Sat.Oct 27, 2018

5 crucial traits to understand about Generation Z

PR Daily

Time for the generational changing of the guard. Generation Z only knows a world that is hyper-connected, where by the tap of a smartphone, a pair of shoes can be delivered to their doorstep via Uber or a drone in less than an hour.

5 Scariest Halloween Campaigns of the Past Decade

Critical Mention

With thousands of brands competing against each other to win over customers, event-based campaigns are becoming an essential part of public relations today. Consumers are spending more and more each year on Halloween, with an increase from $8.4 billion to $9.1 billion between 2016 and 2017.

Film 155

[L]earned Media: An Interview with Sam Zises

Critical Mention

Agency life can be tough, but [L]earned Media’s CEO Sam Zises has got it down to a science. In our interview with Sam, he offered powerful insights into the world of content marketing, social media and “cutting through the clutter.”