Marketing vs. Machine: Are the Bots Coming for Your Job? [UML]
Sword and the Script
SEPTEMBER 24, 2016
The Salesforce announcement of Einstein this week — impressive as it was — reminded me that marketers sometimes use terms like machine learning , artificial intelligence (AI) and even automation interchangeably. Businesses have long been infatuated with the word intelligence – business intelligence, relationship intelligence, and media intelligence – are all overused terms from the last decade, for example.
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