Sat.Feb 23, 2019

Research: How to prepare for the future of workplace culture

PR Daily

Address where your culture and strategy clash, ensure your execs are hearing raw opinions, and commit to long-term change. Employees’ expectations and preferences about workplace culture are changing, but most leaders are proceeding as though everything’s just dandy. According to research published by Strategy& , the chasm of mistrust, misunderstanding and misaligned objectives between workers and execs is causing a “culture clash” that could undermine your workforce’s productivity.

Just Blew It

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence The stage for a college basketball game couldn’t get much bigger : two top-ten teams in a packed arena, one of the best rivalries in all of sports, several projected NBA draft picks in the lineup, two hall of fame coaches on the sidelines, the likely NCAA player of the year on the court, and the 44th president of the United States in the stands.

Choosing a dissertation topic: PR is practical, contribute to the body of knowledge

Stephen Waddington

Here are 20 areas that bridge academia and practice and would make excellent dissertation topics for media and public relations students. I led a lecture on dissertation topics for Media and Public Relations Masters students at Newcastle University last week. It’s my fourth-year teaching at the university as a Visiting Professor. During the session we explored how to choose a desertion topic, explored 20 areas of modern practice, and discussed how to land expert interviews.