Sat.Feb 23, 2019

Research: How to prepare for the future of workplace culture

PR Daily

Address where your culture and strategy clash, ensure your execs are hearing raw opinions, and commit to long-term change. Employees’ expectations and preferences about workplace culture are changing, but most leaders are proceeding as though everything’s just dandy.

How To 143

Just Blew It

Mindful Marketing

Sports 116

Choosing a dissertation topic: PR is practical, contribute to the body of knowledge

Stephen Waddington

Here are 20 areas that bridge academia and practice and would make excellent dissertation topics for media and public relations students. I led a lecture on dissertation topics for Media and Public Relations Masters students at Newcastle University last week. It’s my fourth-year teaching at the university as a Visiting Professor. During the session we explored how to choose a desertion topic, explored 20 areas of modern practice, and discussed how to land expert interviews.