Fri.Aug 12, 2022

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Top Food and Drink PR Campaigns from 2022 so far

Prohibition

As the first half of 2022 draws to a close, we’ve rounded up six of the best food and drink PR campaigns from the year so far that really caught both our, and the UK medias attention. From ‘Spoon Freiz’ to ‘Cheese Martinis’ – here’s our thoughts on some of the top standout food campaigns, and how and why they worked so well. Brewdog’s Sad AF campaign.

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Sizeable challenges: ensuring your communications work at scale

Presspage

Scale is a strange thing, isn’t it. Those who’ve achieved it have to focus harder on details like procedures and training manuals, as the size of the business separates the founders from employees and formal processes replace face-to-face contact. Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level.

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The Rise of Social Media Subscriptions

HMA Public Relations

Some of the biggest social media platforms in the world have introduced paid subscription options for users. Find out what's included in this post from Justin Liggin.

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Sizeable challenges: ensuring your communications work at scale

Presspage

Scale is a strange thing, isn’t it. Those who’ve achieved it have to focus harder on details like procedures and training manuals, as the size of the business separates the founders from employees and formal processes replace face-to-face contact. Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level.

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Can Businesses Meet Increasing Consumer Expectations?

According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.