Fri.Oct 26, 2018

5 selfish pitching behaviors PR pros should banish

PR Daily

For media relations success, consider putting the reporter first. Often, PR pros scrambling to grab media coverage list reasons why a journalist should publish their stories. Sometimes, PR pros will ask nicely. Others will beg. Too often, these pitches miss a crucial element to land success (and headlines): What’s in it for the reporter—and his or her readers.

Take 5 with Ann Handley: The state of content marketing, PR and more

TrendKite

We're kicking off our TrendKite Take Five series with the one and only Ann Handley, talking the intersection of content marketing, PR and more

PR Crisis of the Week: Campbell Soup, Ryanair and Megyn Kelly

Garrett Public Relations

As usual, this week saw no shortage of brands in crisis. While I can’t cover them all (and as usual, some are too complex even to try cover here), this week we’re taking a look at Campbell’s, Ryanair and Megyn Kelly. Campbell Soup Company Social media once again trips up a major brand. Crisis hit […]. The post PR Crisis of the Week: Campbell Soup, Ryanair and Megyn Kelly appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

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4 ways to communicate with those essential front-line employees

PR Daily

Many companies make communicating with non-desk employees a low priority. It’s a huge mistake not to engage your frontline employees in the vision and values of the company, in the brand promise the company makes to consumers, and what the brand stands for in the world.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Halloween Costume Ideas For PR People

ImPRessions - Crenshaw Communications

“All The President’s Men” Warner Brothers, 1976. It’s that magical and very busy time of year when PR agencies are prepping for the holiday season and are happy for a fun distraction. Halloween allows us to celebrate, or make a mockery of, our heroes in PR, journalism, and media.

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Why Pairing Ghostwriters with Execs and Experts Should be a Huge Part of Your 2019 Content Strategy

Contently - Strategy

“You’ll edit that to make me sound smarter, right?” ” That’s the most common request I get from interview subjects. I’ve profiled actors, directors, and engineers, and I’ve ghostwritten for executives in several fields.

Is your employer spying on you? Probably

PR Daily

How would you like for your boss to review your internet browsing history, or peruse your last year’s worth of emails? Sounds like a nightmare, right? According to data collected by Blind , a workplace communication app, corporate digital snooping is more widespread than you might’ve imagined.

Putting Everyday Empowerment into Practice

Barokas

Last night, I had the honor of speaking alongside a group of amazing women on LWT’s Everyday Empowerment panel.

10 frightening PR monsters

PR Daily

As Halloween draws near, scary movies and haunted houses abound—but the scariest creatures can reside in your office. These terrible types of communicators can create the worst type of horrors, including nightmarish pitches, zombie-like presentations, reputational disasters and way too many selfies. Here are 10 monsters to battle: 1. Pitching Poltergeist. via GIPHY.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How to Craft a Proper Pro-Diversity Message

5W PR

When you want to increase your market base or fan base, a good option may be to reach out to or connect with a group that is less represented in your market. This can be a rewarding enterprise, but it can also be a difficult one. While diversity is a hot topic today, courting diversity can blow up in your face if you mishandle the message. Some brands have tried to send a “we’re pro diversity” message without really thinking much beyond a surface concept of “diversity.”

The 5 most popular stories on PR Daily this week

PR Daily

Here are the five most widely read stories this week on PR Daily : Infographic: 21 social media tools for savvy marketers. 5 things employees crave—but don't get enough of. 7 essential marketing podcasts. 4 ways journalism changes are affecting PR. Infographic: Should you make your videos vertical? RELATED: Save $200 on our Intranet Best Practices Conference at Tapestry HQ. ]. Image via

Correlating Business Data with Media Analytics to Understand the Impact on Brand Reputation

Zignal Labs

The post Correlating Business Data with Media Analytics to Understand the Impact on Brand Reputation appeared first on Zignal Labs