Mon.Oct 25, 2021

The Business Reporter is Also an Influencer in the U.S. | Business Wire Blog

Business Wire

A rite of passage for every PR professional is building a media list and researching appropriate reporters to cover their news. Nothing boggles the mind quite like narrowing down business reporters. Simply put, you can report on ‘the business of’ literally anything. public relations media relations

Effective Marketing Strategies for B2C Businesses

Ronn Torossian

When it comes to reaching customers directly, marketers can utilize plenty of different strategies effectively. However, there are some tried and true options that practically any B2C business can utilize and achieve certain levels of success with.

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5 ways to provide more agile PR solutions

Agility PR Solutions

In the modern world, PR is all about knowing how to respond to crises in a fast and efficient fashion. However, while running the business and handling day-to-day operations, you might find it difficult for your business to truly be able to step up and make a genuine difference.

How to negotiate a last-minute strategy shift

PR Daily

Your plans went sideways and you’ve got to make a call—but before you start getting the stage fright sweats, take a breath. It’ll be OK. It’s happened to every PR pro.

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

How to incorporate corporate social responsibility into your PR

Agility PR Solutions

Corporate social responsibility (CSR) is a source of positive public relations. The issues of ethics are relevant to PR. In the global economy, where companies manufacture goods in one part of the world and sell them in another, businesses are expected to maintain high ethical standards.

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Succession Season Premiere: What Was All That Media Monitoring Talk About?

Critical Mention

The third installment of HBO Max’s hit series “Succession” was one of the most highly anticipated seasons of television in 2021.

4 ways comms pros can bolster and burnish internal DE&I efforts

PR Daily

A content strategist for WilmerHale shares guidance on crafting more inclusive messaging. I’ve recently had many conversations with colleagues and peers about how to write about diversity, equity and inclusion (DE&I) in a firm’s internal communications.

Visual discovery: Half of consumers say seeing a product image motivates them to buy

Agility PR Solutions

They say seeing is believing, and new survey research from NCSolutions (NCS) and Pinterest affirms that the truism applies to brand and product purchasing.

Craft content that sticks—and gets the clicks

PR Daily

A new free webinar from Axios HQ provides instruction on writing captivating hooks and headlines. Today, you’ve got one shot to grab your audience’s attention. How can you ensure your messages reach and resonate with frazzled colleagues, harried execs and skeptical customers? On Friday, Nov.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Moving the Diversity Needle Forward in the Classroom

PRSay

As PRSA continues to make the organization and the profession more diverse and inclusive, achieving that goal depends, in large part, on increasing the number of multicultural students and young professionals in the field.

Film production responds to deadly misfire on set, job candidates prefer vaccination requirements, and Twitter research finds conservative bias

PR Daily

Also: Heinz introduces shoppable livestream event, Howard University addresses student housing problems, TikTok publishes inaugural Discover List, and more.

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Content creation: Why brands and publishers view commerce content as a key revenue driver

Agility PR Solutions

#MediaMonday – Rebecca L. Rhoades

HMA Public Relations

It's #MediaMonday! Today's feature comes from the Senior Editor at AZ Big Media, Rebecca Rhoades. Learn more about her! Media Monday AZ Big Media Rebecca Rhoades

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Soft Skills Tips for New PR Pros

Culpwrit

By Mark Mohammadpour Every year I am so impressed with the quality of public relations students about to start their careers. Through PRSSA, internships, and student-run agencies, tomorrow’s leaders are learning in real-time how to strategize and execute campaigns that deliver business impact.

10 Tips for Moving Into the Next Phase of Healthcare Communications

Landis PR

Photo courtesy of Pixabay. Note: This article originally ran on O’Dwyer’s PR News ‘ website. By Brianne Miller, LCI. According to ancient Greek philosopher Heraclitus, “the only thing that is constant is change.” That was true in 500 B.C.,

5 smart hacks to get high-quality backlinks

Axia PR

Fine-tune your backlinking strategies to attain a high rank on Google and other search engines. Backlinking is one of the more important SEO practices when you’re looking to raise your website ranking in Google search results. Generating quality links can be a daunting task.

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Can deliberately provoking ad complaints work as a marketing strategy?

Mark My Words

Campaign Two very different types of campaigns from BrewDog and John Lewis have drawn consumer complaints recently. BrewDog, the self-styled punk brewer, displayed some softer edges this week after finding itself on the wrong side of an Advertising Standards Authority (ASA) ruling. The offending work was a promotion that offered consumers the chance to win a “solid gold, 24-carat” can via two tweets and a Facebook post.

A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee AUD and SUD concerns before they escalate. Understanding AUD and SUD, and providing tools for your workforce to overcome the challenges that they pose, is key to fostering strong mental health at work. Join us for this important how-to discussion.

When an Enemy is Publicly Attacking Your Name and Life

Reputation Specialist Michael Toebe

Image courtesy of Pixabay. When an enemy who is psychologically unhinged doesn’t want to control impulses of violent behavior, they put you in the crosshairs of an attack, with the mission to blow up your name, reputation and life.