Wed.Feb 26, 2020

Podcasts: Coming soon to a PR strategy near you?

Cision

You can now monitor thousands of podcasts for mentions of your brand, products and competitors, right alongside the rest of your earned and social media monitoring. Product News

Calling all CSR champions

PR Daily

PR Daily’s Corporate Social Responsibility Awards will recognize the best campaigns, projects and initiatives. Don’t miss the March 20 entry deadline. The post Calling all CSR champions appeared first on PR Daily. PR Daily Awards

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Miranda Dini Appointed Global Healthcare Lead for AVENIR GLOBAL

Shift Communications

AVENIR GLOBAL, one of the top 15 largest communications firms in the world, has more than 1,000 employees in key strategic markets across Europe/Middle East, the United States and Canada. Healthcare, which collectively represents more than 30% of the firm’s business, is the network’s largest sector.

The marketer’s guide to writing content for Gen Z

PR Daily

Keep pieces pithy and poignant, and demonstrate your commitment to privacy. The arrival of Generation Z poses a new challenge for the marketers. The oldest of this emerging cohort are barely beyond 20, and yet they already hold an estimated $143 billion in spending power.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

5 marketing analytics tools every business needs to thrive

Agility PR Solutions

There are a lot of unknown factors and questions for new business owners and entrepreneurs—especially when it comes to finding ways to get an edge on the competition.

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Brand values and CEO activism are key to driving loyalty, especially among Millennials

Agility PR Solutions

Consumers have lately been demanding that the brands they support take stands on societal and cultural issues, and a new survey report from 5W Public Relations reveals that nearly three-quarters (71 percent) of all respondents say it’s important to them to buy from companies that align with their values. Even more notable, a whopping 83 […]. The post Brand values and CEO activism are key to driving loyalty, especially among Millennials appeared first on Agility PR Solutions. Public Relations trends

How Swerve PR’s Kimia Moslemi stays focused

PR Daily

This pro mixes new school and old school to keep track of a jam-packed day on the job, all while leaving time for her extracurriculars. Her advice: Remember that PR is about relationships. What are the tools that are essential for your PR life?

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Media Moves at Bloomberg News & NBC Sports Chicago, Black News Channel Launches

Cision

Hailey Waller relocates to Bloomberg News in London, Gordon Wittenmyer swaps Chicago Sun-Times for NBC Sports Chicago, and more. Media Blog

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How PR pros should consider race

PR Daily

As communicators take a closer look at conversations about inclusion, diversity and race, some organizations have used Black History Month to have important conversations. Each February, Americans are reminded to reexamine the fabric of our society and the complicated structures that underpin it.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Girl Scouts get out in front of Boy Scouts’ bankruptcy crisis with proactive messaging

Agility PR Solutions

On February 18, the Boy Scouts of America (BSA) formally filed for Chapter 11 bankruptcy. Exemplifying the Girl Scouts of the USA (GSUSA) motto of “Be prepared,” the organization promptly sent messaging guidance to all of its members, which includes volunteers and parents.

Why PR pros should worry about ‘Dark PR’

PR Daily

Some practitioners are taking opposition research tactics perfected in the political arena into the marketplace. Despite the ethical and legal perils, some are taking a calculated risk.

Do companies need an AI ethics policy? Most tech leaders say yes.

Agility PR Solutions

As artificial intelligence becomes a more pivotal part of business strategy, many are worried that misuse or exploitation of the technology can have damaging or disastrous results, and new research from professional services firm KPMG reveals that many tech sector leaders think it needs to be more carefully monitored and integrated. Nearly 90 percent of […]. The post Do companies need an AI ethics policy? Most tech leaders say yes. appeared first on Agility PR Solutions. Public Relations trends

Muck Rack’s list of journalists not going to SXSW 2020

Muck Rack

Muck Rack’s list of journalists not going to SXSW 2020

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Podcasts: Coming soon to a PR strategy near you?

TrendKite

You can now monitor thousands of podcasts for mentions of your brand, products and competitors, right alongside the rest of your earned and social media monitoring

‘Modest, authentic…but pointless? – PR pros on Yorkshire Tea’s handling of Twitter storm

Mark My Words

PR Week PR pros have given broad – but not universal – support for Yorkshire Tea’s “be kind” response to trolls and detractors, after a senior Conservative politician tweeted his fondness for the brand. “Yorkshire Tea got it right,” said Mark Borkowski, founder of PR agency Borkowski. “Distancing themselves from the ‘game’ of politics rather than just the ‘player’ (Rishi Sunak or the Tories) kept them out of the tribal squalor of that world.

Media Moves at Bloomberg News & NBC Sports Chicago, Black News Channel Launches

TrendKite

Hailey Waller relocates to Bloomberg News in London, Gordon Wittenmyer swaps Chicago Sun-Times for NBC Sports Chicago, and more

We ask our leaders to be authentic online, but are communicators setting a good example?

Communications Conversations

Last week, a friend sent me a note the posed an interesting question: “How do we remain authentic about our business selves on LinkedIn? Comms people are ethical, authentic and we challenge our leaders to be authentic communicators. Yet, on LinkedIn everything is so positive.

When Your Friends Are Famous

HMA Public Relations

For Alison, it never gets old having famous friends. Help us congratulate Alison’s longtime friend Jennifer Doan of FOX 10 for being recognized as one of this year’s Silver Circle Award honorees, alongside Sean McLaughlin, Tara Hitchcock, Mike Harris and Felipe Corral.

Get Your Audience to Turn Their Chairs: Treating Content Like an Audition on ‘The Voice’

PRSay

One of TV’s biggest hits returned this week as “The Voice” began its 18th season. The show follows a tried-and-true method: each year, competitors from around the country vie for stardom by trying to become the next great singing star. But “The Voice”’s biggest draw comes in its early rounds when contestants take on the “blind auditions.”

Disney, Salesforce and Mastercard chiefs exit; Jif and Giphy partner to end the ‘GIF’ debate; and Walmart merges e-commerce and traditional teams

PR Daily

Also: Webinars elevate marketing campaigns, music industry revenue skyrockets via streaming, Shamrock Shake marks 50 years, and more. Good morning, PR pros: If you’d like to start a heated office debate, ask your colleagues how they pronounce “GIF.”.