Ronn Torossian

JANUARY 18, 2021

Although online sales comprised just 16% of total retail sales based on recent estimates from both the U.S. Commerce Department and Digital Commerce 360, online is vital to retailers. The reason? Forrester Research says consumers are going online to browse, compare prices and check inventory before purchasing and concluded that as much as 36% of […].

Retail 195

Retail Consumer Agency Strategy 195

Garrett Public Relations

JANUARY 18, 2021

Freelancing has never been easy, but it is more popular than ever. There are now about 1.1 billion freelancers around the world. Managing your own freelance business involves wearing many hats. As a long-time self-employed freelance consultant, I longed to support other freelancers, so I started #FreelanceChat on Twitter in Sept. 2018. As we head […].

Twitter 176

Twitter Small Business Publicity Marketing 176

Cision

JANUARY 18, 2021

In remembrance of Martin Luther King, Jr., our colleagues across Cision shared their thoughts on what MLK Day means to them.

Blogging 156

Blogging 156

Agility PR Solutions

JANUARY 18, 2021

The start of the year can often be slower for businesses, and this may discourage you from wanting to put much effort into your PR strategy. However, it is important not to let your efforts slow even though business may be down slightly. If you are struggling with the motivation and creativity needed to keep […]. The post 5 PR tips for the start of the year appeared first on Agility PR Solutions.

Creativity 148

Creativity Strategy Publicity 148

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

5W PR

JANUARY 18, 2021

CTA or a call to action is the end goal all marketers aim to achieve. The best lead magnets, great landing page, outstanding videos, and content are valuable and important but don’t matter unless the consumer is led to make a purchase. That’s where a solid base for CTA is essential, and every touchpoint on the brand’s sites should have it. Here are the basics and some examples of success.

Consumer 88

Consumer Google Mobile Instagram 88

Karen Freberg

JANUARY 18, 2021

In social media, there is always the new shiny tool, app, or brand that captures the attention of marketing professionals all over the world. We all thrive on getting the latest, greatest, and exciting new app to analyze and play around with. Now, if that app is exclusive, that heightens the excitement even more! Let’s take on the new audio app, Clubhouse.

Groups 96

Groups Social Media Ethics Meeting 96

Agility PR Solutions

JANUARY 18, 2021

Following a year that saw monumental changes in consumer behavior, new research from 5W Public Relations, one of the largest independently-owned PR firms in the U.S., looks at today’s consumer spending culture—and the biggest influences behind buying behaviors. The firm’s newly released Consumer Culture Report offers insights to help brands tap into consumer’s wants, understand patterns, […].

Consumer 86

Consumer Report Brand Branding 86

HMA Public Relations

JANUARY 18, 2021

You know if a member of the media is a fellow Notre Dame fan (Go Irish!), you better believe I am profiling him or her. Today’s #MediaMonday comes to us from fellow fan Matt Yurus, a weekend morning anchor and reporter at 12 News. We met at a community event for a client in 2020 […].

Community 93

Community Report Media 93

Axia PR

JANUARY 18, 2021

The top two rules for correct article usage. When writing content for your company, you want to make sure all nine parts of speech are correct. The nine parts of speech are nouns, verbs, adjectives, adverbs, pronouns, articles, prepositions, conjunctions, and interjections. Grammar errors as simple as using the wrong part of speech in a sentence make your company look unprofessional.

Writing 62

Writing Company Publicity 62

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Agility PR Solutions

JANUARY 18, 2021

Last week, Twitter announced the permanent suspension of Donald Trump’s Twitter account due to the violation of company policy and the risk of further incitement of violence. This ban has come in the wake of violent riots at the U.S. Capitol, investigations, and other big moves from major tech companies in order to stop the […]. The post Trump vs.

Social Media 78

Social Media Twitter Policies Media 78