Thu.Mar 23, 2023

article thumbnail

Growing pains: A better way forward for fast-rising performance PR

Agility PR Solutions

Amidst the New York Times’ positive quarterly earnings call in early February was the sustained success of one of the best news media acquisitions ever. Wirecutter, the product recommendation brand it acquired in 2016, showed 20 percent growth in the quarter, its affiliate revenue a major component of the $72 million in “other” revenue the […] The post Growing pains: A better way forward for fast-rising performance PR appeared first on Agility PR Solutions.

Brand 153
article thumbnail

Fitness Marketing For Springtime

5W PR

As the weather warms up, people take to the outdoors, providing gyms and trainers with an opportunity to attract new clients and drive fitness. Many incorporate fitness marketing strategies to achieve this goal. Debunking some fitness marketing myths Fitness marketing has many myths circulating that need to be addressed before any further discussion.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to win at email marketing: An advanced guide to writing for results

Agility PR Solutions

Email marketing has become an invaluable tool for businesses of all sizes, allowing them to connect with their target customers, build strong relationships and drive ROI. But mastering the art of using email marketing techniques is no easy task. Crafting emails that engage readers, compel them to take action, and inspire loyalty requires knowledge, skill, […] The post How to win at email marketing: An advanced guide to writing for results appeared first on Agility PR Solutions.

Writing 85
article thumbnail

The brands that are winning the artificial inteIligence race in 2023

NewsWhip

Artificial intelligence, commonly known as AI, has taken massive strides over the past few years, and lately, its use has skyrocketed. Thanks to advanced technological developments by larger companies, and the launch of platforms such as OpenAI’s ChatGPT , AI has become accessible to the larger population. We took a look at brands using AI to their advantage, as well some organizations that haven’t been as lucky, and how the public have reacted to those developments.

Brand 78
article thumbnail

Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

article thumbnail

What’s in store for trade show and event marketers in 2023? New research takes a deep dive

Agility PR Solutions

New research from association and nonprofits event partner Personify offers a deep dive into the power of events today, along with changing expectations, unique challenges, expanding goals and demographic shifts—all from the eyes of the exhibitor. The firm’s newly released research report, 2023 Exhibitor Data: Research Findings, from survey research conducted by A2Z Events, presents […] The post What’s in store for trade show and event marketers in 2023?

More Trending

article thumbnail

‘If there’s a reason to complain, someone will’: Soccer AM star Rocket says cult show couldn’t continue because modern day audiences get offended too easily as TV bosses push for ever-more ‘inclusive’ football shows

Mark My Words

The Daily Mail Soccer AM star Rocket has said he ‘doubts’ the cult show could have continued in the current climate because people ‘get offended too easily’ – after it emerged the programme was being axed after almost 30 years. The Saturday morning football staple is set to be shelved as part of a drastic Sky Sports shake-up, with staff reportedly told yesterday it was to wrap up at the end of the current season.

YouTube 60
article thumbnail

Are You Celebrating Brand Milestones?

HMA Public Relations

Do you have an important business or career milestone approaching? Justin Liggin shares the importance of milestones, their campaigns and how you can celebrate them in this blog post. Read more!

Brand 61
article thumbnail

About the frog and the pond.

Maxim Behar

I have no idea where this saying actually came from. Every frog had to know its pond or no one should speak up where it was none of their business. Or else, a bit more updated - to sit staring at the monitor and have no ideas. Not evolving, not being innovative, not looking at what the boss is doing and not even trying to make things in the company or the country even better and more modern.

Company 52
article thumbnail

Top 05 Benefits of Digital PR for a Business

Mediagraphix PR

Compared to the traditional mode of communications, adopting an innovative Digital PR strategy may offer various benefits when promoting a business is the prime objective. From B2C to B2B segment, a well-planned digital PR campaign could offer magic-like results for businesses if executed perfectly. So, here we bring a few top benefits of digital public… The post Top 05 Benefits of Digital PR for a Business appeared first on MediagraphixPR.

article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

Lawns or something else.

Maxim Behar

This joke is quite old, but it's time to remember it - how a government official did not follow the law because he was "lawn mowers" and not for him. Old and not even funny! But it really is time to remember it, and I'll tell you why right now! In the euphoria of the 1990s, when international companies timidly started making investment plans for Bulgaria, it was important to have enough manpower and a niche market here.

article thumbnail

Overcoming the Leadership Gap (With Fewer Leaders)

Doctor Spin

We must find a way to bridge the leadership gap. Leadership is critical to any successful organisation, and developing influential leaders is essential for long-term success. But there’s a simple solution: By appointing fewer leaders and allowing good leaders to lead bigger groups, organisations can streamline decision-making processes, reduce bureaucracy, and promote the growth and development of their most effective employees.

article thumbnail

For The People

Maxim Behar

Bulgaria is already in an endless spiral of elections, this will probably continue for a few more years and more and more often we hear the words. "The People". A badly coiffed auntie from the screen explains to us how the best thing her fictional party does "For the People" is to ask for an increase in pensions, and again "For the People" an increase in salaries, and we hear often that "The People" want this or that.

Meeting 52
article thumbnail

The Four Types of Influencer Marketing

Doctor Spin

There are four types of influencer marketing. Organisations reaching out to influencers often get it wrong. However, most confusion can be mitigated by simply making the proper distinctions. To clarify these distinctions, I’ve defined the four types of influencer marketing in this blog post. Here goes: Table of Contents Transparency Will Go a Long Way The Different Types of influencer Marketing Why These Distinctions Matter Transparency Will Go a Long Way In today’s world of social m

article thumbnail

5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

article thumbnail

Don't forget it at home.

Maxim Behar

The streets are full of miserable people. Something must have happened. Just a few years ago, thousands of smiling young people, full of energy and desire to succeed, met on Vitoshka Street and the main streets outside Sofia. Today, the shop assistant scolds you, nervous aunties shush you on the tram, and from the expensive TV on the wall, politicians bring a terrible atmosphere into the living room with their frowning faces.

Energy 52