Wed.Aug 28, 2019

How communicators can change their organization’s objectives

PR Daily

Why should a PR pro strive to become a trusted advisor instead of a technician who puts out press releases? The future of your organization might depend on it. What’s the big deal with a bunch of the world’s top CEOs saying: “We can no longer only prioritize shareholder profits?”.

Reputation and Crisis Management: “Trust Me On The Sunscreen”

Reputation Us

Sunscreen. Twenty-two years ago Kurt Vonnegut’s commencement speech that was later made into a hit song led with this advice: “If I could offer you only one tip for the future, sunscreen would be, it. The long-term benefits of sunscreen have been proved by scientists, whereas the rest of my advice has no basis, more reliable, than my own meandering experience.”. The opening of the speech was so memorable, in part, because it seemed so simple. But it’s all too easy to neglect the simple.

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Top Five Reasons To Integrate Earned, Owned and Paid Media


Marketers have been talking about paid, owned and earned media channels for over a decade now. Yet these three channels are almost always spoken about and operate as independent functions within the marketing department.

Media 269

30 jobs in the PR and marketing world

PR Daily

Find out which states’ residents are really willing to roll up their sleeves and get to work. Plus, check out a roundup of current job openings. Residents of some states put a little more elbow grease into their work.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

FEEL First When You Want to Build & Keep Unbreakable Bonds

PR Expanded

Every relationship is different and precious in its own way. You work so hard to build relationships and when you make that special connection you don’t want to lose it! Knowing this, how much do you nurture your relationships and how present are you in those interactions?

Ethics 283

More Trending

Influencers need authenticity—but how much is too much? “Faking it” spurs unfollows

Agility PR Solutions

Above all else, influencer marketers are looking for authenticity in their campaigns—but how much authenticity is too much?

Powering through the day with Dell’s Thom Lytle

PR Daily

What does it take to rise to the top of the communications industry? For the senior director of social business for Dell, it’s all about teamwork—and a steady supply of soda. The PR industry is always changing—and that means the daily workload of the average communicator is changing, too.

Go-to Songs for Those Who Toil in PR

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. A few years ago PR Moment asked me to pontificate on a playlist of songs that put a bounce in my step and might — emphasize on the “might” — do the same for others.

Did your visual content captivate audiences?

PR Daily

Enter PR Daily’s Video & Visual Awards to showcase your powerful visual stories. Deadline for submissions is Nov. The post Did your visual content captivate audiences? appeared first on PR Daily. Brand Journalism Content Marketing Employee Engagement Marketing Media Relations PR PR Daily Awards Social Media Visual & Video Communications

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

In this age of cancel culture, brands should be decidedly apolitical

Agility PR Solutions

In this day and age, many organizations are feeling the pressure to pick a side on a number of politically-charged issues. However, PR pros should caution their clients to take a step back and consider the consequences.

How to tailor your Instagram for millennial audiences

PR Daily

Younger consumers won’t respond well to traditional advertising, so your social media strategy must get creative. Here are some tips for changing things up. The data is clear: Most people simply don’t like ads.

6 Types of Newsworthy Content (That Aren’t Survey-Based)


When working with data to create content for your brand, it can feel like every time you come across a relevant data set, it’s already been covered extensively. . But when creating content for your site, your goal is to create something newsworthy, interesting, and original. .

5 Incredible Content Marketing Examples From Travel Brands

Contently - Strategy

When was the last time you took a true vacation? Not a “let me just check my work email” vacation, or a “finishing a blog post on the plane” vacation, but a real, no contact, no schedule, mimosas at 10 am kind of escape?

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Mono-what? Incorporating Monotasking in a Multitasking World

Konnect Agency

Distractions are everywhere — there’s the seemingly never-ending influx of emails, the 24/7 news cycle pumping out viral soundbites, notifications that someone just commented on your recent Instagram Story, your smartwatch reminding you that it is time you get up and go for a walk… With all these things fighting for our attention, it’s a daily struggle to buckle down, focus and handle the things that require our undivided attention. That focus, however hard to find, is necessary, especially at a PR agency. It’s called “monotasking,” and it’s the exact opposite of its wrongfully praised counterpart, multitasking. Monotasking is what helps you get into Deep Work. Defined by the renowned Georgetown University author and computer science professor, Cal Newport, Deep Work is “ professional activity performed in a state of distraction-free concentration that pushes your cognitive capabilities to their limit. These efforts create new value, improve your skill, and are hard to replicate.”. When your attention is constantly under siege by a deluge of distractors, it prevents you from getting into your Deep Work state and tackling your most intellectually tasking tasks to the best of your abilities. Here you’ll find a few tips on how to build your Deep Work practice and accomplish your goals more efficiently: Location: Do you work in a communal setting that has a lot of distractions? See if you can book a conference room or find a quiet corner of the office to limit the number of interruptions. If there isn’t space for you to get away from distractions, get some noise-canceling headphones and a “deep focus” playlist that will help you get your mind stayed tuned in to the task at hand. Duration: Outline strict periods of time throughout your workday where you can incorporate a Deep Work state. That means pre-determining blocks of time where you isolate yourself from distractions to focus on the task at hand and actually block those times in your calendar so that you can stick to your new Deep Work routine. Structure: Set guidelines for what your Deep Work mode looks like to you. Do you put your phone in a drawer or on airplane mode? Will you allow yourself to go on the internet or just to specific sites? Are you able to get up in the middle of your session to grab a snack? How will you define the success of your Deep Work session (starting that press release, get through that new business deck, etc.) Whatever your terms end up being, make them explicit, and make them work for you. Requirements: It will take some practice before you get the hang of what works for your Deep Work mode, but after a few sessions, you will be able to focus in on what helps. Whether it is a particular type of music, a specific candle you light or your favorite beverage. Have everything you think you’ll need onhand before starting your Deep Work. In addition to your Deep Work sessions, how you spend your downtime is equally as important. Downtime replenishes our ability to practice Deep Work, so take a 10-minute walk aroudn the block, find a peaceful space to meditate, grab a snack, chat with a coworker or find another activity that fills up your tank. Try to steer clear of social media, however, as it doesn’t allow for your mind to rest. Step away from your computer and be present in the moment. Getting into Deep Work can be difficult at first, but if a publicist in a busy Los Angeles PR agency can do it, you can, too. Want to learn more about Deep Work? Check out Cal Newport’s book Deep Work: Rules for Focused Success in a Distracted World. Take care! – Amanda Lencina. The post Mono-what? Incorporating Monotasking in a Multitasking World appeared first on Konnect Agency.

New mobile ad study reveals patterns in context and engagement

Agility PR Solutions

New research from moment marketing science firm Aki helps mobile marketers better understand how contextual variables influence consumer response to mobile advertisements across specific verticals. In the firm’s new study, Mobile ?Ad

Papa John’s new chief claims ‘most loved pizza,’ SC Johnson protects its tagline, and Lowe’s exec apologizes for racist remarks

PR Daily

Also: Yelp offers personalized results, Ogilvy and Medela’s award-winning influencer campaign, a ‘crappy’ social media post, and a gender gap on Facebook. Good morning, PR pros: Beleaguered Papa John’s has a new company face: former Arby’s president Rob Lynch.

Want To Grab Journalists’ Attention? Let Them Tell You How

PR Insiders

People often say that the only thing that’s constant in life is change, and over the three decades I’ve been in the public relations business I definitely have found that to be true with the media landscape. Those of us in PR are always eager to keep up with the latest media trends, of course, […]. The post Want To Grab Journalists’ Attention? Let Them Tell You How appeared first on News & Experts. PR Education

What is snackable content?

HMA Public Relations

Social media trends come and go, but strategies for increasing engagement have a much longer shelf life. One of my favorite strategies is “snackable content,” or […] The post What is snackable content? appeared first on HMA Public Relations. PR and HMA PR

Best Arts & Entertainment Campaign: Boyd WOWs wearable art fans with great PR planning and execution

Agility PR Solutions

For three weeks every year, the World of WearableArt (WOW), an internationally renowned design competition in New Zealand, attracts incredible works of wearable art created by designers in more than 40 countries around the globe. WOW showcases the best of these creations in a spectacular show attended by over 60,000 people annually, and to celebrate […].

Prince Andrew and Jeffrey Epstein: Why it’s a ‘troublesome time’ for the royals

Mark My Words

CBC “This story is going to run and run,” British PR expert Mark Borkowski said in an interview last week. “It’s one of those conspiracy-type stories that carry on for years and years and years.” ” That potential to “run and run” lies in the many unknowns that surround the Epstein case and Andrew’s own character. The recent statements from the palace were hardly the first on the matter.

The Power of Earned Media

Flack Me

Category: Flack Me Summary: Some industry folks want to move the PR pro out of the realm of media relations and into the sphere of marketers, but earned coverage still packs a big punch

‘No one can question his greatness’ – Bell Pottinger co-founder Lord Tim Bell dies

Mark My Words

The Drum Another PR luminary Mark Borkowski said that despite disagreeing with his politics he “blazed a trail” during his career in advertising and communications. Read full article here: [link]. Mark Comments