Apr 10, 2021

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Characterising a COVID-19 PRstack

Stephen Waddington

A new project aims to characterise a COVID-19 PRstack. Communications and public relations teams have moved to virtual working during COVID-19. As part of an ongoing project exploring start-up agencies during the pandemic, Wadds Inc. is investigating the impact of the pandemic on the tools used by agencies and communication teams. We’ve characterised the market across six segments: Insight and planning Stakeholder identification and management Creative Content and conversation Monitoring and mea

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Is It Right to Sell Others Short?

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing You’re a basketball player whose team just won the NCAA Division I national championship! You run courtside to celebrate with family but your mother is visibly upset. “Mom, what’s the matter? “I’m sorry,” she stammers. “It’s just that.