5W PR

JANUARY 1, 2023

One essential element that contributes to the overall reputation of businesses is a corporate social responsibility. Investing in CSR can help companies develop a corporate reputation, and attract customers while protecting businesses from any damage to their reputation, as well as helping them recover faster after a PR crisis. Mistakes in corporate social responsibility strategies can end up damaging or completely destroying the reputation of a business, which is why it’s important for co

Reputation 158

Reputation Corporate Policies Ethics 158

Mindful Marketing

JANUARY 1, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing I few weeks ago, I walked into Lowe’s with an old piece of wood to have its dark green and ivory paints color matched. After the paint department associate carefully inspected the top of the 6” x 12” sample to find the best matching areas, she flipped the piece and glanced at the unpainted side.

Apparel 73

Apparel Fashion Training Construction 73

Institute for Public Relations

JANUARY 1, 2023

Gainesville, Fla. – The Institute for Public Relations is thrilled to announce nine new Trustees to its Board: Nancy Elder, Chief Communications Officer, New York Mets Cameron Batten, Senior Vice President and Chief Communications Officer, Volkswagen Group of America Margot Edelman, Deputy General Manager, Edelman Krista Webster, President and CEO of Veritas Communications and Vice Chair, … Continue reading IPR Welcomes Nine New Trustees → The post IPR Welcomes Nine New Trustees ap

Groups 52

Groups Communications Publicity 52

Mindful Marketing

JANUARY 1, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing A few weeks ago, I walked into Lowe’s with an old piece of wood to have its dark green and ivory paints color matched. After the paint department associate carefully inspected the top of the 6” x 12” sample to find the best matching areas, she flipped the piece and glanced at the unpainted side.

Apparel 65

Apparel Fashion Training Construction 65

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.