ImPRessions - Crenshaw Communications
MAY 24, 2018
Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work. They must constantly generate fresh concepts for bylines and story angles for pitching, as well as dreaming up campaign ideas for clients.
Waxing UnLyrical
MAY 24, 2018
Guest Post by Mary Wascavage. Every morning I listen to the Elvis Duran Morning Show on my way in to work. I like to be entertained throughout my commute, and Duran’s show doesn’t disappoint. It’s talk-show-meets-freak-show with popular contemporary music added in for good measure. This one day, in particular, Duran told a story about the man who inspired his career choice.
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Communications Conversations
MAY 24, 2018
I’ve known Emily Negrin now for probably almost 10 years. And, she’s always been one of those people I think would be fun to work with. Why? She’s smart. Values networking and ongoing learning. And, genuinely likes to laugh–and doesn’t take herself too seriously. That’s my kind of co-worker! Who knows, maybe we’ll get that chance someday.
Beyond PR
MAY 24, 2018
A powerful press release has just that — power — the power to get the point across quickly, efficiently and effectively, while conveying the most important information. A weak press release is forgettable and doesn’t do the job you set it out to do. It’s often watered down with unimportant information that distracts the audience from the main message.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Axia PR
MAY 24, 2018
Companies today are investing more energy and time on content creation and delivery. The volume of information flung at people daily can be staggering, if not paralyzing. Social media platforms continue to hone algorithms to deliver desired content, while attempting to box out the noise. For some companies, this is an obstacle. For others, an opportunity.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
HMA Public Relations
MAY 24, 2018
Each month, we are sharing the 411 on some of the most oft-used tactics in our PR toolboxes. Today’s lesson is on the calendar listing. The post What Is A Calendar Listing? appeared first on HMA Public Relations.
PR 20/20
MAY 24, 2018
As marketers, we’re required to wear many hats throughout the day— author, producer, consultant, data analyst, social media guru. The list goes on. But in reality, how much time are marketers really devoting to these types of roles in comparison to planning ? According to iMedia , the average marketer spends the majority of their time on planning tasks, whether that be scheduling or attending meetings, reading and responding to emails or managing relationships.
ImPRessions - Crenshaw Communications
MAY 24, 2018
Many years ago at my first PR agency , we represented a “dot-com” startup in the ticket resale business. When I was introduced at a board meeting of investors and stakeholders, the founder casually mentioned that I’d be serving as a media spokesperson as the company navigated tricky messaging around gray areas of the industry. This came as a surprise to me, and later a board member pulled me aside to talk about it.
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PR News
MAY 24, 2018
Communicators are more aware than most that words matter. Words can move markets. There are few better examples of this than several small statements made May 23. President Trump said the U.S. automobile industry’s health is a national security concern: “Core industries such as automobiles and automotive parts are critical to our strength as a nation,”… Continued.
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