Ronn Torossian

NOVEMBER 10, 2022

Companies that understand the importance of brand perception and how it is a contributing factor to their success understand that they need to be constantly working on improving their brand perception with the target audience. There are a few different ways that companies can learn about the brand perception of their customers, and how they […].

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PRSay

NOVEMBER 10, 2022

Today in America, we face a crisis of incivility in society and in our public discourse. According to a 2021 study by researchers at Portland State University in Oregon, workplace incivility is rising, too. Employees who experience or witness incivilities are more likely to be uncivil toward others, the study found. In the workplace, CEOs say, a culture of incivility threatens employee morale and productivity, corporate reputation and revenue.

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Agility PR Solutions

NOVEMBER 10, 2022

As consumer expectations continue to skyrocket, so too does their need for digital shopping speed—nearly one-half of U.S. online shoppers now say it’s more important for them to be able to buy something quickly than it is to have a large selection of items to choose from, according to new research from headless commerce solution Pack. The […].

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Consumer Brand Branding Marketing 86

Ethical Voices

NOVEMBER 10, 2022

Well, the elections sure were interesting. Marlene Neill had a great assignment for her students this week where they had to analyze a political ad of their choice to see if it was ethical. Beyond the elections, the common theme in PR ethics issues this week was (the lack of) virtue. . Twitter layoffs – Elon Musk gave a masterclass in how not to handle layoffs ethically.

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Ethics Twitter Wikipedia Sports 78

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

NOVEMBER 10, 2022

The time has come again, and Christmas is just around the corner. As the biggest holiday of the year for modern marketers, it won’t be long until our screens are flooded with festive adverts and topical popups. Christmas is the most important time of the year for any PR team. If you want your brand’s […]. The post 5 Christmas ad campaigns PR pros should watch out for in 2022 appeared first on Agility PR Solutions.

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Agility PR Solutions

NOVEMBER 10, 2022

New research from customer engagement solutions provider Waterfield Tech exploring the trends, challenges, aspirations and expectations around customer experience reveals that the broad adoption of conversational AI for CX has been crucially delayed—despite AI’s potential to have a demonstrable positive impact on business and customer satisfaction metrics.

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HMA Public Relations

NOVEMBER 10, 2022

Could influencer marketing be the key to growing your brand? Learn how this powerful social media tactic can provide benefits in this post from Rayna Burgett.

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Brand Branding Marketing Social Media 70

Maxim Behar

NOVEMBER 10, 2022

I just landed from London, where in recent years each of us flies with low-cost companies and when we want to have a little more luggage on the plane, and not to wait in lines, we pay for the so-called Priority. It's an almost unnoticeable advantage, but also a cheap little convenience. And as I walk around the airports and change flights up and down (mainly up), I can't help but notice, and so can any of you, what's going on in the queue for flights to Sofia.

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NewsWhip

NOVEMBER 10, 2022

We have had a shakeup in our rankings in October as Legit Nigeria leapt up the list to take the top spot for the first time, displacing the Daily Mail in doing so. . It was generally a month of lower engagement on the platform, with both publisher-level and article-level interactions lower at the high end than they have been during previous months, though obviously this varied from publisher to publisher. .

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Victorious PR

NOVEMBER 10, 2022

Networking plays a huge role for anyone’s organization. But the question is…why? It plays a major role in maintaining your Public Relations efforts. . Engaging with others helps you grow your network AND increases your personal networking skills. It is the hidden key for really elevating your PR efforts to the next level. Without networking, it’s much harder to build your business and take it to the heights that you aspire to go to.

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PR 20/20

NOVEMBER 10, 2022

A t first glance, we may not immediately understand the exact role your current CRM plays in your operations. However, we know that with HubSpot , your company can gain a software platform specifically designed to help your company market and sell more effectively. Those who already have a CRM in place often believe HubSpot is an unnecessary tool—but have you considered what an additional tool, like HubSpot, added to your tech stack could do for you?

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Scott Public Relations

NOVEMBER 10, 2022

With Obamacare, Donald Trump succeeded where everyone else failed. He made this law popular. His attempts to dismantle the program, and deprive millions of Americans of their health care, finally woke people up to the real benefits they would lose if their coverage went away. So, this may be a good thing. But why was this beneficial program not already recognized for the good it was doing?

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Scott Public Relations

NOVEMBER 10, 2022

Consider this a strident, blunt, and perhaps painful call to action to the people who can help save this country: The Communicators. It’s not policy, photogenic faces, or experience that will inspire voters to do what it takes to turn this country around. It’s hard-hitting, visual, well-timed and continually hammered and repeated, communication. For too long, we’ve believed that somehow, “Truth Will Win Out”.

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How To Insurance Insurance Ethics 52

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer