Wed.Feb 26, 2020

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Podcasts: Coming soon to a PR strategy near you?

Cision

You can now monitor thousands of podcasts for mentions of your brand, products and competitors, right alongside the rest of your earned and social media monitoring.

Strategy 359
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5 marketing analytics tools every business needs to thrive

Agility PR Solutions

There are a lot of unknown factors and questions for new business owners and entrepreneurs—especially when it comes to finding ways to get an edge on the competition. Let’s take a moment to discuss a few things that small businesses tend to overlook that could prevent them from gaining success. 1. Email marketing automation If […]. The post 5 marketing analytics tools every business needs to thrive appeared first on Agility PR Solutions.

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Trending Sources

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Media Moves at Bloomberg News & NBC Sports Chicago, Black News Channel Launches

Cision

Hailey Waller relocates to Bloomberg News in London, Gordon Wittenmyer swaps Chicago Sun-Times for NBC Sports Chicago, and more.

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Miranda Dini Appointed Global Healthcare Lead for AVENIR GLOBAL

Shift Communications

AVENIR GLOBAL, one of the top 15 largest communications firms in the world, has more than 1,000 employees in key strategic markets across Europe/Middle East, the United States and Canada. Healthcare, which collectively represents more than 30% of the firm’s business, is the network’s largest sector. Dini has been leading the AXON business in Europe since 2012, overseeing a tripling in size of the operation, and establishing AXON as one of the leading healthcare consultancies in London.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Brand values and CEO activism are key to driving loyalty, especially among Millennials

Agility PR Solutions

Consumers have lately been demanding that the brands they support take stands on societal and cultural issues, and a new survey report from 5W Public Relations reveals that nearly three-quarters (71 percent) of all respondents say it’s important to them to buy from companies that align with their values. Even more notable, a whopping 83 […]. The post Brand values and CEO activism are key to driving loyalty, especially among Millennials appeared first on Agility PR Solutions.

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More Trending

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Girl Scouts get out in front of Boy Scouts’ bankruptcy crisis with proactive messaging

Agility PR Solutions

On February 18, the Boy Scouts of America (BSA) formally filed for Chapter 11 bankruptcy. Exemplifying the Girl Scouts of the USA (GSUSA) motto of “Be prepared,” the organization promptly sent messaging guidance to all of its members, which includes volunteers and parents. This messaging is informative, timely and well done. Kudos to the Girl Scouts […].

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Get Your Audience to Turn Their Chairs: Treating Content Like an Audition on ‘The Voice’

PRSay

One of TV’s biggest hits returned this week as “The Voice” began its 18th season. The show follows a tried-and-true method: each year, competitors from around the country vie for stardom by trying to become the next great singing star. But “The Voice”’s biggest draw comes in its early rounds when contestants take on the “blind auditions.

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Do companies need an AI ethics policy? Most tech leaders say yes.

Agility PR Solutions

As artificial intelligence becomes a more pivotal part of business strategy, many are worried that misuse or exploitation of the technology can have damaging or disastrous results, and new research from professional services firm KPMG reveals that many tech sector leaders think it needs to be more carefully monitored and integrated. Nearly 90 percent of […].

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Muck Rack’s list of journalists not going to SXSW 2020

Muck Rack

Muck Rack’s list of journalists not going to SXSW 2020

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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When Your Friends Are Famous

HMA Public Relations

For Alison, it never gets old having famous friends. Help us congratulate Alison’s longtime friend Jennifer Doan of FOX 10 for being recognized as one of this year’s Silver Circle Award honorees, alongside Sean McLaughlin, Tara Hitchcock, Mike Harris and Felipe Corral. The post When Your Friends Are Famous appeared first on HMA Public Relations.

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‘Modest, authentic…but pointless? – PR pros on Yorkshire Tea’s handling of Twitter storm

Mark My Words

PR Week PR pros have given broad – but not universal – support for Yorkshire Tea’s “be kind” response to trolls and detractors, after a senior Conservative politician tweeted his fondness for the brand. “Yorkshire Tea got it right,” said Mark Borkowski, founder of PR agency Borkowski. “Distancing themselves from the ‘game’ of politics rather than just the ‘player’ (Rishi Sunak or the Tories) kept them out of the tribal squalor of that world.

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