Business Wire
MAY 5, 2021
Everyone is talking about Clubhouse – but is this a chat app, marketing tool, or a new way to connect reporters and industry experts around the globe? We asked seven journalists for their experiences and thoughts on Clubhouse and the opportunities it held for media relations.
Agility PR Solutions
MAY 5, 2021
In today’s marketing landscape, technology-based advertising changes fast, and consumer behaviors and interests have become hard to predict. To succeed, digital marketers and those who work in digital PR cannot rely on educated guesses anymore. They’ll have to stay abreast with marketing trends or face challenges associated with Digital Darwinism. Given the rapid changes in the marketing […].
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Cision
MAY 5, 2021
We spoke to Adam Vaughan, Chief Reporter at the New Scientist magazine, about his career covering environment, climate change and technology. Includes his pitching advice to PRs, plus tips for aspiring environment journalists.
Agility PR Solutions
MAY 5, 2021
As consumers continue to adjust to the impacts of COVID, new research from data-driven CX management firm Merkle explores how the pandemic and other social, economic, and political events have catalyzed several fundamental pivots when it comes to how consumers interact with brands—uncovering several key themes, including shifts in consumers’ online engagement, the desire for […].
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
PRSay
MAY 5, 2021
Kathleen S. Kelly, Ph.D., APR, Fellow PRSA, a distinguished educator and former member of the PRSA Board of Directors, died on April 28. She was 77. Kelly retired from the University of Florida College of Journalism and Communications in 2019 after 16 years, including three years as chair of the Public Relations Department, where she was an internationally recognized authority on fundraising as a specialization of public relations.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
HMA Public Relations
MAY 5, 2021
Today we have a guest post from Andrea Meyer, a former client. She explains what PR is and why it is a commonly misunderstood profession.
PR Insiders
MAY 5, 2021
Anytime you seek to promote your brand through media coverage, you probably have a target audience in mind. If you’re a financial professional, that audience could be people in or near retirement. If you are a marriage counselor, it could be bickering couples. But regardless of that ultimate audience, your first audience is always the editors, reporters, TV producers or others who receive your press release or pitch.
Agility PR Solutions
MAY 5, 2021
Now more than ever, brands are seeking ways to stay relevant. Marketers must be prepared for every possible scenario as they face varying stages of reopening across regions, as well as a range of preferences from consumers. According to new survey research from social advertising automation platform Smartly.io, consumers are still relying on social media […].
Axia PR
MAY 5, 2021
12 essentials for traveling professionals and road warriors. When working in the PR profession, it’s safe to say you’ll probably have to travel at some point in your career. All the items we recommend are highly rated, and if you use the links provided, we receive a small percentage of the sale.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Reputation Specialist Michael Toebe
MAY 5, 2021
Anthony Bourdain. “What's good for you in the short run is not necessarily good for you in the long run.” Anthony Bourdain How often do we consider that what stands before us now and looks so desirable and rewarding might result in loss and pain in the future? I’d propose we don’t regularly give proper weight to our future well-being when we grab at today’s opportunities, temptations, impulses and rewards.
Axia PR
MAY 5, 2021
Have you ever wondered why brands with excellent products and services sometimes record poor sales? The answer is simple: poor communication of your brand’s message. In this post, we’ll discuss a revolutionary marketing tactic that makes optimal use of fundamental elements of human nature to help companies effortlessly get to the core of their brand message.
Practical Law Construction
MAY 5, 2021
On 29 April 2021, the government published a consultation on what is to be called the Residential Property Developer Tax (or RPDT). This sets out proposals for the design of a new tax to be charged on the largest residential property developers. The plan is for the tax to be introduced from April 2022 (through inclusion in the 2021 Autumn Finance Bill) and to raise at least £2 billion.
Axia PR
MAY 5, 2021
Get approved by Google and level up your search engine results with ethical, honest, and accurate SEO practices. Online visibility is the most integral aspect of any business’s mission to expand. A solid digital presence can significantly improve the quality of leads and convert them into customers. However, with rising demand to enhance businesses online presence, unethical practices arise.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
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