Wed.May 17, 2017

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How to Protect and Grow Your PR Budget in a Digital Comms Playground

The Resolution Blog

There have never been so many new-breed agencies offering similar services. PR, influencer outreach, content marketing, link-builders, social and digital marketing set-ups are all winning communications briefs. How can PR agencies compete? With better measurement. Today’s PR landscape is busy and complicated yet full of opportunity. There are multiple lines of communication between brands and audience (just this week UK PR blogger Stephen Waddington outlined this).

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Exploring the challenges facing the public relations profession

Stephen Waddington

I need your help to characterise the issues that the public relations profession is facing. I’m speaking at the CIPR Best Practice conference at the University of Cambridge next week on Tuesday, 23 May. It’s a regional event organised by the CIPR East Anglia group. Ahead of the event I’m looking to investigate the attitude of practitioners to the different challenges that the public relations profession is facing.

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Are You an Inclusive Leader?

Barokas

This past year, Barokas PR implemented a professional development program to allow employees to allocate time towards personal growth. As part of my own path, I decided to take an online course about communicating effectively with empowerment. As a PR practitioner, I wanted to build upon my existing skillset to more effectively communicate as a leader to both my internal team and to the client.

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5 Healthy Habits to Strengthen Your Content Marketing Strategy

Stern + Associates

Continuous improvement is a necessity in life – and in content marketing. Tweak a headline to get more clicks. Add a visual to increase engagement. Change the call-to-action to improve. The post 5 Healthy Habits to Strengthen Your Content Marketing Strategy appeared first on Stern Strategy Group.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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The added value of online data for PR

Presspage

Data in itself is not very important or valuable. We all gather data in one way or another, but if you only glance at it and go about your usual business, the data is not going to provide any useful information. Most organizations create and publish content based on their own needs and predictions, and turn to data afterwards to check if they performed like they thought they would.

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Papa John’s delivers “piece” of mind

BradleyPR

You might think that Papa John’s Pizza’s goal of having “the best ingredients for every occasion” is just about pizza. But one customer may just tell you that Papa John’s can do more than just deliver a hot pizza – it can deliver peace of mind too. Eric Olsen of Omaha, Nebraska became desperate when [.].

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Greek to Me

HMA Public Relations

Just because you call yourself a PR professional doesn't mean you are one.just look at Jimmy "The Greek" Snyder! [Click below for more]. The post Greek to Me appeared first on HMA Public Relations.

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Should an e-book Be Part of Your Content Marketing Strategy?

Cision

When it comes to content marketing, the best strategies go beyond just churning out a lot of blog content. Whitepapers, e-books, infographics, video, podcasts…all are fair game when it comes to reaching your audience. But today, for simplicity’s sake, let’s just cover e-books. They’re definitely a proven component of a smart marketing strategy, but are they right for your brand?