The Proactive Report

FEBRUARY 17, 2023

Brand Awareness and Visibility In the digital age building brand awareness depends to a large degree on brand visibility. If your brand is not found online, your content and messaging is not seen by the people you want to engage with. There are many avenues for visibility – search engines, news media, social media, and other digital outlets like blogs and podcasts.

Brand 130

Brand Branding Ethics Engineering 130

Institute for Public Relations

FEBRUARY 17, 2023

Members of the IPR Measurement Commission gathered virtually to discuss new and innovative approaches to measurement. IPR Measurement Commission member Sarah Myles, Director of Communications Measurement & Insights at McDonald’s, moderated the discussion. Participants discussed how PR professionals can measure earned media to maximize value for their organizations.

Measurement 111

Measurement Communications Media Blogging 111

HMA Public Relations

FEBRUARY 17, 2023

With so much competition for attention, it’s important to use every tool in your marketing shed—especially one as emotive as music. Read more on the benefits of music in marketing in this blog post from Rayna Burgett.

Tools 77

Tools Marketing Blogging 77

Institute for Public Relations

FEBRUARY 17, 2023

On Jan. 25, 2023, Gallup Poll released the results of its annual Q12 survey, which measures and tracks employee engagement from 50 countries. The 2022 Q12 survey results depict a grim reality for US employers. The survey found that employee engagement in the US has decreased significantly since 2020, marking the first annual decline in … Continue reading Can Employee Engagement Be Sustainable?

Employee 98

Employee Survey Measurement Blogging 98

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Culpwrit

FEBRUARY 17, 2023

By Andrea Holland 2023 is shaping up to be a big year for the PR industry. That said, isn’t it always a big year? At the pace the PR/Comms world moves, it’s sometimes hard to keep up with the latest and greatest tools and processes that are proving to be effective. Staying ahead of… Continue reading 2023: Year of AI, AR and Influencer Relations The post 2023: Year of AI, AR and Influencer Relations appeared first on Culpwrit.

Tools 64

Tools Industry 64

The Hoffman Agency

FEBRUARY 17, 2023

By Alka Narayana, Intern In my final quarter of college, it looked like graduating in December would be as dreary as it sounded. It was going to be cold, grey and depressing, and there seemed to be nothing bright to look forward to. And there I was, applying to every post-grad opportunity and facing constant rejection after countless interviews. It seemed that no place was going to take a chance on me.

Internal 36

Internal International Software Engineering 36

The Hoffman Agency

FEBRUARY 17, 2023

By Alka Narayana, Intern In my final quarter of college, it looked like graduating in December would be as dreary as it sounded. It was going to be cold, grey and depressing, and there seemed to be nothing bright to look forward to. And there I was, applying to every post-grad opportunity and facing constant rejection after countless interviews. It seemed that no place was going to take a chance on me.

Internal 36

Internal International Software Engineering 36