Mon.Jan 18, 2021

Omnichannel: Here for the Long Haul

Ronn Torossian

Although online sales comprised just 16% of total retail sales based on recent estimates from both the U.S. Commerce Department and Digital Commerce 360, online is vital to retailers. The reason?

Retail 195

The words of MLK serve as inspiration for communicators

PR Daily

Comms pros seeking to build community, calm factions and find common ground should reflect on the civil rights leader’s teachings.

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14 #FreelanceChat Guests Offer Their Best Advice for Freelancers in 2021

Garrett Public Relations

Freelancing has never been easy, but it is more popular than ever. There are now about 1.1 billion freelancers around the world. Managing your own freelance business involves wearing many hats.

Who did this? How the passive voice hides the subject of your sentence

PR Daily

Consider these problems the passive voice can create in PR writing. Listed among George Orwell’s “swindles and perversions” of writing , it’s important to recognize when you use passive voice and consider if it’s the best choice for your sentence.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

5 PR tips for the start of the year

Agility PR Solutions

The start of the year can often be slower for businesses, and this may discourage you from wanting to put much effort into your PR strategy. However, it is important not to let your efforts slow even though business may be down slightly.

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Survey: Majority of employees support mandatory vaccination as a condition for returning to work

PR Daily

But the research also suggests strong pushback by some. Businesses face a tough call on whether to make shots mandatory for employees. Should you COVID-19 vaccine mandate shots—or not? This is a question many employers are grappling with. And for good reason.

COVID’s impact on social media marketing—and what you can do about it

Agility PR Solutions

The ongoing COVID-19 pandemic has had an impact on every aspect of our lives, from the way people spend their time, search, find, and buy products, to the way businesses, brands, and marketers advertise and promote their products, or services.

#MediaMonday – Matt Yurus

HMA Public Relations

You know if a member of the media is a fellow Notre Dame fan (Go Irish!), you better believe I am profiling him or her. Today’s #MediaMonday comes to us from fellow fan Matt Yurus, a weekend morning anchor and reporter at 12 News. We met at a community event for a client in 2020 […].

Examining 2021 consumer culture—what’s changed, where we are now, & what lies ahead

Agility PR Solutions

Following a year that saw monumental changes in consumer behavior, new research from 5W Public Relations, one of the largest independently-owned PR firms in the U.S., looks at today’s consumer spending culture—and the biggest influences behind buying behaviors.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

When do I use “the” vs. “a/an” articles?

Axia PR

The top two rules for correct article usage. When writing content for your company, you want to make sure all nine parts of speech are correct. The nine parts of speech are nouns, verbs, adjectives, adverbs, pronouns, articles, prepositions, conjunctions, and interjections.

CTA’s That Work

5W PR

CTA or a call to action is the end goal all marketers aim to achieve. The best lead magnets, great landing page, outstanding videos, and content are valuable and important but don’t matter unless the consumer is led to make a purchase.

Integrating Clubhouse in and out of the classroom

Karen Freberg

In social media, there is always the new shiny tool, app, or brand that captures the attention of marketing professionals all over the world. We all thrive on getting the latest, greatest, and exciting new app to analyze and play around with.

Can the boss fire you for taking part in the Capitol Hill incident?

PR Daily

A prominent employment attorney discusses the limits of speech and expression in today’s heated, hyper-partisan environment. employers across the country have begun to re-examine the extent to which “off-duty” or “after-hours” behavior should play a role in the evaluation and discipline of employees.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Trump vs. Twitter—examining the social media banishment

Agility PR Solutions

Last week, Twitter announced the permanent suspension of Donald Trump’s Twitter account due to the violation of company policy and the risk of further incitement of violence. This ban has come in the wake of violent riots at the U.S.