Fri.Sep 30, 2016

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Pitching Food Content with Saveur Digital Editor Dan Dao

Cision

Dan Dao is the deputy digital editor at Saveur , where he is able to combine his passion for the food and beverage industry with his talent for producing engaging and mouth-watering content. He joins from Time Out New York and is ready to delve into global cuisine and travel in his new role with the food and beverage magazine. Food and wine can be part of the motivation for deciding on a destination when traveling, and many people turn to Saveur for its deep knowledge of hot trends, but also the

Pitching 222
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What PR Agencies Can Learn From Advertising Week

ImPRessions - Crenshaw Communications

Thousands of public relations , advertising and marketing people gathered this week in and around Times Square for New York’s Advertising Week. They came to hear a wide range of speakers and panel guests share their insight and opinions on the current and future state of the advertising business. As the lines between PR and advertising have blurred, the discussions during Advertising Week are increasingly relevant to public relations professionals.

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Are Airlines Being Descriptive Enough in their Galaxy Note 7 Warning?

Melissa Agnes

As I sat on an Air Canada flight this week, listening to the message that warned passengers to power down their Samsung Galaxy Note 7 devices, I thought: “But what if somebody doesn’t power down and and there’s a fire – a crisis – mid-flight?” So I sat there and I thought about the simple message the flight attendant had just given, in both English and French.

Airlines 164
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Honoring The Heroes Among Us – How the Orlando PR Community Responded to the Pulse Nightclub Shooting

PRSay

I don’t think I’ll ever forget where I was or when I heard about the Pulse nightclub shooting. Living less than a mile from where a talented singer from The Voice had been shot and killed less than 24 hours prior, I recall thinking it was a mistake when I scanned Facebook on my phone around 4 a.m. and saw rumblings of another shooting in Orlando. Orlando.

Community 114
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Welcome to the new diverse reality

Steve Barrett on PR

Progressive clients such as HP and General Mills are blazing a trail in requiring their agency partners to be truly diverse - could this finally mark the tipping point in the drive toward inclusion at all levels of the agency sector?

Agency 106

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Investor Relations Study: IR Websites Essential for Investors’ “Buyer’s Journey”

Beyond PR

From an owned media marketing perspective, an investor relations website is an essential property – not dissimilar to a trade show booth. You never know when a prospect is going to walk by and make a purely visceral judgment. In the case of an institutional investor (90%), visiting an IR website must be a surface-level, emotional “kicking-of-the-tires” as they already have access to all your past performance data and in-depth analysts’ reports.

Study 69
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May the Force be with you: 3 Marketing Lessons from Star Wars

Stern + Associates

As the marketers and communicators of our organizations’ thought leadership, it’s up to us to get our sales team to buy-in – and spread the word. The post May the Force be with you: 3 Marketing Lessons from Star Wars appeared first on Stern Strategy Group.

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PR meets SEO: How to help your brand survive when Google starts thinking like a person

PR in High Definition

“Just google it.” The phrase that seems to have become the answer to… well… everything. Like the brand name hoover, the Oxford dictionary already features the verb ‘to google’. With control of 81.67% of the search engine market, how consumers and businesses find your brand online is most likely to be through Google. Your company website now needs to be the best digital asset for your brand.

Google 60
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Will quality journalism become extinct?

PR in High Definition

This week, the News Media Association (NMA) wrote to ministers to say that it is becoming “increasingly difficult” to fund quality journalism, and the diversion of advertising revenues is to blame. Marketing spend going to the likes of Facebook and Google doesn’t cease to increase whilst newspaper advertising revenue plummets. The NMA warned that the impact of media plurality and the functioning of democracy “will be profound”.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Winning the talent war: How to rise to the challenge of building your employer brand

PR in High Definition

The Great British Bake Off is switching channels and as a result has lost almost all of their key talent, with Mary Berry, Mel Giedroyc and Sue Perkins all staying with the BBC. The strength of the BBC brand and the loyalty it has shown played a huge part in their decision not to make the switch to Channel 4. Staff retention and hiring is a huge challenge not only for Channel 4 but for many businesses.

Brand 55
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Tool of the month: HideMyFaceTime

PR in High Definition

If you’re anything like us at Firefly HQ, you’ll spend a lot of time talking to contacts on the phone and in videoconferences. Now that we’re past the age of awkward video chats with clunky low-resolution webcams, the reliability of videoconference technology no longer brings us out in a cold sweat. But many of us are still stricken with self-consciousness when it comes to video calls; no matter how small the window on your screen, perpetually seeing your own mug on a monitor is some people’s wo

Tools 52