Wed.Oct 27, 2021

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How to Build a PR Business Case and Secure the Investment

Onclusive

Whether you’re working for an organization big or small, you know that almost every initiative and project needs to be approved—and those that call for a significant business investment require the support of an executive team. To get their approval, it is often necessary to demonstrate why the project is needed and what benefits it will produce when complete.

How To 195
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What’s your Hype Cycle Time?

Flack's Revenge

How to Surf the Tech Trends without Going Under. Image by Free-Photos from Pixabay. Everyone is familiar with tastemakers in fashion, music and popular culture. They indicate what is hot, and what is not, with words and actions. Those who want to stay ahead of trends pay close attention. But what about enterprise tech? The general idea is the same. There too, you have influencers, like industry analysts.

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Consumers to businesses: Your customer service is trying too hard—and not where it matters

Agility PR Solutions

When it comes to customer service, the biggest disconnect between consumers and businesses is the desire to solve an issue the first time the company is contacted. This is what customers want, but businesses seem to have different—and contradictory—goals on first contact, according to new research from customer experience orchestration firm Genesys.

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What’s your Hype Cycle Time?

Flack's Revenge

How to Surf the Tech Trends without Going Under. Image by Free-Photos from Pixabay. Everyone is familiar with tastemakers in fashion, music, and popular culture. They indicate what is hot and what is not, with words and actions. Those who want to stay ahead of trends pay close attention. But what about enterprise tech? The general idea is the same. There too, you have influencers, like industry analysts.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Sustainability now a differentiator as demand grows for eco-friendly alternatives

Agility PR Solutions

Sustainability is becoming increasingly important in consumers’ purchasing decisions, especially as consumers see themselves, along with for profit companies, as the primary catalysts for change, according to new research from strategy and pricing consultancy Simon-Kucher & Partners. With COP26, the 2021 United Nations Climate Change Conference, just weeks away, the firm’s new Global Sustainability Study 2021, […].

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How web design impacts content marketing in the post-COVID era

Agility PR Solutions

The COVID-19 pandemic delivered a rude awakening call to humankind. Who would have thought that a virus would threaten to wipe out mankind? After all, we live in times with significant advances in medicine and technology. The impact of the virus has been profound. No aspect of life went on uninterrupted. Lives and livelihoods were, […]. The post How web design impacts content marketing in the post-COVID era appeared first on Agility PR Solutions.

Web 148
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New book tells the story of the closure of the corner shop

Stephen Waddington

I’ve worked with my Mum on a new edition of A Shop on Every Corner, a book that she originally wrote with my Dad in 2007. It’s a social history of the local economy of a corner of York. A Shop on Every Corner by Christine Waddington tells the story of the demise of corner shops in a corner of York, from a boom in the 1900s when there used to be a shop on almost every street corner in towns and villages across England, to the modern day.

Local 78
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Sports influencers: Why only considering current stars as athlete spokespersons should be avoided

Agility PR Solutions

As the Super Bowl and Beijing Olympics nears early in 2022, the sports reports will be filled with glorifying past and present “heroes.” But during my long career when selecting athletes as brand publicity spokespersons, I much preferred using athletes who have not been in the media spotlight for several, or many, years instead of […]. The post Sports influencers: Why only considering current stars as athlete spokespersons should be avoided appeared first on Agility PR Solutions.

Sports 147
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Top SEO tools for beginners

Axia PR

With a plethora of SEO tools available on the market, it may feel overwhelming to choose between the many free and premium options out there. While premium SEO tools offer advanced functionality, on-call support, and more, the free ones often do the trick of solving the most urgent optimization issues. To make your life easier, we’ve curated a quick list of free SEO tools that can help you, from beginner to advanced SEO optimization levels.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Should You Incorporate a Podcast into Your Communications Strategy?

HMA Public Relations

Is it time for your business to invest in a podcast? Hear what Dr. Adrian McIntryre and Abbie Fink have to say about the matter.

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Apologizing is Never a Reckless Decision and Action

Reputation Specialist Michael Toebe

Norm Macdonald. Some people make a decision not to apologize. It can be a result of arrogance, deceiving themselves about what really transpired and their responsibility or contribution to a problem, or it can be a matter of fear. Whatever the reason, it’s a shortsighted belief to assume not apologizing is the better move or best one. Yet observations of society have some people wondering, what’s the use?

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Bad Reputation: The Co$t & Steps To Mitigate Risks

Reputation Us

“An’ I don’t give a damn ’bout my reputation. The world’s in trouble, there’s no communication!”. –Joan Jett. Joan Jett famously sang candidly about not giving a damn about a bad reputation. Financially speaking, it worked for her image, sold albums and made her famous. But ‘80s rock stars aside—a bad reputation will generally cause a financial hit more than a gain.

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How to Create Content Fast – Create one month of content in a day

PR for Anyone

Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. How to Create Content Fast? Set up a plan so you can create one month of content in a day. The one thing I hear quite often from my clients is that it’s so difficult to come up with ideas for content.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Bad Reputation: The Co$t & Steps To Mitigate Risks

Reputation Us

“An’ I don’t give a damn ’bout my reputation. The world’s in trouble, there’s no communication!”. –Joan Jett. Joan Jett famously sang candidly about not giving a damn about a bad reputation. Financially speaking, it worked for her image, sold albums and made her famous. But ‘80s rock stars aside—a bad reputation will generally cause a financial hit more than a gain.