Cision

JULY 14, 2017

From the Mouth of the Media is a series of best ideas and practices gathered from our Behind the Headlines interview segments with influencers. See their interviews in our influencer Q&A section. As the editor of Behind the Headlines, I have been given an invaluable opportunity to touch base with and get wonderful advice from a variety of media influencers, the big names in the business, and some of the most experienced communication and PR professionals.

How To 149

How To Media Industry Interviews 149

Steve Barrett on PR

JULY 14, 2017

Brian Wieser from Pivotal Research downgraded agency holding companies to a "hold" in light of difficult trading conditions - but these structural and temporal difficulties will bring PR more central to the marketing mix.

Company 103

Company Agency Marketing 103

Communications Conversations

JULY 14, 2017

Last weekend I was at The Dells with my kids (no laughing please–I grew up going to the Dells and have a strong affinity for the Upper Midwest’s Redneck Capital!). As part of that adventure, we hit the Wisconsin Ducks. If you have no idea what I’m talking about, check this out. Our tour guide was a lovely 19-year-old woman who was going to school in Minnesota.

Publicity 102

Publicity YouTube Instagram Government 102

Reputation Us

JULY 14, 2017

Congratulations to all 34 of the nation’s largest banks for passing their annual “stress test” this summer. It was the first time in seven years that all of them passed. Each year the Federal Reserve conducts a financial health checkup on banks, called a stress test , to determine how solid they are. After the economic downfall of 2008 the Fed wanted to ensure banks would be able to continue to lend to consumers and businesses even in a severe financial crisis.

Banking 60

Banking Reputation Financial Government 60

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Presspage

JULY 14, 2017

Epson is a leading technology manufacturer specialized in visual communication, wearables and robotics. The company has set quite a few firsts in the industry, like creating the worlds' first mini-printer and the first handheld computer. Nowadays, Epson is known for printers, projectors, scanners, system devices, factory automation and professional imaging.

Local 60

Local System Technology Industry 60

Prohibition

JULY 14, 2017

Consider the changing shape of the comms industry, and you will undoubtedly come across the phrase ‘content marketing’. Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR. But what does content mean? And why is it so important? At the risk of teaching you to suck eggs, content is – in a nutshell – what makes the communications industry go round.

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Axia PR

JULY 14, 2017

How to get publicity and build connections with media. A trade show is a great opportunity to engage with your target audiences, such as your potential customers and clients, sponsors and investors and media representatives. It’s your chance to foster new connections with the media and to form long-lasting relationships. It’s always easier to connect with someone if you meet face-to-face.

Trade Shows 48

Trade Shows Media Meeting Publicity 48

HMA Public Relations

JULY 14, 2017

Summers in Phoenix are one of the quickest ways to evacuate nearly the entire city, which is why Bre has put together a list of top summer vacations. [Click below for more]. The post Where Have All the Arizonans Gone? appeared first on HMA Public Relations.

Publicity 40

Publicity 40

ImPRessions - Crenshaw Communications

JULY 14, 2017

In public relations we are on a constant quest to tell resonant, compelling stories that the media love and people will share. In that spirit, here’s a look at a few companies really killing it in the storytelling game. Is your brand telling its best story? Take some tips from some stellar standouts and to further improve your storytelling prowess, please download our tip sheet, Once Upon a Time…PR Tips For The Best Brand Storytelling available at the end of this post.

Brand 136

Brand Branding Storytelling Airlines 136

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications