Sat.Aug 29, 2020

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Getting on Local TV

PR for Anyone

The best place to start with PR is to get on local media. Many people aspire for national television but starting local is the best place to get your feet wet. You wouldn’t want to get your first big break on a national outlet and then bomb the interview. They likely won’t have you back again. Testing the waters on local television is a a smaller audience and allows you start slowly and get comfortable with how a television interview really works.

Local 100
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Media Relations Shrinks as a Public Relations Service; Cliff Notes to 3 Industry Reports

Sword and the Script

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. This weekend, I had a chance to go back and review a few of them. While there’s a lot of discussion about how events this year is bringing about change, I was struck by how the findings in three reports indicate that many of the