Tue.Aug 20, 2019

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Wildest Dreams? Far From: Why Taylor Swift Is a PR Role Model

PRSay

No matter what she’s doing, Taylor Swift turns heads. This week, the country-singer-turned-pop-star will release her new album “Lover,” and fans are excited. This is no surprise; whether it’s Swift’s social media presence, her surprising collaborations or her uncanny ability to create a news cycle, Swift always finds a way to stay relevant and amplify her brand.

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“Stakeholder Value” Is Good PR — And Good Business

ImPRessions - Crenshaw Communications

The recent move by the Business Roundtable to redefine corporate priorities by emphasizing value beyond shareholder profits is the latest indicator that corporate reputation’s importance is on the rise. The statement supporting “stakeholder value” is also a good sign for public relations professionals who preach corporate responsibility or even strategic activism in U.S. corporate boardrooms.

Corporate 203
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Trending Sources

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Where do teens get their news? The answer may not be good news for traditional media

Agility PR Solutions

The teen trends of today are often indicators of the leading trends of tomorrow throughout the general population, and new research from media trust advocates Common Sense and SurveyMonkey paints a bleak picture for traditional media outlets, even those making adjustments in the digital age. According to the groups’ new study, teens today are not […].

Media 133
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These were the top publishers on Facebook in July 2019

NewsWhip

[…]. The post These were the top publishers on Facebook in July 2019 appeared first on NewsWhip.

Facebook 141
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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From all angles—why marketing and PR agencies must stay vigilant in today’s environment

Agility PR Solutions

The face of the marketing and public relations industries is one that’s always evolving. A new concept here, an emerging platform there. But what pervades throughout both industries is the notion that space is growing continuously more crowded and customer attention is growing harder and harder to attract. With both of these challenges, it’s vital […].

Agency 90

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Securing Earned Media in a Digital World

Presspage

It’s something of a cliche to say that we’re in a rapidly evolving media landscape, but keeping up with its changeable ways is part and parcel of the PR world. When you want to earn coverage and get people talking, understanding how and where to engage people is crucial for spreading your story. This begins with a strategic, prioritized approach to securing earned media.

Media 74
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4 tips for hiring employees who can improve your PR efforts

Agility PR Solutions

Managing the public relations of a growing company can start to feel like a challenge as you begin to interact with more customers, clients, partners, investors, consumers, competitors and other parties, all of whom have their own unique interests and opinions. As the old saying goes “more money means more problems,” so it’s not surprising […].

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Meghan Markle and Prince Harry in PR disaster over private jets ‘doesn’t look good’

Mark My Words

The Express PR guru Mark Borkowski said last night: “It doesn’t look good. When things like this occur, it seems highly hypocritical. “They should look to Greta Thunberg. She is clearly more astute about public image than this couple of A-listers seem to be. “It just takes some common sense and their PR advisers should be sitting down with them right now to explain how bad this looks.

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How to measure a hashtag’s reach?

Brand24

Here's all you need to know about measuring the social media reach of your hashtag.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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The Real Value of Virtual Reality for Healthcare PR

Scott Public Relations

Technology has constantly altered how we communicate since the beginning of civilization. From the advent of writing, to the printing press, to the discovery of radio waves and TV broadcasting, new inventions have changed how well we can communicate and how we perceive these messages. At the recent annual meeting of communicators from PR Boutiques International, Robert Hernandez, professor at the USC Annenberg School of Communication, spoke about how the exciting new virtual reality technology c

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When it comes to setting PR agency expectations, don't be this company

Axia PR

Recently, an overseas company contacted our public relations agency looking for earned media coverage in the United States for its coupon bargain retail website.

Agency 48
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Are RFPs a waste of time and money for PR agencies?

Muck Rack

Are RFPs a waste of time and money for PR agencies?

Agency 69
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What motivates people to use social media?

HMA Public Relations

Picture this: A room full of people and most of them are looking down at their phones. It is a classic picture for 2019, so it […] The post What motivates people to use social media? appeared first on HMA Public Relations.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Save Time: Automate Marketing Performance Reporting

PR 20/20

In most cases, marketers are creative sorts. We are communicators and storytellers, strategists and promoters. When we signed up for this gig, few (if any) of us came at it from an interest in statistics and math. Yet here we are, marketing in the digital age, where everything we do is trackable and we are without want for performance data. We are now expected to make marketing decisions based more on metrics than experience and intuition.

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The Real Value of Virtual Reality for Healthcare PR

Scott Public Relations

Technology has constantly altered how we communicate since the beginning of civilization. From the advent of writing, to the printing press, to the discovery of radio waves and TV broadcasting, new inventions have changed how well we can communicate and how we perceive these messages. At the recent annual meeting of communicators from PR Boutiques International, Robert Hernandez, professor at the USC Annenberg School of Communication, spoke about how the exciting new virtual reality technology c