Fri.Jun 14, 2019

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Why Gen Zers Prefer Fortnite as a Social Platform to Facebook and Instagram

PRSay

Fortnite may be known best as a multiplayer video game, but for many of its younger users, it functions as something else, too: a social media platform. Earlier this year, Pew Research Center reported that roughly 75 percent of Facebook users and nearly 60 percent of Instagram users visit those sites at least once a day. This same form of consistent usage and dedication applies to Generation Zers and Fornite.

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Get Famous Friday: Follow Up

PR for Anyone

Hi everyone. It’s Christina Daves with this week’s Get Famous Friday PR Tip. This week’s tip is about following up. You send your email pitch in and then what do you do?

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Five Good Reads for Communications Professionals

Barokas

Photo credit: Image by Free-Photos from Pixabay. Nothing in life is better at simultaneously sharpening the mind and nurturing the soul than a good book. I’m sure I was born with this knowledge, because books have called to me for as long as I can remember. The feeling of losing oneself in a story, of being transported to another world, is a magic beyond compare.

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State of social media teams: Small, under-resourced with a growing list of responsibilities

Communications Conversations

One question I’ve consistently heard from companies re: social media marketing over the last 10 years of consulting has simply been: What are other companies doing with their social media teams? Implied in that comment are the following sub-questions: Where do these social media teams sit in the organization? Who do they report up through? How many people should be on our social media team?

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Smoke signals set to rise out of Cannes

Steve Barrett on PR

An expectant PR industry is once again heading to the South of France for its annual pilgrimage to try and crack the code of winning in the PR Lions.

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What to wear in today’s office?

HMA Public Relations

Abbie remembers when heels and hose were the office norm. In today's workplace, when does business casual become too casual? Do you know what to wear? The post What to wear in today’s office? appeared first on HMA Public Relations.

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Dynamic Pricing or Discrimination?

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Eric, a friend of mine who happens to be a CPA, realized he was running low on string for his grass trimmer, so he went shopping where he’d purchased the product before—Amazon. Finding what seemed like a good price ($18.94) for the same 3-pack of spools he bought a few years earlier, he placed the item in his cart.

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