Reputation Us
AUGUST 28, 2019
Wear. Sunscreen. Twenty-two years ago Kurt Vonnegut’s commencement speech that was later made into a hit song led with this advice: “If I could offer you only one tip for the future, sunscreen would be, it. The long-term benefits of sunscreen have been proved by scientists, whereas the rest of my advice has no basis, more reliable, than my own meandering experience.”.
Onclusive
AUGUST 28, 2019
Marketers have been talking about paid, owned and earned media channels for over a decade now. Yet these three channels are almost always spoken about and operate as independent functions within the marketing department. Paid media (advertising) is rarely integrated with owned (e-commerce, email, owned social) who infrequently work with earned (public relations/communications).
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Ishmael's Corner
AUGUST 28, 2019
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. A few years ago PR Moment asked me to pontificate on a playlist of songs that put a bounce in my step and might — emphasize on the “might” — do the same for others. I decided to play these songs over the weekend during a catchup on loose ends.
Agility PR Solutions
AUGUST 28, 2019
Above all else, influencer marketers are looking for authenticity in their campaigns—but how much authenticity is too much? New research from influencer platform Sideqik reveals that 84 percent of consumers say authenticityisimportant when choosing influencers to follow, but 93 percent say forced or fake authenticity is just as likely to make them unfollow as a […].
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
PR Insiders
AUGUST 28, 2019
People often say that the only thing that’s constant in life is change, and over the three decades I’ve been in the public relations business I definitely have found that to be true with the media landscape. Those of us in PR are always eager to keep up with the latest media trends, of course, […]. The post Want To Grab Journalists’ Attention?
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Konnect Agency
AUGUST 28, 2019
Distractions are everywhere — there’s the seemingly never-ending influx of emails, the 24/7 news cycle pumping out viral soundbites, notifications that someone just commented on your recent Instagram Story, your smartwatch reminding you that it is time you get up and go for a walk… With all these things fighting for our attention, it’s a daily struggle to buckle down, focus and handle the things that require our undivided attention.
Agility PR Solutions
AUGUST 28, 2019
New research from moment marketing science firm Aki helps mobile marketers better understand how contextual variables influence consumer response to mobile advertisements across specific verticals. In the firm’s new study, Mobile ?Ad Context Report 2019, participants were randomly presented with 27 different ad experiences within one of three verticals—Over the Counter Healthcare, Alcohol, and Luxury Automotive. […].
Mark My Words
AUGUST 28, 2019
The Drum Another PR luminary Mark Borkowski said that despite disagreeing with his politics he “blazed a trail” during his career in advertising and communications. Read full article here: [link].
Agility PR Solutions
AUGUST 28, 2019
For three weeks every year, the World of WearableArt (WOW), an internationally renowned design competition in New Zealand, attracts incredible works of wearable art created by designers in more than 40 countries around the globe. WOW showcases the best of these creations in a spectacular show attended by over 60,000 people annually, and to celebrate […].
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
HMA Public Relations
AUGUST 28, 2019
Social media trends come and go, but strategies for increasing engagement have a much longer shelf life. One of my favorite strategies is “snackable content,” or […] The post What is snackable content? appeared first on HMA Public Relations.
Buzzstream
AUGUST 28, 2019
When working with data to create content for your brand, it can feel like every time you come across a relevant data set, it’s already been covered extensively. . But when creating content for your site, your goal is to create something newsworthy, interesting, and original. . Then, the thought hits you: “Why not just survey people?”. Surveys can be an appealing option to meet your content creation goals, but there are other successful types of content you can produce that will also meet your co
Deirdre Breakenridge
AUGUST 28, 2019
Every relationship is different and precious in its own way. You work so hard to build relationships and when you make that special connection you don’t want to lose it! Knowing this, how much do you nurture your relationships and how present are you in those interactions? When you want to build an unbreakable bond you have to show up and be vulnerable, transparent, honest, and compassionate, and with all of your passion in tow.
Contently - Strategy
AUGUST 28, 2019
When was the last time you took a true vacation? Not a “let me just check my work email” vacation, or a “finishing a blog post on the plane” vacation, but a real, no contact, no schedule, mimosas at 10 am kind of escape? Unless you’re apart of the 28% of American workers who actually use their max vacation time annually, you’re probably overdue for some relaxation.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Mark My Words
AUGUST 28, 2019
CBC “This story is going to run and run,” British PR expert Mark Borkowski said in an interview last week. “It’s one of those conspiracy-type stories that carry on for years and years and years.” That potential to “run and run” lies in the many unknowns that surround the Epstein case and Andrew’s own character.
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