Fri.Mar 08, 2019

9 signs you should update your branding

PR Daily

When is it the right time to refresh your brand image? Without a compelling reason, you could be throwing away years of accumulated customer trust and brand awareness. Is it time to change up your branding? This seemingly simple question is fraught with peril.

Brand 168

AVE Alternatives: Part 1 Measuring the Value of Coverage With G-AVE

The Resolution Blog

Putting a price on PR coverage is notoriously hard. Back in the day, we relied on AVE to compare how much our placements were worth against other activity (hence why it’s called advertising value equivalent).

6 ways organizations have used newsrooms to launch newsjacking

PR Daily

Whether you’re promoting Pancake Day or protesting a dogsled race, your digital newsroom is central to breaking through the noise and pushing public awareness of your brand or cause.

Ethics 153

The Caffè Latte Content Strategy

Doctor Spin

Okay, this is going to be a weird blog post. I will describe a specific content marketing strategy — which also happens to result in the type of content I prefer to consume myself.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

7 steps to bolster sagging morale

PR Daily

Plenty of things can foment ennui—even turmoil—in the workplace. Try these approaches to revitalize your employees and get your organization back on the right track. Low morale can permeate your culture, hindering collaboration and hurting customer service.

More Trending

The 5 most popular stories on PR Daily this week

PR Daily

This week, PR Daily readers were interested in how to make a splash on Instagram, issues that keep corporate communicators up at night, blog writing inspiration and more. Here are the five most widely read stories this week on PR Daily : 8 ways to improve your Instagram presence.

I’m still confused why so many brands continue to use gated content

Communications Conversations

One approach companies have long struggled with since the dawn of social media marketing is the simple concept of giving content, information and data away–for free. I see this in our own profession all the time.

eBook 115

Brand managers walk a fine line on International Women’s Day

PR Daily

Many are sharing colorful digital banners and inspirational quotes on multiple channels, but some see the marketing messages as inauthentic and ineffective. What were the best tactics? For International Women’s Day, social media managers had their banners ready.

It’s not about the numbers

HMA Public Relations

When social media first started to become an important part of a communications strategy, we spent a lot of time figuring out how to increase the […]. The post It’s not about the numbers appeared first on HMA Public Relations. PR and HMA PR

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

‘The whole person’: Internal publication tells employee stories

PR Daily

Robert Half—a staffing agency—takes readers beyond the walls of work when it covers its employees, drawing lessons from their surfing, football and military experiences. “Half Times” is a publication of the staffing agency Robert Half. Click on the image to see the full cover.

How a Blind Marketing Student Sees a Smart Cane

Mindful Marketing

by Jason Polansky , Marketing Major at Messiah College I enjoy each day without something that many take for granted—eyesight.

Travel 110

How PR software can help in-house PR pros and agencies work better together

Muck Rack

How PR software can help in-house PR pros and agencies work better together

Is it time to call quits on International Women’s Day?

PR in High Definition

As a former pupil at a single sex school, I remember all too well the buzz around International Women’s Day. We would all be sitting in the assembly hall and representatives from the school would be telling us how this day was ‘for us’ and how amazing we are as individuals.

The Caffè Latte Content Strategy: How to Delight Followers with Actionable Servings

Doctor Spin

Okay, this is going to be a weird blog post. I will describe a specific content marketing strategy — which also happens to result in the type of content I prefer to consume myself.

Top 5 Beauty & Wellness Trends Seen at This Year’s American Academy of Dermatology Conference

5W PR

By Angie Castro, Account Supervisor Beauty & Wellness. The AAD annual meeting is the largest dermatology meeting in the world. This year’s event brought in over 19,000 guests packed in with 5 days’ worth of activities for attendees, including technical exhibitions, demonstrations, scientific sessions, and lectures. Here, 5W shares our top 5 beauty and wellness trends seen on the floor: The Year of the Body!