Cision

SEPTEMBER 6, 2016

Recently. Twitter introduced a feature that allows customers to send you direct messages directly from your site. Late last year, Facebook improved pages’ customer service tools and integrated customer service bots into its Messenger app. Social customer service (sometimes referred to as “social care”) is often a customer expectation that we struggle to meet.

Customer Service 182

Customer Service Social Media Resources Facebook 182

Deirdre Breakenridge

SEPTEMBER 6, 2016

A Guest Post By Karen Freberg. I have always been very passionate about social media, but when it comes to teaching social media, there is nothing more rewarding. I have been teaching my social media class for the last three years and it’s been one of the most rewarding experiences I’ve had as a professor. How did I get started teaching social media?

Social Media 172

Social Media Exercises Media Resources 172

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2016

Teaming with the right non-profit can boost a company’s public relations efforts and thus, its public profile. When done well, social marketing programs can showcase corporate values, demonstrate commitment to community, and engage consumers, while providing needed resources for a group or cause. But before embarking on the search for the perfect corporate social responsibility partner, take a look at some smart do’s and don’ts to make sure everyone benefits from the relationsh

Local 131

Local Corporate Groups Ethics 131

Sword and the Script

SEPTEMBER 6, 2016

The more things change the more they stay the same. It’s an adage Tressa Robins say appropriately describes PR. While PR has changed, the change hasn’t made things any harder – it’s just made things different. Even those that know her might be surprised to learn that Tressa started her career as an executive assistant and facilities manager. Today, most of the PR community know her as the vice president of implementation for a venerable vendor in the PR vertical: BurrellesLuce.

Measurement 78

Measurement Course Advertising Advertising 78

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Ishmael's Corner

SEPTEMBER 6, 2016

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Journalism — particularly newspapers — has been trying to shift to video for years, often sputtering like a ’57 Chevy with a bad carburetor. And for good reason. The inverted pyramid still figures prominently in J schools across the country.

Newspapers 65

Newspapers Video Storytelling Journalism 65

Beyond PR

SEPTEMBER 6, 2016

A long time ago (1977), in a galaxy (not so) far far away, a 25-year-old Mark Hamill donned the robes of Luke Skywalker and became a pop culture legend. Later this week, that legend will take the stage as Content Marketing World’s closing keynote speaker, a fitting choice for this year’s theme Content Strikes Back. “People know Mark as an actor, but many don’t realize he’s also a producer, director, writer and content creator,” said Content Marketing Institute’s founder Joe Pulizzi when an

Marketing 62

Marketing Content Marketing Television Storytelling 62

Mindful Marketing

SEPTEMBER 6, 2016

By Seedepth. September officially kicked off the International Association for Measurement and Evaluation of Communication’s (AMEC) “ Measurement Month.” As AMEC describes it, it is “A global program of activities to spotlight attention on the importance of PR measurement. Measurement Month is filled with free events, webinars, executive discussions, podcasts, workshops and much more, focusing on filling the gap between understanding the value of PR measurement and doing

Measurement 50

Measurement Analytics Twitter Internal 50

PR 20/20

SEPTEMBER 6, 2016

“The marketing industry is moving too fast to internalize everything.” — Paul Roetzer, The Marketing Performance Blueprint. In spite of having more channels, more technology and more data than ever before, marketers are still struggling to make, and measure, an impact on the bottom line. Obsessive planning is all too often mistaken for strategy , leaving teams dutifully following checklists that are leading them nowhere.

Strategy 40

Strategy Marketing Internal International 40

Solo PR Pro

SEPTEMBER 6, 2016

The month of September is the beginning of the end of the year and for many independent pros, it is the busiest time of the year. As we balance peak conference season, hitting year-end goals, planning for the next year and the holidays, this last stretch of the year often feels like an all out sprint that must be sustained for months! One way to handle this time of year is to improve the way we work.

Infographics 40

Infographics Software Employee Conference 40

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