Sun.Jul 22, 2018

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Giving back—how PR can make a difference beyond the bottom line

Agility PR Solutions

Many organizations are attracting new customers, new supporters and new employees through their mission-driven work. Harvard Business Review recently reported that over 80 percent of millennials feel that making a positive difference is more important than professional recognition, and consumers overwhelmingly prefer things associated with some sort of social cause.

Employee 101
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Why the #MeToo Movement Hasn’t Hit Corporate America - Yet

The Stalwart Blog

You may recall that I predicted 2018 as the year Fortune 500 CEOs would start paying for sexual harassment transgressions of the past as part of the evolving #MeToo movement. After making its way through the celebrity industry, I felt the time was right to hit Corporate America. So much for predictions. With few exceptions, the momentum stopped well before it hit Wall Street, let alone Main Street. .

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Apple remains undisputed champ of tech & telecomm brand intimacy

Agility PR Solutions

When it comes to establishing emotional connections with customers, Apple is still the reigning champion in technology & telecommunications, as well as overall category leader in the U.S., Mexico and UAE, according to the latest Brand Intimacy 2018 Report, the largest study of brands based on emotions from intimacy marketing firm MBLM. In the U.S., Google […].

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Flawed news

Stephen Waddington

A breaking news story this weekend demonstrates how fake news travels thanks to human curiosity, algorithms and search. Reporting the death of an individual should be an ethical red line, whatever the media. The death of a senior member of the royal family trended on Twitter over the weekend. Rather than rebutting the story, traditional media fuelled speculation by publishing the protocol for announcing the death of a member of the royal family.

Ethics 67
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Marketers struggling to keep up with rapid rate of martech innovation

Agility PR Solutions

More than half of marketers are finding it increasingly difficult to keep up with the rapid rate of martech innovation, according to a new study from public relations and digital marketing agency Walker Sands Communications. The firm’s latest report, Maximizing the Value of Martech Innovations, found that 63 percent of marketers feel the martech landscape has […].