Thu.Nov 29, 2018

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Mastering Influencer Marketing

Ronn Torossian

Influencers are people who have a large following on social media and who’s knowledge and opinion has a large bearing on their followers. Influencers are increasing becoming a more prominent and trusted voice on social media, with their messages having a large impact on consumer trust in a product. Many companies have made it a […]. The post Mastering Influencer Marketing appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Marketing 218
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Barokas Communications Honored as a Top Place to Work in PR by PR News

Barokas

Last night, Barokas Communications was honored by PR News as a Top Place to Work in PR based on outstanding performance in establishing an engaging workplace that allows employees to enjoy their work and help their companies grow. This award is especially meaningful to us as it is based on a 360 degree view of an organization. Companies were evaluated across several categories, including: Growth opportunities for the organization and team.

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Top Marketing Data and Analytics Trends for 2019

Critical Mention

They took some time to catch up to other lines of business, but marketing departments are now making data and analytics a huge part of what they do. A 2018 survey by Dun & Bradstreet, for instance, found that data quality was extremely important to 63 percent of B2B companies. And 2019 figures to be more of the same. With that in mind, here are our predictions for the biggest marketing data and analytics trends for the coming year.

Analytics 105
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The most engaged Christmas ads of 2018

NewsWhip

‘Tis the season of Christmas ads for the big UK retailers. We took a look at the data to see which companies are triumphing in the unofficial competition in 2018 so far. It’s become a peculiarly British tradition to get extremely excited about Christmas ads around this time of year. Beginning in early to mid-November, […]. The post The most engaged Christmas ads of 2018 appeared first on NewsWhip.

Retail 84
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Blended spending—marketers are missing golden omnichannel opportunities

Agility PR Solutions

More than 80 percent of consumers in a new survey from ecommerce platform BigCommerce have purchased from Amazon’s marketplace in the past six months, compared to 65 percent who have made an in-store purchase from any retailer. That alone is reason enough for brands and businesses to strive to better understand the role that online […]. The post Blended spending—marketers are missing golden omnichannel opportunities appeared first on Agility PR Solutions.

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PR careers: Salary isn’t everything—job perks worth considering

Agility PR Solutions

Whether you’re a recent public relations graduate entering the field or an experienced PR professional looking for your fifth job, it is likely that one thing is at the forefront of your mind during the job search process—a nice salary. While six-figure jobs with fancy titles may look nice, the truth is that high-salary jobs […]. The post PR careers: Salary isn’t everything—job perks worth considering appeared first on Agility PR Solutions.

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How to brief a PR agency

Wildfire

Over the past four years at Wildfire I’ve been lucky enough to be involved in a great number of new-business pitches. When I first got involved as a junior member of the team, it was a chance to help shape the campaigns and tactics that we would propose to our new hopeful client. But now as a senior account manager, the thing that interests me more in a brief is the strategy — and more specifically, your marketing strategy, and not just what our PR strategy will be.

Agency 56
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Looking ahead to 2019—why brands are doubling down on e-commerce

Agility PR Solutions

The post Looking ahead to 2019—why brands are doubling down on e-commerce appeared first on Agility PR Solutions.

Brand 83
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To Pitch or Not To Pitch?

HMA Public Relations

There is not a day that goes by that the topic of responding to RFPs and developing proposals isn’t discussed among my colleagues. Should we submit […]. The post To Pitch or Not To Pitch? appeared first on HMA Public Relations.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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9 Ways to Become a Marketing Artificial Intelligence Pioneer

PR 20/20

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Gartner and McKinsey Global Institute forecast trillions of dollars in annual impact from artificial intelligence, yet most marketers still struggle to understand what AI is and how to pilot it in their organizations.

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#MeToo Slams Under Armour: Can It Recover?

ImPRessions - Crenshaw Communications

The #metoo movement has claimed the reputations of many high-profile men. But its real impact may be at the corporate level. Our heightened awareness – and the corporate reluctance to address systemic misbehavior – presents serious public relations challenges for established companies in every sector from technology and media to food service and sports.

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Generosity

Stephen Waddington

Generosity makes the social web go around and it’s increasingly driving forward best practice in public relations. I blog as a means of thinking out loud, leaning, sharing ideas, and creating a network. It’s an entirely democratic form of media. Some posts fall flat on their arse, others continue to be shared long after they were written. If blogging has a currency it’s generosity on the part of the original creator and the community and conversation that develops around their leadership and con