Wed.May 16, 2018

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How Has Technology Changed the PR Practice for the Better?

Prowly

Technology is driving change at a dizzying rate, forcing public relations practitioners everywhere to scramble to stay on top of the latest and greatest advances. Let’s look at some of these technological advances and how they’ve impacted what PR pros do on a daily basis. The post How Has Technology Changed the PR Practice for the Better? appeared first on Prowly Magazine.

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Why Business Students Should Learn Strategic Communications

PRSay

Warren Buffett famously said, “It takes 20 years to build a reputation and five minutes to ruin it.”. With that sage advice, it comes as a surprise that only six percent of MBA programs require any communications courses. Most of those are public speaking or interpersonal classes rather than strategic communications and reputation management courses, according to on-going research by Kathleen Donohue Rennie, PhD, APR, Fellow PRSA , an associate professor at New Jersey City University, and Kristi

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How Has Technology Changed the PR Practice for the Better?

Prowly

Technology is driving change at a dizzying rate, forcing public relations practitioners everywhere to scramble to stay on top of the latest and greatest advances. Let’s look at some of these technological advances and how they’ve impacted what PR pros do on a daily basis. The post How Has Technology Changed the PR Practice for the Better? appeared first on Prowly Magazine.

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2 approaches to make sure your communication is bias-free and ethical

Axia PR

Apply these methods to your PR and marketing materials. When you hire a public relations firm, you trust its members to make ethical decisions and use best practices in all stages of communication with your audiences. Persuasive communication methods work to change your audience’s awareness, attitude, or behavior. When working to persuade someone, whether it’s to attend, purchase, visit, follow, or donate, apply the T.A.R.E.S. test or the duty-based method to ensure ethical best practices.

Ethics 48
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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The Royal Treatment

HMA Public Relations

Abbie has Royal Wedding fever with the approaching nuptials of Prince Harry and Meghan Markle and she plans on being one of the wedding's 3 billion viewers! The post The Royal Treatment appeared first on HMA Public Relations.