Muck Rack

OCTOBER 2, 2019

Influential or influencer? What’s the difference?

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PRSay

OCTOBER 2, 2019

Business Wire is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. 20-22. With broader audiences, more competition and more opportunities than ever, PR professionals are facing new challenges when it comes to attracting media attention. . In a recent Business Wire webinar , “Out of the Lab and Into the Headlines,” Biotech communicators shared the challenges they face when trying to reach and engage broad audiences — from reporters and scientists to patients and inves

Local 73

Local Storytelling Infographics Resources 73

Prohibition

OCTOBER 2, 2019

When it comes to social media marketing , many don’t realise the true potential utilising this communications channel for B2B and corporate companies can have. However, whilst channels such as Instagram and Facebook may be synonymous with consumer-facing brands and influencers, the power of social media marketing for B2B brands should not be underestimated.

Social Media 69

Social Media Corporate B2B Company 69

Agility PR Solutions

OCTOBER 2, 2019

Sustainability has become a mainstream concern for companies, with heightened expectations from investors, regulators, government, employees and the public—according to new research from UK-based quality assurance provider Intertek, 74 percent of C-suite level respondents agree that customers and other stakeholders are demanding that companies do more in relation to sustainability.

Report 84

Report Government Employee Study 84

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Critical Mention

OCTOBER 2, 2019

If there’s one skill that is critical for almost all public relations pros, it’s mastering the art of dodging PR disasters. Encountering them is inevitable for those within the industry at some point in their careers. However, some of the pros make it look very easy to manage. We’ve observed some of their great tactics and have put together four ways to avoid them, or at least weave your way around such disasters, without leaving a mess behind. 1.

Sports 80

Sports Hotels Reputation Construction 80

Agility PR Solutions

OCTOBER 2, 2019

Branding a real estate company, or even an individual building, isn’t just about sales, but about a company making its mark on a city, particularly when it comes to providing a common experience across properties. The companies that are good at branding find success to be much more attainable. Those that miss the mark fight […]. The post Branding luxury real estate—insights and inspiration from the experts appeared first on Agility PR Solutions.

Real Estate 66

Real Estate Brand Branding Company 66

Konnect Agency

OCTOBER 2, 2019

Here at Konnect Agency , we win big for our clients every day. We work hard to secure national, local, and trade media coverage for our amazing clients – but once that placement goes live, our efforts don’t end there. While we always make sure to show the value of a piece of coverage to our clients, we also help our clients amplify that coverage on their social media channels, as well as ours.

Instagram 71

Instagram LinkedIn Social Media Agency 71

Agility PR Solutions

OCTOBER 2, 2019

If we look at the natural progression of marketing through the decades, we will notice an astonishing development. One of the most vital marketing branches, crucial for every business, is content marketing. In a few simple words, it is a strategic approach towards creating and distributing relevant content, that holds certain value and consistency. The main goal of content […].

Content Marketing 66

Content Marketing Marketing Analysis Publicity 66

Mark My Words

OCTOBER 2, 2019

PRWeek PRWeek has compiled a list of the best PR campaigns of the past 50 years, focusing on those that had the greatest impact, showed the most creativity and were the most influential on campaigning today. All had a prominent UK element; some were directly linked to an ad campaign, but had a strong earned-media component. Huge thanks to the industry experts we consulted – Jackie Elliot, Trevor Morris, Mark Borkowski, Dr Nicky Garsten and Peter Cunard.

Creativity 60

Creativity Industry Media 60

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Agility PR Solutions

OCTOBER 2, 2019

Video has clearly been shown to be the content format of choice for consumers, but many businesses have struggled with the logistics of creating video vs. the cost of outsourcing video production. But new research from creative portfolio website Visual Objects reveals that video creation is now a mainstream process—and accessible for businesses of all […].

Video 66

Video Creativity Consumer Trends 66

Mark My Words

OCTOBER 2, 2019

Huffington Post Now Harry’s latest move is being interpreted “open declaration of war” to the British press, according to PR consultant Mark Borkowski. Borkowski told the PA news agency: “The royals normally keep the media at arm’s length but this is not an arm’s length move. “Harry is determined not to play the media game. There is no charm left, this is an open declaration of war.

Agency 60

Agency Media 60

Inbound PR

OCTOBER 2, 2019

One of the most important areas of project management or any work that involves people for that matter is stakeholder management. In fact, the main reason why projects fail is the lack of good stakeholder management. There are a ton of tools you can use to identify your stakeholders and perform a stakeholder analysis. I've often used such tools not just to manage projects but also whenever I'd started a new position.

Analysis 48

Analysis Tools Study Communications 48

Mark My Words

OCTOBER 2, 2019

You know the saying? Goes alright till it goes all wrong. Prince Harry would have done well to have heeded it before he issued his latest scathing statement attacking the press. Whilst the timing of this statement may well have been taken out of Harry’s hands to pre-empt a counter move, it shows that vigilance and preparation is everything. If it wasn’t a reactive move and he naively believed that the goodwill garnered from the trip to Africa allowed him to regain some control of the media agend

Privacy 60

Privacy Newspapers Media Communications 60

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Axia PR

OCTOBER 2, 2019

Your company’s culture is what defines your organization. It sets the tone for how your employees work and how the public views your company. Your company’s culture can determine whether a potential customer chooses you over your competitors.

Company 48

Company Employee Publicity Media 48

HMA Public Relations

OCTOBER 2, 2019

Soap operas were named because they were sponsored by soap companies. Alison sees the same theme happening with companies who sponsor her favorite podcasts. The post Are Podcasts the New Soap Operas? appeared first on HMA Public Relations.

Company 40

Company Publicity 40

Karwoski & Courage

OCTOBER 2, 2019

Most businesses are currently in the thick of planning for 2020 and with that comes a host of challenges not only about direction and strategy, but challenges on a more personal level. We can reflect on the past and learn from it, but we shouldn’t let it cloud our vision for the future. A recent […].

Strategy 40

Strategy Publicity 40

Karwoski & Courage

OCTOBER 2, 2019

The post 2020 Planning: Keep an Open Mind appeared first on Karwoski & Courage – Minneapolis Public Relations – Creative PR.

Creativity 40

Creativity Publicity Strategy 40

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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