Wed.Oct 02, 2019

Influential or influencer? What’s the difference?

Muck Rack

Influential or influencer? What’s the difference

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3 Challenges (and Solutions) Modern PR Pros Face

PRSay

Business Wire is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. 20-22. With broader audiences, more competition and more opportunities than ever, PR professionals are facing new challenges when it comes to attracting media attention. .

Local 90

Study: Work email opened more frequently than personal email

PR Daily

A multi-generational survey by Adobe offers insights into where and when people wade into their inboxes—and what particular peeves make them likely to trash your marketing message. Giving up on email marketing? Not so fast.

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Understanding social media for B2B and corporate companies

Prohibition

When it comes to social media marketing , many don’t realise the true potential utilising this communications channel for B2B and corporate companies can have.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How PR entities can woo and retain top-flight Gen Z interns

PR Daily

The up and coming generation is cut from different cloth, compared with its predecessors. Their preferred career paths and workplace interactions hark back to Baby Boomers’ ways.

More Trending

30 jobs in the PR and marketing world

PR Daily

Wondering which college degree you should pursue? Find out the top programs for 2019. Then, peruse our list of current job openings. If you were to guess the best college major for a promising career, what would top your list?

4 Ways to Avoid PR Disasters

Critical Mention

If there’s one skill that is critical for almost all public relations pros, it’s mastering the art of dodging PR disasters. Encountering them is inevitable for those within the industry at some point in their careers. However, some of the pros make it look very easy to manage.

J&J offers to settle in Ohio, consumers question leaders’ ethics, and how TikTok fills a specific niche

PR Daily

Also: How artificial intelligence is changing transcription, Nike chief sidesteps doping scandal, and PR pros’ favored platforms for video. Good morning, PR pros: In a bellwether case in the opioid crisis, Johnson & Johnson has reached a potential deal with Cuyahoga and Summit counties in Ohio.

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Branding luxury real estate—insights and inspiration from the experts

Agility PR Solutions

Branding a real estate company, or even an individual building, isn’t just about sales, but about a company making its mark on a city, particularly when it comes to providing a common experience across properties. The companies that are good at branding find success to be much more attainable.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How Intel’s Erica Pereira Kubr forecasts PR’s future

PR Daily

With so much changing in the industry, it can be hard to keep up, but this ‘gym rat’ keeps her focus by helping colleagues thrive. Spoiler alert: Artificial intelligence might factor in. How will artificial intelligence reshape the communications industry?

Why content marketing is the future of any successful business

Agility PR Solutions

If we look at the natural progression of marketing through the decades, we will notice an astonishing development. One of the most vital marketing branches, crucial for every business, is content marketing.

Showcase your impressive comms campaigns, publications and events

PR Daily

Ragan’s PR Daily Awards will recognize the best work in PR, marketing and communications. The deadline for entries is Nov. The post Showcase your impressive comms campaigns, publications and events appeared first on PR Daily. Ragan Awards

Most businesses now create video in-house—how’s your video library looking?

Agility PR Solutions

Video has clearly been shown to be the content format of choice for consumers, but many businesses have struggled with the logistics of creating video vs. the cost of outsourcing video production.

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Got Press, Now What?

Konnect Agency

Here at Konnect Agency , we win big for our clients every day. We work hard to secure national, local, and trade media coverage for our amazing clients – but once that placement goes live, our efforts don’t end there.

Are employee social advocacy programs at direct odds with your personal brand?

Communications Conversations

Employee social advocacy programs are having a moment. Come to think of it, they’ve been having a moment for a while now. Fact is, more companies are globbing on to this trend–and, for good reason.

Company culture: How it influences future business

Axia PR

Your company’s culture is what defines your organization. It sets the tone for how your employees work and how the public views your company. Your company’s culture can determine whether a potential customer chooses you over your competitors. PR Tips News media Culture

As part of ’50 years of PR’ special, PRWeek has picked the 10 best PR campaigns from the 2010s

Mark My Words

PRWeek PRWeek has compiled a list of the best PR campaigns of the past 50 years, focusing on those that had the greatest impact, showed the most creativity and were the most influential on campaigning today. All had a prominent UK element; some were directly linked to an ad campaign, but had a strong earned-media component. Huge thanks to the industry experts we consulted – Jackie Elliot, Trevor Morris, Mark Borkowski, Dr Nicky Garsten and Peter Cunard. Read full article here: [link].

Are Podcasts the New Soap Operas?

HMA Public Relations

Soap operas were named because they were sponsored by soap companies. Alison sees the same theme happening with companies who sponsor her favorite podcasts. The post Are Podcasts the New Soap Operas? appeared first on HMA Public Relations. Featured Alison Bailin Alison Bailin Batz Podcasts soap operas Young and the Restless

Meghan, Harry And Princess Diana: How Decades Of Press Scrutiny Sparked The Prince’s ‘War Cry’

Mark My Words

Huffington Post Now Harry’s latest move is being interpreted “open declaration of war” to the British press, according to PR consultant Mark Borkowski. Borkowski told the PA news agency: “The royals normally keep the media at arm’s length but this is not an arm’s length move. “Harry is determined not to play the media game. There is no charm left, this is an open declaration of war. Read full article here: [link]. Mark Comments

God is Dead by Definition

Doctor Spin

There is an argument to be made that gods can’t actually exist. Imagine studying an intelligent, yet uncivilised alien race from afar.

A Prince’s ‘War Cry’: having your case and eating it.

Mark My Words

You know the saying? Goes alright till it goes all wrong. Prince Harry would have done well to have heeded it before he issued his latest scathing statement attacking the press. Whilst the timing of this statement may well have been taken out of Harry’s hands to pre-empt a counter move, it shows that vigilance and preparation is everything.

2020 Planning: Keep an Open Mind

Karwoski & Courage

Most businesses are currently in the thick of planning for 2020 and with that comes a host of challenges not only about direction and strategy, but challenges on a more personal level. We can reflect on the past and learn from it, but we shouldn’t let it cloud our vision for the future.

A BRAVE NEW TRANSPARENT WORLD

Maxim Behar's Blog

The tsunami of social media that has conquered global communications within a few years has swept away privacy, once predominant, and has laid the groundwork for a new world where everything is public—or is rapidly becoming so—and where everything is transparent— or is about to be.

3 Tips to Boost Your B2B Content Above the Noise

Flack Me

Category: Flack Me Summary: Business communicators are not only competing with rivals within a particular sector but also seeking to cement trust with their audiences. Authenticity and visuals are key elements

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God is Dead by Definition

Doctor Spin

There is an argument that gods can’t exist. Imagine that you would study an intelligent, yet uncivilised alien race from afar.