Wed.Nov 16, 2016

article thumbnail

PRTech Is Evolving. Is Your PR Strategy?

Deirdre Breakenridge

In a recent post , I suggested leveraging Nielsen’s research in order to create data-driven marketing and communications plans. That’s the front-end work every successful campaign entails, but the data cycle doesn’t end there. Equally as important is analyzing campaign data after it has run its course so that those findings can inform future work i.e., once you’ve garnered media hits, it’s then time to uncover the effectiveness (or lack thereof) of the work.

article thumbnail

4 Ways to Align Your Content Marketing with Your Holiday Promotions

Cision

It’s the time of year when businesses frantically try to make up for lackluster sales from the rest of the year in a few short weeks. Holiday promotions abound. And while it’s easy to mark your products down 40% in an effort to attract Black Friday traffic, it’s more difficult to remember to include your content marketing efforts in your holiday marketing strategy.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Power of the Good Deed

Onclusive

I’ve recently been thinking a lot about the power of “the Good Deed”, especially since the world seems a bit nutty right now; and yet, we are supposed to be entering a season of gratefulness, holiday cheer, and resolutions (boy, oh, boy could we use some of those!). While we (the PR movers and shakers) […].

Corporate 246
article thumbnail

In Defense of “Fake News”

Flack's Revenge

More people are wondering about the weird crap that mysteriously appears in their news. Is News Today too Much Like the Magic 8 Ball? feeds. How much is fake news? Did disinformation tilt an election? What are Google and Facebook going to do to clean up the mess? You could almost hear the entire PR industry shifting uncomfortably amidst the backlash.

Ethics 176
article thumbnail

Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

article thumbnail

Three Media Tips for Your B2B PR Program

Shift Communications

Many of our B2B PR programs focus heavily on media relations. Our clients are changing their customer’s lives, but often have a tough time translating their successes to media coverage. That’s where we come in. A well-rounded PR program will have a steady flow of coverage, even in between news cycles, across business and trade outlets. Here are some media tips to get started: For Business Press, Think Verticals.

B2B 104

More Trending

article thumbnail

PRSA 2017–2019 Strategic Plan: “Framework for the Future,”

PRSay

Dear Member, Change has become the new normal for public relations and communications professionals, and developments continue to emerge. Millennials have surpassed baby boomers as the largest segment in the workforce. Big data offers insights that enable customization and pose new cyber security and privacy issues. Mobile technology is transforming how businesses communicate.

Privacy 82
article thumbnail

Is Guaranteed Coverage an Oxymoron?

ISEBOX

Read Time: 1 minute. Is ‘Guaranteed PR Coverage’ an Oxymoron? Here’s some awfully good examples of Oxymorons – that’s when contradictory terms appear together : – Open Secret. – Alone together. – Devout Atheist. So the question is, should ‘Guaranteed PR Coverage’ be classified as an Oxymoron. This is clearly confusing because, unlike advertising where you pay to get your way, it’s the press and media who are meant to hold the power over whether to cover a story (or not).

article thumbnail

Content Optimization Tips for Penguin 4.0

Beyond PR

For content marketers, search engine optimization (SEO) should now be part of your regular vocabulary. In order to see growth in traffic – and ultimately drive leads into your sales funnel – your website, blog posts, press releases, white papers, and other assets have to be properly optimized, not only technically but also in terms of content and assets.

article thumbnail

5 Visual Content Curation Ideas to Ramp Up Your Blog and Social Strategy

Waxing UnLyrical

Guest Post by Jessica Davis. What do you feel when you see the visual on this post? Imagine recreating this visual verbally! I wouldn’t be satisfied with the result unless it was penned down in Dylan style – with so much said in just a few words. Sometimes, visuals can make people understand and feel things that words can’t. A few months ago, when I was buried in research for a visual marketing piece, I came across an interview of Marcel Just, a cognitive imaging expert.

article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

Fake News and Its Threat to Democracy

Flatiron Communications

One of my first social media posts this morning happened on Facebook and involved Twitter. It cited USA Today’s story on Twitter’s audacious decision to ban from its platform hundreds of offensive “alt right” accounts. My morning gripe had less to do with Twitter’s sudden cleanse of its real-time stream and more about the absence of a substantive comment on a decision that would certainly play havoc among the First Amendment set.

article thumbnail

Reflection on an Election — and a PR Ethics Failure

Tough Sledding

I’ve been studying public relations 44 years now. Never have I witnessed anything like last week’s election. My candidate lost, but that’s happened before and likely will again. Each time the republic has survived, even though each time I worried it would not. I’ve accepted the election outcome but remain troubled by the role communication strategists played.

Ethics 33