Ronn Torossian

JUNE 4, 2018

Content marketing has changed dramatically since the days of 300-word blog posts and half-baked articles. In the past, a company could post a handful of blogs once a month and easily get to the top of the Google search results. Now, attracting the attention and loyalty of customers is much harder. In an attempt to deal with the complexity of the content marketing journey, a lot of businesses have begun to churn out more content as quickly as possible – hoping … READ MORE ».

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Content Marketing Marketing Google Blogging 170

Deirdre Breakenridge

JUNE 4, 2018

A Guest Post by Christine Roque, American University Student, PR Expanded Blog Post Winner. Arrogance is the downfall of man and humility goes hand in hand with empathy. Humility and empathy are the antidote for arrogant leadership. On PR Expanded, guest contributor Helio Fred Garcia , President of Logos Consulting Group, discusses Leadership: Humility as Antidote to Arrogance.

Leadership 150

Leadership Crisis Journalism Meeting 150

The Proactive Report

JUNE 4, 2018

3 minute read. You keep hearing that it’s vital to learn how to use data and analytics, but the very thought gives you a headache. You’re a PR person, not a data scientist. (And that’s probably the last thing you’d ever want to be.). You love your job and you thrive on creating content and messaging that builds awareness, authority, and affinity for your brand.

Analytics 127

Analytics Data Exercises Social Media 127

Presspage

JUNE 4, 2018

In this article, 7 Public Relations professionals reveal their secrets about how to write a press release and capturing a journalist’s attention in today's vibrant media landscape. Their advice covers a broad range of topics from optimizing your headlines and quotes, leveraging social media, to maintaining key relationships with the press.

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Writing Social Media Publicity Media 108

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Critical Mention

JUNE 4, 2018

You’re at your work desk and it’s chaos all around you. Your team is under a tight deadline to finish a crucial campaign. How do you even begin to focus? Lucky for all of us there are music streaming services. We put on our noise-canceling headphones, turn up the volume, and Bam! We’re on our way to making our winning campaign. The benefits of listening to music at work have long been disputed by many researchers.

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Chemicals Study Groups Journalism 76

Axia PR

JUNE 4, 2018

When designing a public relations plan for your company, Axia Public Relations starts with your goals and objectives. Then, we break them down further into inputs and activities. This is the first part of creating an effective PR program for you. We’ve created a scenario around Twidget, a fictional company, to illustrate how this process works and to help you understand what we mean by inputs and activities.

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Company Publicity Measurement 48

Muck Rack

JUNE 4, 2018

5 questions PR pros should ask reporters

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Report 82

HMA Public Relations

JUNE 4, 2018

Check out today's #MediaMonday featuring Nick Oza, a photojournalist for the Arizona Republic. The post #MediaMonday – Nick Oza appeared first on HMA Public Relations.

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Publicity Media 46