Thu.Nov 29, 2018

Mastering Influencer Marketing

Ronn Torossian

Influencers are people who have a large following on social media and who’s knowledge and opinion has a large bearing on their followers. Influencers are increasing becoming a more prominent and trusted voice on social media, with their messages having a large impact on consumer trust in a product.

#MeToo Slams Under Armour: Can It Recover?

ImPRessions - Crenshaw Communications

The #metoo movement has claimed the reputations of many high-profile men. But its real impact may be at the corporate level.

Infographic: A plan for handling fake negative reviews

PR Daily

When you’re the target of fake online claims, it’s essential to have a response plan in place. Consumers often refer to online reviews when making purchasing decisions—and they trust what they read. According to an infographic.

Top Marketing Data and Analytics Trends for 2019

Critical Mention

They took some time to catch up to other lines of business, but marketing departments are now making data and analytics a huge part of what they do. A 2018 survey by Dun & Bradstreet, for instance, found that data quality was extremely important to 63 percent of B2B companies.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

PR metrics and analytics: 10 trends to watch in 2019

PR Daily

Inadequate measurement has long plagued public relations. PR, however, is adapting, as more PR pros are mastering measurement. With new tools and a greater awareness of the importance of metrics, PR pros have gained greater recognition for their value to the organization.

More Trending

Payless trolls influencers with viral marketing campaign

PR Daily

Though many say you can’t put lipstick on a pig, doctoring up bargain products (and their price tags) might work in your favor. That’s what Payless showed when it recently opened a fake luxury shoe store in Santa Monica, California. The retailer wanted to pull the.

Viral 104

Blended spending—marketers are missing golden omnichannel opportunities

Agility PR Solutions

More than 80 percent of consumers in a new survey from ecommerce platform BigCommerce have purchased from Amazon’s marketplace in the past six months, compared to 65 percent who have made an in-store purchase from any retailer.

Sales dip for Dick’s after assault rifle stand

PR Daily

Companies that take a stand on a hot-button issue should be ready to put their money where their mouth is. The popular opinion in PR says that companies should speak out on controversial social issues that matter to them. Some even argue the move will boost the bottom line.

PR careers: Salary isn’t everything—job perks worth considering

Agility PR Solutions

Whether you’re a recent public relations graduate entering the field or an experienced PR professional looking for your fifth job, it is likely that one thing is at the forefront of your mind during the job search process—a nice salary.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Report: Less than a third of financial reporters trust press releases

PR Daily

A recent Muck Rack survey of financial journalists. offers PR pros a peek into behaviors and preferences that can affect media relations success.

Barokas Communications Honored as a Top Place to Work in PR by PR News

Barokas

Last night, Barokas Communications was honored by PR News as a Top Place to Work in PR based on outstanding performance in establishing an engaging workplace that allows employees to enjoy their work and help their companies grow.

3 secrets to building long-term client relationships

Muck Rack

3 secrets to building long-term client relationships

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The most engaged Christmas ads of 2018

NewsWhip

‘Tis the season of Christmas ads for the big UK retailers. We took a look at the data to see which companies are triumphing in the unofficial competition in 2018 so far. It’s become a peculiarly British tradition to get extremely excited about Christmas ads around this time of year. Beginning in early to mid-November, […]. The post The most engaged Christmas ads of 2018 appeared first on NewsWhip. Brands Communications & PR

How to brief a PR agency

Wildfire

Over the past four years at Wildfire I’ve been lucky enough to be involved in a great number of new-business pitches. When I first got involved as a junior member of the team, it was a chance to help shape the campaigns and tactics that we would propose to our new hopeful client.

Generosity

Stephen Waddington

Generosity makes the social web go around and it’s increasingly driving forward best practice in public relations. I blog as a means of thinking out loud, leaning, sharing ideas, and creating a network. It’s an entirely democratic form of media. Some posts fall flat on their arse, others continue to be shared long after they were written.

9 Ways to Become a Marketing Artificial Intelligence Pioneer

PR 20/20

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20.

To Pitch or Not To Pitch?

HMA Public Relations

There is not a day that goes by that the topic of responding to RFPs and developing proposals isn’t discussed among my colleagues. Should we submit […]. The post To Pitch or Not To Pitch? appeared first on HMA Public Relations.