The Resolution Blog

MARCH 8, 2019

Putting a price on PR coverage is notoriously hard. Back in the day, we relied on AVE to compare how much our placements were worth against other activity (hence why it’s called advertising value equivalent). Not only did it keep clients happy knowing that they were getting more bang for their buck, but it also helped get bigger budgets signed off. Then, in 2010, the PR world congregated in Barcelona where the AMEC led the first steps in putting a stop to AVE, stating it was no longer an accurat

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Steve Barrett on PR

MARCH 8, 2019

International Women's Day provides an excellent opportunity to pay tribute to the amazing female communicators who lead the way in the PR business.

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Communications Conversations

MARCH 8, 2019

One approach companies have long struggled with since the dawn of social media marketing is the simple concept of giving content, information and data away–for free. I see this in our own profession all the time. You have some agencies, like Top Rank Marketing, for example, who clearly believe in the power of giving it away. For years, Lee Odden has been giving away his tips, tricks and best practices when it comes to digital marketing on the Top Rank blog.

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5W PR

MARCH 8, 2019

By Angie Castro, Account Supervisor Beauty & Wellness. The AAD annual meeting is the largest dermatology meeting in the world. This year’s event brought in over 19,000 guests packed in with 5 days’ worth of activities for attendees, including technical exhibitions, demonstrations, scientific sessions, and lectures. Here, 5W shares our top 5 beauty and wellness trends seen on the floor: The Year of the Body!

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Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Muck Rack

MARCH 8, 2019

How PR software can help in-house PR pros and agencies work better together

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Mindful Marketing

MARCH 8, 2019

by Jason Polansky , Marketing Major at Messiah College I enjoy each day without something that many take for granted—eyesight. To safely navigate a sight-friendly word, a blind person develops other aptitudes, like a keener sense of hearing, and learns to use technology, such as a smartphone with GPS. Now one company has developed a hi-tech version of a tool blind folks have used forever—the cane.

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PR in High Definition

MARCH 8, 2019

As a former pupil at a single sex school, I remember all too well the buzz around International Women’s Day. We would all be sitting in the assembly hall and representatives from the school would be telling us how this day was ‘for us’ and how amazing we are as individuals. We would be told the stories about the great women of the world – Mother Theresa, Rosa Parks, Marie Curie, and how we too could achieve great things like these figures.

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Stephen Waddington

MARCH 8, 2019

A new House of Lords Select Committee report recommends streamlining regulation and governance of the internet for citizens in the UK. Its single minded, forward thinking approach is welcomed but is unlikely to be actioned anytime soon because of Brexit. Bad stuff happens on the internet that would not be tolerated in any other area of life. The digital world is dominated by a small number of very large organisations that have become incredibly powerful.

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