Tue.Apr 30, 2019

Tech Companies Concerned About Diversity — Here’s How PR Can Help

ImPRessions - Crenshaw Communications

One of the top issues tech PR people are helping clients deal with today is that of diversity. In particular, the artificial intelligence (AI) sector is facing deserved and overdue scrutiny about their commitment to diversity and inclusion.

Infographic: How to maximize your LinkedIn marketing potential

PR Daily

Your business network can be an important sales tool, but only if you construct your social media presence to drive new customers to your sales team. Consider these tips. LinkedIn can be a powerful tool for selling your products and services to businesses and customers.

10 Tips for Aspiring Entrepreneurs from Larry Kim, Marketing & PR Unicorn

Social PR Chat

Larry Kim, a successful entrepreneur and founder and CEO of Mobile Monkey, has spent over a decade mastering digital marketing. You may be familiar with his work in PPC, but did you know that Larry is crazy-awesome at PR, too?

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5 ways ‘Good Morning America’ rocks social media

PR Daily

America’s top a.m. news program doesn’t just pump its broadcast into its digital streams. It tells stories differently in every medium. So should you. Editor’s note: This story is taken from Ragan Communications’ distance-learning portal Ragan Training.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Tips for dealing with imminent negative business reviews

Agility PR Solutions

It goes without saying that no modern business is immune to negative reviews. Nowadays, thanks to social media and different review sites, customers are allowed to express their opinion and give feedback about a product or a service. And, of course, both positive and negative feedbacks are allowed.

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More Trending

Industry Consolidation Continues Among PR Vendors; PR Tech Sum: Onclusive, SocialChorus, Teletrax, iQ Media, Agility PR Solutions

Sword and the Script

There isn’t a whole lot of coverage about PR technology. I got to thinking about it when putting together this piece – The Top 10 PR Tech Vendors by Familiarity and Favorability – and decided I’m going to do something.

How to prioritize resources to stay on top of your biggest PR goals

PR Daily

It can be too easy to lose sight of your long-term goals amid all the daily tasks of a PR career. Here are some tips to make sure you keep your eyes on the big picture.

A Former Public Affairs Officer for the U.S. Marine Corps on Why He Pursued His APR

PRSay

April is APR Month at PRSA. Visit this link for more information about the Accreditation in Public Relations process. I pursued the APR because I viewed it as a valuable “extra” that conveys my serious commitment to the profession. My journey began at a U.S.

Boeing CEO offers grief for crash victims, surety about Max makeovers

PR Daily

At the annual shareholders meeting, Dennis Muilenburg defends the 737 Max—now undergoing a software fix—and says company brass will be passengers when it returns to flight. When the 737 Max flies again, Boeing CEO Dennis Muilenburg will be aboard.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

4 Tips for Building the Best B2B Email Newsletter

PR 20/20

In the spirit of summer soon approaching, we’re starting this post off with a little exercise. Don’t worry though, you can stay seated for this one. Take a quick inventory of your inbox/es and answer these three questions: How many newsletters are you subscribed to?

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Is your organization championing diversity, education or environmental causes?

PR Daily

Enter PR Daily’s Corporate Social Responsibility Awards. Share the initiatives and campaigns you’ve worked on. Complete your entry by the extended deadline on May 1. The post Is your organization championing diversity, education or environmental causes? appeared first on PR Daily.

Rosen’s PR Scores Big

HMA Public Relations

When the Arizona Diamondbacks traded beloved first-baseman Paul Goldschmidt, he took out a full-page ad in the Arizona Republic to thank the fans for their years […]. The post Rosen’s PR Scores Big appeared first on HMA Public Relations. Featured Arizona Cardinals Cardinals Josh Rosen NFL

Marketing opportunity: Be the resource content marketers rely on

PR Daily

Share your expertise, ideas and products at the Brand Storytelling & Content Marketing Conference at Disneyland. It’s a small world after all. Still, you can’t seem to pinpoint the right sales leads. How about a little help?

How I research influencers *without* using influencer management tools

Communications Conversations

Talk to anyone about influencer marketing for more than five minutes and inevitably the topic comes up: How do you find and research your influencers? It’s a good question. Researching and identifying the right influencers to work with might be THE key to success in influencer marketing.

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How to Keep Your Content Engaging in a “Boring” Industry

Critical Mention

When you’re creating an editorial calendar as a content marketer, it can often be challenging to put a fresh spin on evergreen content.

How Cannes Lions uses Muck Rack to achieve their PR goals

Muck Rack

How Cannes Lions uses Muck Rack to achieve their PR goals

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How to Keep Your Content Engaging in a “Boring” Industry

Critical Mention

When you’re creating an editorial calendar as a content marketer, it can often be challenging to put a fresh spin on evergreen content.

CEO pay should include diversity & inclusion metrics—why it’s a tough sell

Agility PR Solutions

Diversity and inclusion (D&I) are strong factors for would-be clients and consumers, as well as job prospects—so why aren’t top execs held more accountable for their own D&I actions when their salaries are being negotiated? More than half (52 percent) of board directors say diversity and inclusion metrics should be a factor in determining compensation […]. The post CEO pay should include diversity & inclusion metrics—why it’s a tough sell appeared first on Agility PR Solutions.

Knowing When to Hire Help

Solo PR Pro

Starting a solo PR pro business does not mean that you have to work on your own. In fact, many solos today employ some help in running their solo business from VAs to strategic partners to part time employees.