Business Wire
APRIL 14, 2021
Breaking news. Live videos. Social media updates. Push notifications. 24/7 news cycles. We're more informed now than we've ever been. We have unlimited choices to consume news. But, as modern journalists work around the clock, how are they facing the industry’s biggest challenges?
Ronn Torossian
APRIL 14, 2021
When Khoros launched its “Khoros Engage” annual conferences in Paris and Cologne in 2019, one of the main speakers was Katherine Calvert, the customer engagement platform company’s CMO. Calvert closed both of the one-day conferences talking about the high expectations of today’s customers in which brands are either “loved or left.” Since then and largely […].
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Awario
APRIL 14, 2021
If your social networks are not effective, you need to analyze your recent activities carefully. In this article, you will find the list of common B2B social media marketing mistakes that all marketers sometimes make. Check if you make these mistakes and learn how to fix them.
Agility PR Solutions
APRIL 14, 2021
Typically, cold outreach involved emailing a journalist or site owner who you’d never connected with before. These days, it’s not so different in that people are still emailing new prospects they have never met. But, it’s easier than ever before to slowly build relationships before you officially reach out. This will increase the chances of […].
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
HMA Public Relations
APRIL 14, 2021
Is community relations a part of your overall business strategy? It should be. A strategic community relations plan has the power to impact both your community and your business.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Agility PR Solutions
APRIL 14, 2021
Without a diverse group of voices in the newsroom, journalism can’t function the way it’s supposed to. It can’t be the essential, fair, impartial information source that it aspires to be. News outlets will miss important stories, and other stories, according to the veteran HuffPost and Wall Street Journal writer Emily Peck, will be mistold. […].
5W PR
APRIL 14, 2021
Every few years, there is a new generation that comes of age with a similar belief to the one that came before – that no one is able to understand them, and this is true as each of these generations is different because of the time in which each one grows up. Currently, this is the case for the most digitally connected generation that has ever existed, the members of Gen Z, who are struggling to find brands and corporations that connect with the generation’s values and beliefs.
Agility PR Solutions
APRIL 14, 2021
New research from AI analytics platform HypeAuditor offers key learnings from brand experiences with influencer marketing and where we are now, as well as industry-pioneering best practices. The firm’s second annual State of Influencer Marketing 2021 report also reveals 2020’s most influential social media leaders. “Unsurprisingly, 2020 was an extraordinary year in every sense, and […].
Awario
APRIL 14, 2021
The Seraph agency received a request from a political party, The Independent Group, to create and implement a promo digital campaign within a tight turnaround. From day one, the Seraph team used Awario to track the conversations around the campaign, measure sentiment, reach and identify key trends within the social media buzz. Learn what they achieved with Awario.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Agility PR Solutions
APRIL 14, 2021
It’s time for product marketers to offer the truth, the whole truth and nothing but the truth about their wares to consumers, and if it bumps prices up a little, it may be worth it. Consumers around the world are increasingly aware of the importance of rich, accurate, and consistent product information, and they will […]. The post Consumers willing to pay more for products with information about brand values appeared first on Agility PR Solutions.
NewsWhip
APRIL 14, 2021
Reddit is home to over 100,000 communities. When you need to find the content that matters most to your audience or content strategy, it can be hard to know where to start. Great stories, conversations, and content can appear in the places you least expect it. But what if it were easier to find those communities? Today, with the launch of Top Communities Leaderboard , NewsWhip will instantly show you the subreddits with the most engagement and content relating to any topics, brands, hobbies, and
Prohibition
APRIL 14, 2021
It’s another month which means another meet the team! For April get to know all about our green-fingered guru and B2B expert Account Director, Ella! How long have you been at Prohibition? Over 4 years now. What do you love most about your job? New business and B2B – obviously! Tell us a bit about your journey to working at Prohibition. A good friend of mine recommended that I apply for the role.
Axia PR
APRIL 14, 2021
Three essential tools to evaluate your PR campaign’s success. Measuring, monitoring, and evaluating your corporate communications and public relations campaigns will allow them to evolve and improve. Assess your current strategy to determine if it’s working or if you need to take another approach. If you have an unsuccessful campaign and you don’t know because you never measured it, how can you call your company successful?
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Practical Law Construction
APRIL 14, 2021
I recently learned that the Technology and Construction Court (or, more precisely, the Official Referees’ Court as it was known until 1998) will soon celebrate its 150th birthday, having started life in 1873. No birthday would be complete without a birthday list of long-desired gifts but, as a public body staffed by public servants, there is little point in trying to think of what presents we could give as they couldn’t be accepted anyway.
NewsWhip
APRIL 14, 2021
APRIL 9, 2021 | 12:30pm EST / 5:30pm GMT. Real-time decision-making with Kate LaVail of McDonald’s. Watch webinar. Read transcript. GUESTS. Kate Lavail, Senior Director of Performance & Intelligence , McDonald’s. Paul Quigley, CEO and Co-Founder, NewsWhip. Topics. McDonald’s Senior Director of Performance & Intelligence Kate LaVail, PhD joins NewsWhip’s CEO Paul Quigley to discuss the applications of inductive reasoning for weathering crises and evaluating opportunities
Contently - Strategy
APRIL 14, 2021
In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. For consumers, this means those sneakers are less likely to stalk you around the internet just because you browsed Zappos one time. For brands, however, it means a paradigm shift. Instead of planting cookies on individuals’ browsers, Google now plans to roll out a Federated Learning of Cohorts (FLoC) model, which will use artificial intelligence t
Maxim Behar
APRIL 14, 2021
The leading PR expert and CEO of the communication agency M3 Communications Group, Inc. , Mr. Maxim Behar shared another astonishing personal story in his author’s series Priceless Lessons, which he publishes for BGLOBAL magazine. Bulgarian Yogurt for Governor Miller A story about the first visit of an American President in Bulgaria, the breakfast with Bill Clinton and one great love, which helps reviving Bulgarian tourism.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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