Sat.Oct 27, 2018

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5 Scariest Halloween Campaigns of the Past Decade

Critical Mention

With thousands of brands competing against each other to win over customers, event-based campaigns are becoming an essential part of public relations today. Consumers are spending more and more each year on Halloween, with an increase from $8.4 billion to $9.1 billion between 2016 and 2017. Many brands are taking advantage of this spooky time of the year by launching their own Halloween campaigns to draw in customers.

Film 131
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[L]earned Media: An Interview with Sam Zises

Critical Mention

Agency life can be tough, but [L]earned Media’s CEO Sam Zises has got it down to a science. In our interview with Sam, he offered powerful insights into the world of content marketing, social media and “cutting through the clutter.” He also provided his opinion on why he believes the “death of Facebook” has been declared prematurely. Q: What’s your day-to-day like as the Founder & CEO of [L]earned media?