Fri.Jun 14, 2019

9 hallmarks of outstanding website copy

PR Daily

It should be easy to navigate, audience-centric, succinct and optimized for SEO. Is it time for a website redesign or refresher? Stunning graphics, sharp design and eye-catching visuals are crucial for attracting eyeballs, but engaging copy is how you get visitors to act.

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Why Gen Zers Prefer Fortnite as a Social Platform to Facebook and Instagram


Fortnite may be known best as a multiplayer video game, but for many of its younger users, it functions as something else, too: a social media platform.

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5 warning signs of a lazy writer

PR Daily

When the words don’t seem to flow, writers can sometimes fall back on bad habits. Avoid these telltale signs of uninventive writing. This post originally appeared on PR Daily in June of 2018. Writing isn’t easy.

Five Good Reads for Communications Professionals


Photo credit: Image by Free-Photos from Pixabay. Nothing in life is better at simultaneously sharpening the mind and nurturing the soul than a good book. I’m sure I was born with this knowledge, because books have called to me for as long as I can remember. The feeling of losing oneself in a story, of being transported to another world, is a magic beyond compare. I constantly crave the motivation and inspiration that sparks within me in response to reading an excellent work of nonfiction.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Helpful writing habits from Strunk and White

PR Daily

Avoid loose sentences. Keep related words together. And don’t write your copy with beer. These are tools, not rules,” writing coach Roy Peter Clark once said in a lecture to journalists about writing. That’s a helpful approach to take when one is tempted to chafe against William Strunk Jr. and E.B.

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4 lessons from @justaconstructionguy campaign’s viral success

PR Daily

In this era of decaying consumer trust, a Texas coffee company took a huge risk with a phony influencer campaign. Is it betrayal of the audience, or simply a clever marketing stunt? A coffee company in Austin, Texas, got lucky when it created a fake influencer to comment on influencer culture.

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What to wear in today’s office?

HMA Public Relations

Abbie remembers when heels and hose were the office norm. In today's workplace, when does business casual become too casual? Do you know what to wear? The post What to wear in today’s office? appeared first on HMA Public Relations. Featured PRGN Abbie S.

6 ways Fitbit uses fun to spark innovation

PR Daily

From laptop stickers to an on-campus campout, the device-maker is finding ways to inspire a sense of community. Editor’s note: This story is taken from Ragan Communications’ distance-learning portal Ragan Training.

State of social media teams: Small, under-resourced with a growing list of responsibilities

Communications Conversations

One question I’ve consistently heard from companies re: social media marketing over the last 10 years of consulting has simply been: What are other companies doing with their social media teams?

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

5 crucial elements of brand storytelling

PR Daily

Every good story has a protagonist, an antagonist and sense of revelation. Here’s how that translates to telling stories about any organization—even the dull ones. I’ll never forget this experience. I was standing in the security line at the Atlanta airport and couldn’t help but eavesdrop in on the conversation of the guy ahead of me. He was on the phone with his assistant and it was clear they were preparing for a workshop the next day.

Dynamic Pricing or Discrimination?

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Eric, a friend of mine who happens to be a CPA, realized he was running low on string for his grass trimmer, so he went shopping where he’d purchased the product before—Amazon.

Share the stories—in any medium—that drove engagement

PR Daily

PR Daily’s Content Marketing Awards will shine a light on the best storytellers. Enter your work by June 28. The post Share the stories—in any medium—that drove engagement appeared first on PR Daily. PR Daily Awards

How to triple your company’s Instagram following in 1 month

Axia PR

Generate more leads on Instagram. Instagram is a social media phenomenon no digital marketer can ignore. With 1 billion active users, Instagram is a dynamic visual medium that is highly effective in attracting new leads and converting them into customers.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Get Famous Friday: Follow Up

PR for Anyone

Hi everyone. It’s Christina Daves with this week’s Get Famous Friday PR Tip. This week’s tip is about following up. You send your email pitch in and then what do you do? You wait and you wonder or you pick up the phone and call – super important to … Update

The 5 most popular stories on PR Daily this week

PR Daily

This week, readers were interested in strategies for achieving goals, micro-influencers, stories that humanize your brand, and more. Here are the five most widely read stories this week on PR Daily : 13 methods for achieving your writing goals.