Ronn Torossian
SEPTEMBER 27, 2021
Digital video cameras are now within the reach of many, and hence an advertising agency is not always needed to make an ad. A very popular example of user-generated content dates back to 2005, when two people in lab coats began dropping Mentos into bottles of Diet Coke and began recording the results. The films […]. The post User-generated content appeared first on.
Cision
SEPTEMBER 27, 2021
How to make sense of the metrics that matter most for your PR and comms strategy.
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Awario
SEPTEMBER 27, 2021
What's social listening? How does it work? What are its benefits for businesses? Here's a comprehensive beginner-friendly guide to answer all of your social media monitoring-related questions.
Agility PR Solutions
SEPTEMBER 27, 2021
Eye-opening new research reveals tectonic shifts in how Americans perceive, consume and pay for media content—showcasing new attitudes about media trust across a variety of media formats. The new study, from media-focused AI-driven audience engagement and sales intelligence firm Futuri, also offers media executives’ predictions for the sector and confidence in their ability to meet […].
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
HMA Public Relations
SEPTEMBER 27, 2021
It's #MediaMonday! Today's feature comes from Tom Scanlon, managing editor at the Mesa Tribune. He also recently founded HARK Valley, a Facebook Bulletin newsletter. Learn more about him!
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
PR in High Definition
SEPTEMBER 27, 2021
There was a quote from Matt Damon earlier this month in GQ where he expressed his feeling on the return to Hollywood: “ It has just been a lot, like from zero to hundred again. I was excited to kind of reengage with the world, but I forgot how fast it moves.”. It’s the same story across every industry; and comms certainly had a hectic summer. This September, The London Underground saw the busiest Monday back since the start of the pandemic, as the rush hour roars back.
Agility PR Solutions
SEPTEMBER 27, 2021
Creating a reward system that stands out in the world of customer loyalty programs is a significant task for any business, and it can be a game-changing opportunity if done with care and accuracy. There’s a lot to consider whether you currently have a loyalty program that needs to be updated or are considering starting […]. The post The ultimate guide to customer loyalty management and measurement appeared first on Agility PR Solutions.
Maxim Behar
SEPTEMBER 27, 2021
Maxim Behar, PR expert and CEO of M3 Communications Group, Inc., had a compelling meeting with H.E. Mr. Hiroshi Narahira , Ambassador of Japan to the Republic of Bulgaria. The discussion was focused on the Bulgarian-Japanese relations and the participation of Bulgarian business at the upcoming EXPO 2025 in Osaka , Japan. During the meeting Ambassador Narahira presented more details about the preparations for the Osaka EXPO 2025, which will be focused on achieving the Sustainable Development Goal
Agility PR Solutions
SEPTEMBER 27, 2021
Most business owners these days understand that public relations can help convert potential consumers into buying customers. In fact, according to research, public relations can generate conversion rates between 10 to 15 times more than advertising efforts. These days this is an especially important figure because many consumers don’t trust traditional ads and are in favor of earned […].
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Reputation Specialist Michael Toebe
SEPTEMBER 27, 2021
Michael K. Williams. “Why are we even doing this?” Michael K. Williams The late actor reportedly asked that very question before every season of the television show, “The Wire,” in which he was involved. That query held my attention when I first read it and later when I aligned it with psychology, decision-making and actions, as those things affect how people view and judge us — which result in the reputation we create or confirm about ourselves.
Waxing UnLyrical
SEPTEMBER 27, 2021
tl;dr I’ve found my dream job: I’ve joined Arena Stage as their Chief Marketing Officer, and start October 4! The back story. If you’ve been around this blog and/or me for a while, you know that the last 3.5 years have been wild. I thought I’d go on sabbatical for a few months. Instead, I ended up essentially going off the grid for a couple of years, while I figured out how to come to grips with a version of life for which I had absolutely zero preparation.
Onclusive
SEPTEMBER 27, 2021
As social media strategy contributors, communications pros know how important it is to keep tabs on trending conversations, stay tuned to what the competition is doing, engage key audiences, and amplify brand visibility through social influencers. However, given millions of new daily posts out there, it’s challenging to stay on top of this without a tool that can sort through it all and deliver actionable insights and recommendations in minutes.
Landis PR
SEPTEMBER 27, 2021
Featured image: David Landis with his beloved mai tai: retirement promises more culinary and cocktail excursions for The Gay Gourmet! Photo by: Aaron Blank. By LCI Founder David Landis. Retiring LCI Founder David Landis (left) with new LCI President Sean Dowdall (right) – and their gregarious pound pups, Gaston (left) and Alphonse (right). Photo by: Susie Biehler.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
PR in High Definition
SEPTEMBER 27, 2021
According to recent stats, more than four billion people now have access to the internet. That’s almost the entire population of the world during the mid-1970s, all able to connect with each other in one way or another through a screen. Back then, no one had even heard of an “online reputation”, let alone the need to manage one, and conveying a message to an audience en masse and connecting with the public only happened through a handful of channels.
NewsWhip
SEPTEMBER 27, 2021
Once a month we publish a snapshot of the top publishers on Facebook, and while this is a great way of seeing what’s trending month to month, it can be somewhat US-driven due to the nature of media consumption. . Given that, we occasionally like to check in on the publishers making waves in their local markets, and in this blog we’ll be doing exactly that, looking at the biggest publishers in the UK, Canada, and Singapore respectively.
PR in High Definition
SEPTEMBER 27, 2021
Autumn is the season for new beginnings. Young people are back at school and parents are returning to the office – making this the ideal time of year to reflect on how we spend our time and what we can do to balance work and life. As the days get shorter, darker and busier technology has the power to make our lives easier, but also the capacity to make them infinitely more complicated.
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