The Resolution Blog

SEPTEMBER 28, 2023

Bev Boyle, who is the Global Head of Media at World Animal Protection plays a pivotal role in shaping the narrative around animal welfare on a global scale. She’s at the forefront of crafting media campaigns that not only raise awareness but also inspire action. In this episode of the PR Resolution Podcast, Stella and […] The post How Cultural Understanding & ‘Rapid Media Response’ is Saving the World’s Animals appeared first on PR Resolution — by CoverageBook.

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Stern + Associates

SEPTEMBER 28, 2023

When technological advancements scale new peaks every day, they likewise create valleys of vulnerability that pose unexpected threats to businesses. Evolutions in artificial intelligence and the Internet of Things (IoT) promise organizations a more efficient tomorrow, but at the same time, an unsuspecting click could lead to disaster. As the landscape of cyber threats widens, Stern Speakers & Advisors offers organizations insights from the foremost cybersecurity experts in the field.

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Government Technology Policies Ethics 133

Agility PR Solutions

SEPTEMBER 28, 2023

As a PR pro, you are a navigator of chaos steering through a whirlwind of clients, campaigns, and continuous communication. It’s a world where time is a precious commodity, and the demands can often feel overwhelming. Your daily to-do list is a dynamic one, with multiple clients vying for attention, tight deadlines, and unexpected crises […] The post 4 tips for busy PR pros for optimizing productivity and tracking time management appeared first on Agility PR Solutions.

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OnePitch

SEPTEMBER 28, 2023

Brit Morse is an Associate Editor at Inc. and covers the worlds of HR, public policy, and legal affairs for both the print edition of Inc. Magazine and Inc.com.

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Pitching Print Policies Publicity 101

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Agility PR Solutions

SEPTEMBER 28, 2023

Understanding marketing strategies used for luxury brands may seem irrelevant for ordinary businesses, but there are invaluable lessons to learn. So, let’s get the lowdown on how high-end brands showcase their products and elevate consumer desires to the next level. We’ll dissect promotions and strategies deployed by everyone from Gucci to Tiffany & Co, giving […] The post 6 things any marketer can learn from how luxury products like jewelry are promoted appeared first on A

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Agility PR Solutions

SEPTEMBER 28, 2023

Consumers are taking their brand relationships to a whole new level—new research from mobile app experience company Airship finds they’re willing to share their personal details with their favorite brands, but first they want to be wooed. So what are they looking for in a prospective brand partner? Flowers and chocolate? Not necessarily. The firm’s […] The post CX appeal: Consumers want brand relationships with benefits—when it comes to brands’ mobile apps, they want to feel the love appe

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5W PR

SEPTEMBER 28, 2023

Capturing audience attention in today’s hyper-connected world is increasingly difficult. Media planning and buying are crucial processes for businesses to optimize their marketing efforts , reach their target audience, and achieve communication goals. What is media planning? Media planning is a systematic process. It involves selecting the best advertising and communication channels.

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NewsWhip

SEPTEMBER 28, 2023

As one of the biggest social media platforms in the world, Facebook has established itself as a trusted news source globally. With 2.9 billion monthly users , it’s no surprise that a majority of the world’s populace flocks to the site for their information. As of 2022, it’s estimated that roughly a third of Americans get their daily news from Facebook.

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5W PR

SEPTEMBER 28, 2023

The return of experiential marketing is a happy one as experiences are crucial to the bottom line for certain industries. Why? There are categories–like beauty – where consumers rely heavily on seeing real-time results before buying, and experiential marketing makes all the difference. The REVaissance campaign recently demonstrated this idea with wildly successful results.

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Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Ethical Voices

SEPTEMBER 28, 2023

This week in PR Ethics the issues ran the gamut from undisclosed promotions to agencies deciding with whom they should work and the importance of PR Codes of Ethics: The undisclosed promotions of Ozempic – Ozempic is everywhere – but this blogger highlights how some of the promotions are not disclosing conflicts of interest and paid relationships. If money is involved, or knowing you are sponsored could impact someone’s trust of your recommendation – disclose, disclose, disclose!

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PR in High Definition

SEPTEMBER 28, 2023

In a time when brands are facing reputational challenges over greenwashing accusations, Patagonia has remained authentic to its environmental responsibilities through a simple, but definitive statement – that it is not a sustainable brand. Last year, Patagonia’s founder Yvon Chouinard announced the radical move to give the company away to a trust, with all future profits going towards climate crisis initiatives.

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Policies Ethics Consumer Reputation 62

Stern + Associates

SEPTEMBER 28, 2023

When it comes to designing and executing communications strategies for B2B tech companies, we have numerous tools at our disposal – from social media , podcasts and blogs to media relations and influencer programs and more – to ensure your messages repeatedly reach target audiences. And in what is perhaps one of the most crowded and competitive industries, rising above the throng is especially crucial.

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PR in High Definition

SEPTEMBER 28, 2023

Recently, I was drawn to a story about Google’s antitrust lawsuit. Earlier this month, a trial began that accused Google of monopolising internet search engines, eliminating the ability of rivals to compete. To put it simply, the US Justice Department has accused Google of abusing its power as the most popular search engine – this was done by making deals with wireless carriers to ensure its search engine is the exclusive or dominant option on the devices of millions of consumers.

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Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Maxim Behar

SEPTEMBER 28, 2023

Our society is totally divided, and this is evident even to the most disinterested amateurs. One of the reasons, of course, is everyone's access to social media and their ability to furiously dislike having to necessarily have a different opinion. There really isn't an incident in our lives that doesn't split society literally in half. A police officer these days killed a youth during a chase - they know-not-know exactly what happened, the opinions for and against are raining like a cannonade of

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PR in High Definition

SEPTEMBER 28, 2023

This summer, there have been two instances where I have been in a privileged position that has hammered home how impactful PR can be. I am a judge for the PR Week awards this year and read many entries of our industry’s finest work. And I was also at this year’s PRCA International Summit, moderating a panel and hearing from our peers at a global level.

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The Hoffman Agency

SEPTEMBER 28, 2023

At Hoffman Europe’s Annual Work Away Week (WAW) 2023, all 25 team members across France, Germany and the UK travelled to Prague for a week — providing the opportunity to connect on a deeper level, share experiences and collaborate on innovative ideas. As part of the WAW planning taskforce, we wanted to bring to life our core values and integrate them throughout the week.

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Newsfile

SEPTEMBER 28, 2023

By Melissa Strle As the leaves begin to turn and a crispness fills the air, it’s time for businesses and PR professionals to turn over a new leaf as well. This is a time to embrace the vibrant opportunities that the fall season offers for PR & press releases. 7 Ways to Leverage the Power of the Fall Season in PR & Press Releases Fall-themed PR & press releases can help your company leverage the autumn season to boost its news reach and communication efforts.

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Communications