Tue.Sep 19, 2023

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Worst of both worlds: B2B marketers are feeling the pressure of new audience expectations, which now mirror those of B2C consumers

Agility PR Solutions

For marketers, B2B has always been a different animal—it’s a challenge that requires sharper focus as it’s typically a higher-end product marketed to a much narrower group of well-informed prospects. But new research from open SaaS ecommerce platform BigCommerce turned up an interesting finding: these buyers are starting to sound off about things like basic […] The post Worst of both worlds: B2B marketers are feeling the pressure of new audience expectations, which now mirror those of B2C

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Research, Communication Crucial Before Collaborating With Influencers


Each September, PRSA recognizes Ethics Month to bring increased attention to the core foundation of the communications profession. Please visit prsa.org/ethics for additional programming and ethics resources and PRSA’s social media platforms for updates throughout the month. In May 2023, the U.S. Navy was criticized by numerous lawmakers, veterans organizations and media outlets for its collaboration with an enlisted sailor and social media influencer who identifies as non-binary and performs


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Audience identification is the essential first step for all marketing and communications

Sword and the Script

The first step in any effective marketing or communications program is audience identification. Audience identification is the process of understanding an audience – their hopes, fears, motivations, influences, questions, problems and aspirations and the language they use to express all of those things. Any strategy, positioning , messaging and differentiation must start with the audience.

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5 reasons why social listening is now critical in PR

Agility PR Solutions

Can you picture navigating a ship without a compass? That’s how PR professionals operate without social listening in the current digital landscape. As conversations shift online, brands face the challenge of keeping up with real-time chatter that can make or break their reputation. Social listening emerges as the solution, offering immediate insights into public sentiment, […] The post 5 reasons why social listening is now critical in PR appeared first on Agility PR Solutions.

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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How PR Can Elevate Your Video Marketing Campaigns

Burrelles Fresh Ideas

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. But if your campaign failed to drive results, perhaps it needs more intensive aid from the PR team. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns.

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Humans Needed More Than Ever – new AI in PR report from CIPR

Stuart Bruce

AI is not a threat to the jobs of PR professionals, but it is a threat to the jobs of PR professionals who don’t use … © Stuart Bruce - Humans Needed More Than Ever – new AI in PR report from CIPR was first published on Stuart Bruce's Stuart Bruce PR Futurist - Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

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Humans still needed in AI-assisted public relations

Wadds Inc.

The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate. The public relations profession is slowly adopting artificial intelligence (AI) tools which have the potential to work smarter and more effectively. A new study published by the Chartered Institute of Public Relations (CIPR) reports that human skills are irreplaceable in public relations work requiring senior-level judgemen

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Interview Tips – It’s Not Always How You Answer the Questions

HMA Public Relations

The little things often make a difference on which job candidate rises above the others. In this blog post, Scott Hanson shares how some employers go beyond the resume and cover letter to determine who gets the job. Read more!

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What Matters in an Interview


By Erica Swerdlow In the past 30+ years of working in public relations and communications, specifically at agencies, I have had the complex but rewarding task of hiring people in all types of positions; complex because it has always been difficult for me to find the right formula that helps find the right fit,… Continue reading What Matters in an Interview The post What Matters in an Interview appeared first on Culpwrit.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Coffee with a Journalist: Bree Fowler, CNET


Bree Fowler is a Senior Writer at CNET where she specializes in digital security and privacy. Bree also covers smartphones, wearable technology, and other emerging tech.

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Maxim Behar on the tensions and trends of the new political season in the studio of "Your Day" on Nova News TV

Maxim Behar

Host: Hello now in the studio of "Your Day" is PR expert Maxim Behar. We will talk to you about the tensions and the trends on the threshold of the new political season. But now I want to ask you at the beginning before we get into politics, a follow-up to our previous conversation. The tragedy in Prilep, the street justice, the lynching that we saw there.

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Rebranding an Innovative Tech Start-up that Revolutionized its Industry

The Hoyt Organization

A tech start-up, Auction.com, and the nation’s largest online real estate marketplace and considered the “eBay of real estate since 2007,” decided to change its name to Ten-X in January of 2016. The Hoyt Organization had worked tirelessly for five years to reach a cherished goal: Ensure that Auction.com achieved at least one clip per day for every day of the year.

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Navigating the Evolving Landscape of PR in the Digital Age


The advent of the digital age has fundamentally reshaped the way public relations operates. This has ushered in a new era where traditional PR strategies coexist and interact with innovative digital techniques. Navigating this evolving landscape of digital PR requires a keen understanding of the opportunities and challenges that the digital age presents.

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Supercharge Your ESG Content This Libra Season

Throughout Climate Week, a feeling of urgency on tackling the climate crisis was palpable. Yet, questions continue to linger about corporate progress. Are we truly moving the needle or are we stuck in a cycle of empty statements and a flood of reports and guidelines? In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly.