Wed.Apr 14, 2021

The Challenges of the Modern Journalist – Insights from Business Wire’s 2020 Media Survey | Business Wire Blog

Business Wire

Breaking news. Live videos. Social media updates. Push notifications. 24/7 news cycles. We're more informed now than we've ever been. We have unlimited choices to consume news. But, as modern journalists work around the clock, how are they facing the industry’s biggest challenges? media relations

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Brands: Loved or Left

Ronn Torossian

When Khoros launched its “Khoros Engage” annual conferences in Paris and Cologne in 2019, one of the main speakers was Katherine Calvert, the customer engagement platform company’s CMO.

Brand 195
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How to measure your organizational authenticity

PR Daily

Everyone wants to be perceived as true to their core values and mission—but are your efforts actually successful? Here’s how to measure your outputs.

How cold outreach has changed—and what works today

Agility PR Solutions

Typically, cold outreach involved emailing a journalist or site owner who you’d never connected with before. These days, it’s not so different in that people are still emailing new prospects they have never met.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Ragan and PR Daily announces Top Places to Work, Class of 2021

PR Daily

The honorees for Ragan’s Top Places to Work, part of its Employee Communications Awards program, are recognized for creating exemplary culture and connection during a profoundly difficult year.

Groups 142

More Trending

Does the PR industry have an image problem?

PR Daily

PR pros work hard to elevate public opinion about our companies and clients but what about ourselves? Tina McCorkindale and Mark Weiner dig into whether the profession itself has a PR problem. Mark: Do I think public relations has an image problem? Definitely.

Should Your Business Have a ‘Do Good’ Community Relations Strategy?

HMA Public Relations

Is community relations a part of your overall business strategy? It should be. A strategic community relations plan has the power to impact both your community and your business. Featured PR Toolkit community relations copper state of mind podcast

Steak-umm goes knives out with its combative Twitter strategy

PR Daily

The frozen meat brand recently made waves with its attack on celebrated astrophysicist Neil DeGrasse Tyson, showing that brands can get plenty of love for popping off. Twitter is its own strange arena, with nuances and rules that defy logic and can flummox even the best communicators.

DEI in the newsroom: A roundtable discussion with leading reporters

Agility PR Solutions

Without a diverse group of voices in the newsroom, journalism can’t function the way it’s supposed to. It can’t be the essential, fair, impartial information source that it aspires to be.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Top industry resources for comms pros for Spring 2021

PR Daily

We’re putting together the best whitepapers and industry guidebooks offered by our partners from recent events and trainings. Be sure to check out our full list. There’s a lot of new data for communicators and business leaders to digest every day. We’re here to help!

The state of influencer marketing—and the year’s biggest brand leaders

Agility PR Solutions

New research from AI analytics platform HypeAuditor offers key learnings from brand experiences with influencer marketing and where we are now, as well as industry-pioneering best practices.

Ford Motor Company, SMS Assist, and Aflac nab top honors in Ragan’s Employee Communications Awards

PR Daily

Along with the many other winners of Ragan’s 2021 Employee Communications Awards, these companies represent the very best in employee engagement and internal comms.

Consumers willing to pay more for products with information about brand values

Agility PR Solutions

It’s time for product marketers to offer the truth, the whole truth and nothing but the truth about their wares to consumers, and if it bumps prices up a little, it may be worth it.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

J&J stresses ‘open communication’ after vaccine pause, a quarter of U.S employers provide vaccine access, and Pinterest ends employee NDAs for discrimination claims

PR Daily

Also: Michigan executives issue statement against voting bills, Facebook lets users consult oversight panel about content removal, Disney Parks introduces more inclusive dress code, and more.

Brand audits: Why clients pay consultants to tell them what they already know

Muck Rack

Brand audits: Why clients pay consultants to tell them what they already know

Brand 115

Seraph uses Awario to setup digital strategy for The Independent Group

Awario

The Seraph agency received a request from a political party, The Independent Group, to create and implement a promo digital campaign within a tight turnaround.

#15: Real-time decision-making with Kate LaVail of McDonald’s

NewsWhip

APRIL 9, 2021 | 12:30pm EST / 5:30pm GMT. Real-time decision-making with Kate LaVail of McDonald’s. Watch webinar. Read transcript. GUESTS. Kate Lavail, Senior Director of Performance & Intelligence , McDonald’s. Paul Quigley, CEO and Co-Founder, NewsWhip. Topics.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Meet The Team: Ella Cairns!

Prohibition

It’s another month which means another meet the team! For April get to know all about our green-fingered guru and B2B expert Account Director, Ella! How long have you been at Prohibition? Over 4 years now. What do you love most about your job? New business and B2B – obviously!

Find the conversations that matter with Top Communities Leaderboard

NewsWhip

Reddit is home to over 100,000 communities. When you need to find the content that matters most to your audience or content strategy, it can be hard to know where to start. Great stories, conversations, and content can appear in the places you least expect it.

Understanding the differences of PR monitoring, measurement, and evaluation

Axia PR

Three essential tools to evaluate your PR campaign’s success. Measuring, monitoring, and evaluating your corporate communications and public relations campaigns will allow them to evolve and improve. Assess your current strategy to determine if it’s working or if you need to take another approach.

Connecting To Younger Audiences

5W PR

Every few years, there is a new generation that comes of age with a similar belief to the one that came before – that no one is able to understand them, and this is true as each of these generations is different because of the time in which each one grows up.

My TCC birthday list

Practical Law Construction

I recently learned that the Technology and Construction Court (or, more precisely, the Official Referees’ Court as it was known until 1998) will soon celebrate its 150th birthday, having started life in 1873.

Priceless Lessons by Maxim Behar: A Story with Governor Bob Miller

Maxim Behar

The leading PR expert and CEO of the communication agency M3 Communications Group, Inc. , Mr. Maxim Behar shared another astonishing personal story in his author’s series Priceless Lessons, which he publishes for BGLOBAL magazine.