Tue.Aug 01, 2017

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Which Social Media Measurements Matter Most?

Business Wire

The digital revolution has brought upon a whole new world of platforms and analytics. Although it can get confusing when scrolling down a long list of numbers, it’s important to pay attention because some of those numbers can help amplify your social marketing efforts. The key is knowing which metrics matter most.

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An Ode to the Authentic Brand

Onclusive

Public relations is a nebulous thing in terms of where it lives within an organization. Sometimes it sits within its own communications department, other times it’s a part of digital marketing (smart!), and rarely it falls under a brand strategy function — the last of which is most surprising since PR plays such an important role in brand perception and positioning.

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5 Reasons Why Communications Internships Are Extremely Beneficial

Cision

As a freshman marketing major in college, finding an internship was not easy. With little experience and only core classes completed, I was on the lower end of recruiters’ selections. Most of my friends were taking summer jobs like working as a lifeguard, nanny, or bussing tables. For me, however, I knew that I wanted to do more with my summer. I was interested in gaining experience, building my network and having an edge in all my interviews for next summer.

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Which Social Media Marketing Measurements Matter Most

Business Wire

The digital revolution has brought upon a whole new world of platforms and analytics. Although it can get confusing when scrolling down a long list of numbers, it’s important to pay attention because some of those numbers can help amplify your social marketing efforts. The key is knowing which metrics matter most. Business Wire’s director of social and evolving media, Serena Ehrlich , sat down with Arketi Group to discuss the important social media measurements that can have the biggest impact o

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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With AVEs Out of the Picture, These Are the PR Metrics That Count

Prowly

You can certainly manage PR measurement through free tools, but you may spend more in your time manually inputting everything than it would cost to buy software to do it automatically. Do the cost/benefit analysis and. The post With AVEs Out of the Picture, These Are the PR Metrics That Count appeared first on Prowly Magazine.

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Create a memorable experience for your audience

Presspage

The Age of Experience. Over two decades after the introduction of the world wide web, the Information Age has come to an end. We have entered the Age of Experience, an age in which events are quite important. An event is a great way to provide your audiences with a special and engaging experience. This may be in real life or virtual, but the key is the audience has a valuable experience which they can connect to your brand in a positive way.

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5 Reasons Why Communications Internships Are Extremely Beneficial

Beyond PR

As a freshman marketing major in college, finding an internship was not easy. With little experience and only core classes completed, I was on the lower end of recruiters’ selections. Most of my friends were taking summer jobs like working as a lifeguard, nanny, or bussing tables. For me, however, I knew that I wanted to do more with my summer. I was interested in gaining experience, building my network and having an edge in all my interviews for next summer.

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10 Fundamentals for Successful B2B Media Interviews

Sword and the Script

B2B reporters today don’t do media interviews like they once did. The pace of news is faster. The shelf-life of articles is shorter. There are fewer reporters responsible for more stories. There’s only so much time in the day which means fewer interviews are conducted. More than ever, reporters are reliant on existing content for developing coverage.

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I’ve Been a Member of the Club for 30 Years

HMA Public Relations

Today marks Abbie Fink's 30th anniversary as a member of the Public Relations Society of America! [Click below for more]. The post I’ve Been a Member of the Club for 30 Years appeared first on HMA Public Relations.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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7 Tips to Manage a Business Slump

Solo PR Pro

Business slumps can be a natural part of the business cycle but whatever the cause it's never fun to endure. If your business is currently facing a downturn there are a few things that you can do to turn your business around and get to the other side. When your business hits a down cycle you need to find the happy place between Defcon 1 and curling up in a corner.

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PR Lessons From the Trump Letter and the Chrysler-UAW Case

PR News

Mistakes of all sizes happen. We know that. PR pros often are called in after those mistakes occur. They usually attempt to mollify things. Sometimes they goof and fan the flames. Sometimes communicators can do very little. Mistake By The Lake Look at what happened last week and this week in Michigan. On July 27 a… Continued. The post PR Lessons From the Trump Letter and the Chrysler-UAW Case appeared first on PR News Blog.