Axia PR

JANUARY 18, 2020

Research shows that telecommuters can save at least $2K and often more than $7K. In addition to letting you avoid the stench of Payroll Stan’s microwaved fish, working remotely (like from home) can save employees a ton of time and money. According to research from The Ladders , MarketWatch , and other sources , employees really want to work from home.

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Employee Publicity 116

Sword and the Script

JANUARY 18, 2020

I watched The Great Hack this past weekend – a documentary on Netflix about the Cambridge Analytica scandal. While I don’t agree entirely with the fatalist premise in the narrative, it will give anyone working in PR, marketing or media a lot to think about. For example, at what point does data and targeting cease to become marketing or PR and cross the line into manipulation?

Film 86

Film Ethics Employee Data 86

Stephen Waddington

JANUARY 18, 2020

A literature review published by the CIPR finds that PR lags other professions including HR and management consultancy in getting to grips with AI. It highlights key issues that need to be urgently tackled. What is the future of a profession when a body of knowledge can be assimilated into a data set and interrogated by a machine? That was the question posed by Prof Anne Gregory this week at the launch of a literature review published by the CIPR #AIinPR panel called The Effects of AI on the Pro

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Ethics Study Groups Analysis 78

Axia PR

JANUARY 18, 2020

The debate over whether remote workers are more productive than their traditional office counterparts has been going on for a while. When you think of remote working, you might imagine people lounging on their couches with their laptops. However, there are plenty of studies indicating remote employees are quite productive. Here are four reasons remote employees are actually more productive than those who work in an office setting.

Employee 62

Employee Study 62

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Prohibition

JANUARY 18, 2020

Influencer marketing is at the forefront of an advertising revolution. Seen as one of the most persuasive forms of modern marketing, an increasing number of brands are turning to social media stars to market their products and services. However, recent years has seen numerous brands and influencers caught up in legal proceedings and fines due to the non-disclosure of paid and gifted endorsements.

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Marketing Advertising Advertising Social Media 62