Thu.Sep 15, 2022

article thumbnail

How Industry Speaking Opps Drive Thought Leadership

ImPRessions - Crenshaw Communications

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . Content is one of the engines for thought leadership, and there are many ways to get the story out, from posting on the company website to being a part of a group like the Forbes Business Council.

article thumbnail

The impact of healthcare PR on public health

Agility PR Solutions

How healthcare public relations professionals disseminate public health information has far-flung effects. These professionals must provide timely, accurate public health updates to the right audiences. At the same time, they must ensure that their public health communications are easy to understand. Otherwise, they risk miscommunications that make it tough for audience members to get the […].


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

London Bridge is Down

HMA Public Relations

With the passing of Queen Elizabeth II, Abbie Fink is discussing the procedures for the funeral and the well-orchestrated process for members of the Royal Family. Read more.

article thumbnail

5 ways to get ahead of PR issues and problems

Agility PR Solutions

While many may believe the phrase “any publicity is good publicity,” the unfortunate reality is that many companies get hit hard by a negative image. Customers care about what your company does and how it reacts, and their loyalty doesn’t hold firm when your operations don’t live up to their expectations. They could quickly go […].

Publicity 109
article thumbnail

Can Businesses Meet Increasing Consumer Expectations?

According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

article thumbnail

This Week in PR Ethics (9/15/22): No DEI Changemakers, and Where Does Advocacy End and Exploiting Begin?

Ethical Voices

This week there were almost too many PR ethics stories, and almost all of them are powerful. From PRWeek and Google highlight the long DEI road ahead and new ways to approach it; to advocacy, exploitation, AI, Art, and conflict of interest…there is an ethics topic for everyone. . No Changemakers when it comes to DEI – This PRWeek story from Wednesday is a must read for every PR pro.

Ethics 79

More Trending

article thumbnail

Maxim Behar before the Bulgarian National Television in the special program "After the Queen - the world mourns Elizabeth II"

Maxim Behar

Host: A historical, world-famous person has passed away - Elizabeth II. Words about the Queen from our guests Mariana Hill and Maxim Behar, PR expert and communicator. Mr. Behar, you have released your personal photos with Prince Charles. Maxim: They are part of the several meetings I had with him, and we talked a lot about Bulgaria. It fills the heart as there has been much speculation as to who will take the crown all these years.

article thumbnail

Marketing and media leaders face significant ethical and emotional dissonance in year ahead

Agility PR Solutions

New future-facing research delving into the hearts and minds of global marketing and media leadership from strategic advisory firm MediaLink uncover the trends, provocative opinions and unruly challenges they will grapple with in the year ahead. The report’s findings suggest that amid a backdrop of a record post-pandemic bounce back, along with stakeholder pressure to […].

Ethics 88
article thumbnail

Your Questions About HubSpot Smart Content, Answered [INBOUND Takeaways]

PR 20/20

Which of these emails would you rather open? Option 1: [First Name], Ready To Buy Those Nike Air Max? ??. Option 2: Open For An Order Update. If you chose option one, 80% of consumers would likely agree with you. With today’s abundance of data and advanced marketing technology, consumers and businesses expect a personalized experience. In fact, according to McKinsey, 76% of consumers get frustrated when personalization is not used.

Privacy 58