Ishmael's Corner

FEBRUARY 27, 2018

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. For those who toil on the front lines of media relations, it’s easy to drift into a Jim Carrey-like optimism. PR: “What are the chances that you’ll write about this pitch?” Journalist: “Not good” PR: “You mean not good like one out of a hundred?

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Pitching Storytelling Media Writing 166

PRSay

FEBRUARY 27, 2018

The virtues of silence have long been recognized. The popular saying “speech is silver but silence is golden” may date back to ancient Egypt. It probably means that in some circumstances the less you say the better it is. I can imagine that when you are in the company of strangers, discretion would be more appropriate than indiscretion. Keeping a secret can be a form of silence that is highly ethical.

Ethics 144

Ethics Training Reputation Strategy 144

Communications Conversations

FEBRUARY 27, 2018

As an independent consultant, a big part of my job is keeping my clients one step ahead when it comes to social media marketing. And, that’s damn hard, considering the speed at which social media marketing moves. If you’re reading this blog, you also know I produce a lot of content on a monthly basis: 2 blog posts per week, 2 podcast episodes per month and four Talking Points e-newsletters per month.

Social Media 68

Social Media Blogging Media Airlines 68

PRSay

FEBRUARY 27, 2018

From Chloe Kim’s spectacular, gold medal performance in half-pipe snowboarding to Nathan Chen’s unprecedented five quads in figure skating, the 2018 Winter Olympics in Pyeongchang has offered exciting escapist entertainment and world-class competition for all. But for PR professionals, the Olympics are also an opportunity to monitor a variety of communications-related topics — personal branding, corporate sponsorships, new technology — on a universal stage.

Sports 72

Sports Communications Viral Fashion 72

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Sword and the Script

FEBRUARY 27, 2018

A few years ago, a big story in B2B suggested the buyer’s journey was nearly complete by the time a prospective customer engaged a vendor. More precisely the statistic read something like this: “Today’s buyers might be anywhere from two-thirds to 90% of the way through their journey before they reach out to the vendor.”. We can credit Forrester Research as the source of that specific number, but several reputable research organizations had similar findings.

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B2B Trade Shows Survey Study 66

Axia PR

FEBRUARY 27, 2018

Social media expert explains what social media analytics mean. One of Axia Public Relations’ favorite social media publishing tools is HubSpot. Yet HubSpot isn’t a fit for every company, so we often recommend Buffer as an alternate because it’s so easy to use and offers analytics that update daily. It’s important to understand the meaning of your social analytics.

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Analytics Social Media Measurement Facebook 63

Beyond PR

FEBRUARY 27, 2018

If reaching your audience through industry influencers is on your to-do list for 2018, realize that there are different types of influencers, and you likely will benefit from including variety in your influencer marketing strategy. Each influencer type requires a different strategy to leverage, so keep that in mind. Recently, Cision’s 2017 Global Comms Report: Challenges and Trends looked at the different types of influencers that marketing professionals work with in order to reach consumers.

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Consumer Corporate Employee Social Media 65

HMA Public Relations

FEBRUARY 27, 2018

Last week news broke in a Sports Illustrated story about the Dallas Mavericks and the “accepted” culture of sexual harassment and misconduct. Rachel is sharing three tips for responding to this particular crisis situation, Mark Cuban’s response and how Cuban should move forward. The post Three Tips for Responding to a Crisis Situation appeared first on HMA Public Relations.

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Crisis Sports Publicity Crisis Communications 48

Solo PR Pro

FEBRUARY 27, 2018

Social circles are important to communications professionals. As part of our work, we analyze, track, and create plans to reach and engage various networks of people. Social circles also personally benefit us as they offer support and very often are the source of professional referrals. Yet, organizational psychologist Tanya Menon says that we are missing out on great opportunities by staying comfortably in a social network of sameness.

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Meeting Social Media Communications Engineering 40

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ImPRessions - Crenshaw Communications

FEBRUARY 27, 2018

When should a large company take a political stand? Some PR experts would say never. And you can’t blame big companies if they want to avoid public debates about the causes of gun violence, climate change, or other politicized issues. But increasingly, corporate America is being asked to pick a side. It seems there’s more pressure than ever for major corporations to weigh in on seemingly irresolvable problems or to bridge irreconcilable divides.

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Brand Branding Corporate Travel 188