5 Scariest Halloween Campaigns of the Past Decade
Critical Mention
OCTOBER 27, 2018
With thousands of brands competing against each other to win over customers, event-based campaigns are becoming an essential part of public relations today. Consumers are spending more and more each year on Halloween, with an increase from $8.4 billion to $9.1 billion between 2016 and 2017. Many brands are taking advantage of this spooky time of the year by launching their own Halloween campaigns to draw in customers.
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