Business Wire

MARCH 6, 2017

By Serena Ehrlich, Business Wire, Director of Social and Evolving Media What good is a news release if you can’t track the results? Hyperlinks in news releases are extremely important as they lead readers to your website to find additional information about your organization, product or service directly from your news release. Tracking this inbound traffic is a great way to see if your website content is aligning with your news content, ensuring you are meeting your business goals.

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Measurement How To Analytics Data 160

ImPRessions - Crenshaw Communications

MARCH 6, 2017

Most companies hire PR agencies to help them get out positive news. But what happens when the juiciest stories about a business aren’t flattering? What, if anything, can a PR or corporate communications expert do to turn things around? Consider Uber’s rough ride of late. First, a video of founder Travis Kalanick arguing with a driver made the rounds on social media, prompting Kalanick to issue a rare and soul-searching admission that he needs to “grow up.” Today a far big

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Reputation How To Employee Financial 159

Melissa Agnes

MARCH 6, 2017

The resource section of your crisis management plan is an important aspect of your crisis preparedness program. So what should you include within this section of your program, in order to provide your team with the most efficient and helpful advantages in the heat of the moment? I answer this question in this week’s #crisisready video. Take a look!

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Crisis Management Resources Crisis Video 100

Norton's Notes

MARCH 6, 2017

This is a guest post written by Tom Jones (no not the singer) an intern at my agency Prohibition that has impressed me whilst he has been working with us. I asked him to give me a master student’s view of what the future of PR is today. I teach a lot of students at Leeds Beckett University and they have a very different take on the industry compared with those of us already working on the coalface, so I felt like it would be interesting to hear his thoughts.

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Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.