Sat.Sep 09, 2017

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We risk learning the wrong lessons from Bell Pottinger’s demise

Mark My Words

All that remains of Bell Pottinger is a burnt-out shell. Scraps will be salvaged and the less toxic parts could, with careful handling, be rebranded into something vaguely respectable. But the company as we know it has been read its last rights. Few will mourn. Stirring up racial tension in a country where sensitivities are deep and fresh is only few moral decibels shy of Goebbels communications.

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3 ways to boost your Instagram presence

Axia PR

A thriving social media presence is essential for a successful company. Instagram is a terrific platform for engaging your target audience. However, it’s not enough to post every now and then on your company Instagram page. Your presence must be consistent and continual. If you’re not posting regularly, your potential and current clients may lose interest, and that’s not good for your company.