Mon.Oct 25, 2021

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The Business Reporter is Also an Influencer in the U.S. | Business Wire Blog

Business Wire

A rite of passage for every PR professional is building a media list and researching appropriate reporters to cover their news. Nothing boggles the mind quite like narrowing down business reporters. Simply put, you can report on ‘the business of’ literally anything.

Report 306
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Effective Marketing Strategies for B2C Businesses

Ronn Torossian

When it comes to reaching customers directly, marketers can utilize plenty of different strategies effectively. However, there are some tried and true options that practically any B2C business can utilize and achieve certain levels of success with. Paid Advertising One of the tools that businesses can use to increase website traffic is paid ads, with […].

B2C 195
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5 ways to provide more agile PR solutions

Agility PR Solutions

In the modern world, PR is all about knowing how to respond to crises in a fast and efficient fashion. However, while running the business and handling day-to-day operations, you might find it difficult for your business to truly be able to step up and make a genuine difference. This is why it helps to […]. The post 5 ways to provide more agile PR solutions appeared first on Agility PR Solutions.

Fashion 203
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Succession Season Premiere: What Was All That Media Monitoring Talk About?

Critical Mention

The third installment of HBO Max’s hit series “Succession” was one of the most highly anticipated seasons of television in 2021. For those who don’t watch, Succession follows the dysfunctional Roy family, whose patriarch, Logan Roy, owns and operates the largest media and entertainment company in the world. The second season ended in thrilling fashion, with Kendall Roy, Logan’s son, double-crossing his father in a shocking press conference where he was supposed to take the fall for a company sca

Media 162
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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How to incorporate corporate social responsibility into your PR

Agility PR Solutions

Corporate social responsibility (CSR) is a source of positive public relations. The issues of ethics are relevant to PR. In the global economy, where companies manufacture goods in one part of the world and sell them in another, businesses are expected to maintain high ethical standards. Nowadays consumers want more than just low prices, and they want businesses […].

Corporate 156

More Trending

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Visual discovery: Half of consumers say seeing a product image motivates them to buy

Agility PR Solutions

They say seeing is believing, and new survey research from NCSolutions (NCS) and Pinterest affirms that the truism applies to brand and product purchasing. Visual discovery, even when it’s in the form of advertising, drives purchase decisions, the research finds—nearly half (49 percent) of Americans say product images influence their purchases of consumer packaged goods […].

Consumer 147
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10 Tips for Moving Into the Next Phase of Healthcare Communications

Landis PR

Photo courtesy of Pixabay. Note: This article originally ran on O’Dwyer’s PR News ‘ website. By Brianne Miller, LCI. According to ancient Greek philosopher Heraclitus, “the only thing that is constant is change.” That was true in 500 B.C., and it’s a critical guiding principle today. The COVID-19 pandemic irrevocably changed the worldwide healthcare industry.

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Content creation: Why brands and publishers view commerce content as a key revenue driver

Agility PR Solutions

Commerce content—or copy published by independent media organizations, and also known as affiliate content, affiliate commerce, content partnerships, or mass media partnerships—allows readers to understand the goods and services promoted by an editorial team, and a pair of new research reports from partnership management platform impact.com reveals key drivers for commerce content—and the massive revenue […].

Brand 86
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Soft Skills Tips for New PR Pros

Culpwrit

By Mark Mohammadpour Every year I am so impressed with the quality of public relations students about to start their careers. Through PRSSA, internships, and student-run agencies, tomorrow’s leaders are learning in real-time how to strategize and execute campaigns that deliver business impact. Knowing the challenges that new professionals face in the first several years […].

Agency 81
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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#MediaMonday – Rebecca L. Rhoades

HMA Public Relations

It's #MediaMonday! Today's feature comes from the Senior Editor at AZ Big Media, Rebecca Rhoades. Learn more about her!

Media 98
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5 smart hacks to get high-quality backlinks

Axia PR

Fine-tune your backlinking strategies to attain a high rank on Google and other search engines. Backlinking is one of the more important SEO practices when you’re looking to raise your website ranking in Google search results. Generating quality links can be a daunting task. In this article, we’ll share five smart ways to generate quality backlinks for your company’s website.

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Can deliberately provoking ad complaints work as a marketing strategy?

Mark My Words

Campaign Two very different types of campaigns from BrewDog and John Lewis have drawn consumer complaints recently. BrewDog, the self-styled punk brewer, displayed some softer edges this week after finding itself on the wrong side of an Advertising Standards Authority (ASA) ruling. The offending work was a promotion that offered consumers the chance to win a “solid gold, 24-carat” can via two tweets and a Facebook post.

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When an Enemy is Publicly Attacking Your Name and Life

Reputation Specialist Michael Toebe

Image courtesy of Pixabay. When an enemy who is psychologically unhinged doesn’t want to control impulses of violent behavior, they put you in the crosshairs of an attack, with the mission to blow up your name, reputation and life. They can be highly effective because often those you turn to — authority you are taught to trust — either can’t do anything yet (they say) or worse, it doesn’t believe you or turns away in arrogance.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.