Cision

JULY 23, 2020

As PR and comms professionals, what should we help brands measure? Which metrics matter?

Brand 436

Brand Branding Measurement 436

ImPRessions - Crenshaw Communications

JULY 23, 2020

The consumer boycott is a time-honored tactic for those who seek to force political or social change. But do boycotts ever work? Consider the recent backlash dished out to Goya Foods CEO Robert Unanue after Unanue participated in a White House roundtable on economic and educational opportunities for Hispanic Americans. As he announced Goya’s involvement, Unanue praised president Trump’s leadership, commenting that the country was “truly blessed […] to have a leader like P

Brand 297

Brand Branding Banking Interviews 297

PRSay

JULY 23, 2020

In recent months, the Logos Institute for Crisis Management & Executive Leadership team has studied institutional responses to COVID-19. From this, we have created 12 best practices for crisis management: Begin all communication, whether written or verbal, with a statement of values, beliefs, intent or motivation. Don’t dive directly into the facts.

Crisis Management 204

Crisis Management Communications How To Crisis 204

Agility PR Solutions

JULY 23, 2020

RIP generic emails and posts—those days are gone, and marketing personalization is in for brands that wish to successfully connect with their customers. Recent research by HubSpot reinforced that with findings that 77 percent of customers say a single positive experience with a brand is all it takes for them to recommend it to a […]. The post So long, bland PR content—hello, conversational marketing!

Marketing 189

Marketing Brand Branding Publicity 189

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

NewsWhip

JULY 23, 2020

We looked back at the top publishers of June 2020, ranking them by their total engagement on Facebook. June saw a slight rise in engagement overall when compared to May, but some of the top publishers reached highs never seen before in our analyses. . Once again, we used our API to gather these rankings , which you can read about on our developer hub.

Facebook 167

Facebook Web Viral Journalism 167

Cision

JULY 23, 2020

Charlotte Metcalf has new role at Country & Town House; Ellie Kahn has joined PlanningResource as a Senior Reporter; Chris Sherrard is now Audience and Content Director for Reach Ireland.

Resources 120

Resources Media Report Blogging 120

Agility PR Solutions

JULY 23, 2020

In the days of digital business, companies can live or die on their brands. Organizations must invest in their business strategy and marketing to ensure that their messaging is cohesive and coherent. Consider this as the personality and persona of your organization that will be used to create relationships with customers. Businesses need to create […].

Company 91

Company Brand Branding Strategy 91

Cision

JULY 23, 2020

With so many dates and itineraries up in the air, it can be challenging to plan 2020 election stories ahead of time.

Blogging 120

Blogging Media 120

Agility PR Solutions

JULY 23, 2020

The COVID crisis has impacted on every part of our lives, so there’s no reason to think it hasn’t affected our mental health—and these issues are manifesting in the new workplace, according to new research from B2B ratings and reviews firm Clutch. Even though most employees’ view of their future at their company remains unchanged, […]. The post New COVID world of work—as productivity slips, companies engage mental health support appeared first on Agility PR Solutions.

Company 78

Company B2B Employee Crisis 78

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

PR in High Definition

JULY 23, 2020

I’ll skip the usual introduction. I don’t need to tell you about the disruption COVID-19 has caused: all organisations today face challenges, a key one being money. Chop, chop, chop – you can’t read a news site or have a conversation with someone at the moment without hearing about an organisation reducing staff numbers, cutting suppliers, or lowering budgets, among other cost cutting measures.

Resources 62

Resources Leadership Internal International 62

Axia PR

JULY 23, 2020

Public relations software is one of the many important tools for earning media coverage. Every week a prospective client, PR agency peer, or another PR professional asks us: “what's the best solution for a U.S. news media contact database?”. It’s not an easy answer. It’s like asking “what’s the best automobile?”. At Axia, we've tried them all. And the simple answer is each has their pros and cons.

Software 62

Software Media Tools Agency 62

Muck Rack

JULY 23, 2020

How SF Goodwill uses Muck Rack to achieve PR goals

101

101

The Hoffman Agency

JULY 23, 2020

By Samantha Spitz, Intern. Graduating from college has generated a whirlwind of emotions. It was almost as if it did not happen — there was no last day of being in the classroom, no graduation ceremony, and no celebration. These events are supposed to serve as the transition from one big chapter in one’s life to the next, so it has been an adjustment learning to adapt and accept change so quickly.

Storytelling 68

Storytelling Journalism Internal International 68

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Konnect Agency

JULY 23, 2020

Navigating social media, let alone the world in 2020 is no easy task. Konnect Agency is here to help you navigate these uncharted marketing territories as your go-to resource for all thing’s social media, public relations, marketing, and more! With the uncertainty of today, there are steps we can take on social media to ensure that we are being sensitive and appropriate during these challenging times.

Social Media 52

Social Media Media Creativity Advertising 52

PR in High Definition

JULY 23, 2020

The world is finally returning to some sense of normality and we could not be more excited. The high street is open, many are returning to work, and we can even go for a cheeky Nando’s! With so much changing in a short amount of time, keeping up to date with the news may have been a tad tricky, but don’t worry, we’ve put together a round-up of the main tech news that really caught our eyes this month.

Advertising 48

Advertising Advertising Policies YouTube 48

HMA Public Relations

JULY 23, 2020

How has your news consumption changed since the onset of COVID-19? A recent study from Northwestern University reveals how news consumption during the pandemic has changed. Click the link to read more. The post News consumption amid the pandemic appeared first on HMA Public Relations.

Study 41

Study Publicity 41