Cision

SEPTEMBER 13, 2021

Key takeaways for PR pros from an analysis of 100,000 press releases.

Analysis 318

Analysis Blogging 318

PRSay

SEPTEMBER 13, 2021

At the follow-up appointment to back surgery last year, my doctor ran down the list of activities I should and should not do. I think he mentioned “lifting boxes” and “stretching” — though not together. To be honest, the only point I remember clearly was “no squats or deadlifts or other heavy weights in the gym.”. “Oh, rats,” I responded, hoping to hide my glee.

Ethics 174

Ethics Case Study Analysis Exercises 174

Agility PR Solutions

SEPTEMBER 13, 2021

The pandemic has fundamentally changed the way we live, work and play. Marketing strategies that worked in the past just aren’t performing the way they were before the global shift that upended our lives. Content marketers need to be aware of the impact that the pandemic has had on their work and how to devise […]. The post 3 effective content marketing shifts to make in the post-pandemic world appeared first on Agility PR Solutions.

Content Marketing 168

Content Marketing Marketing Strategy How To 168

Cision

SEPTEMBER 13, 2021

How (and why) brands should address their social impact.

Brand 137

Brand Branding Blogging 137

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

SEPTEMBER 13, 2021

It’s not every day you get to watch what it’s like for a massive brand to operate without a global PR strategy. Tesla offers us this window in a remarkable experiment. Errant tweets, car breakdowns, insulting markets, going back on promises, and accident fires aren’t typically newsworthy beyond the local TV news circuit or trades. […].

Publicity 155

Publicity Local Strategy Brand 155

Agility PR Solutions

SEPTEMBER 13, 2021

Recently, Twitter started rolling out a new font to both its app and desktop version, which meant that users would see a different appearance on the platform during their daily scrolling. Back in January, the social media platform announced a broad rebranding campaign which includes a new font as part of it. Aside from the […]. The post Twitter rebrand showcases effective social listening for reputation management appeared first on Agility PR Solutions.

Twitter 78

Twitter Reputation Social Media Media 78

Landis PR

SEPTEMBER 13, 2021

The competitive analysis serves as a foundational tool. A good public relations professional will make sure to build that foundation well. Photo courtesy of Pexels. By Sean Dowdall, LCI. A competitive media analysis is a valuable research activity and tool that serves as a foundational element at the beginning of a new client relationship. Why? This analysis helps your agency’s team and your clients understand, compare and leverage competitors’ messaging and communications tactics.

Analysis 69

Analysis Writing How To Media 69

Agility PR Solutions

SEPTEMBER 13, 2021

What separates the leaders from the laggards in today’s business environment? New research from IT services, consulting, and business solutions firm Tata Consultancy Services (TCS) not surprisingly reveals a sharp divide in the digital strategies of better-performing companies (Leaders) vs. the laggards (Followers)—but the research also uncovered an unexpected finding: 80 percent of Leaders are […].

Strategy 78

Strategy Company Brand Branding 78

HMA Public Relations

SEPTEMBER 13, 2021

Happy #MediaMonday! Today we are featuring style writer Kyley Warren who is the managing editor at Fabulous Media Group and writes for Entertainment Tonight. Learn more about this recent Walter Cronkite grad!

Groups 61

Groups Writing Media 61

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Journalistics

SEPTEMBER 13, 2021

Most PR practitioners quickly learn that the wall protecting editorial integrity from the influence of paid advertising can be, like the Pirate Code , “more of a guideline than an actual rule.” For better or worse, at a great number of well-known and respected media sources, advertisers are often given preference in coverage. Media ethics forbid this, but advertising packages often come with editorial opportunities, access to journalists, or advertorials.

Advertising 52

Advertising Advertising Conference Ethics 52

Engage PR

SEPTEMBER 13, 2021

By Kate Cruickshank, communications advisor. Content creation is an essential tool to increase the profile of your business. So what are the basic principles behind the development and presentation of engaging material? Put simply, it’s all about the message you want to tell and how you choose to communicate it to your audience. Done well – with content that the reader will value – it helps a business to position its brand as a leader in its particular niche and become a trusted source of inform

Infographics 60

Infographics Education Social Media Content Marketing 60

Journalistics

SEPTEMBER 13, 2021

Welcome to WordPress. This is your first post. Edit or delete it, then start writing!

Writing 40

Writing 40