Mon.Jun 09, 2025

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A Guide To Building Long-Term Influencer Partnerships

Ronn Torossian

Learn how to build successful long-term influencer partnerships with tips on contracts, exclusivity, media protocols and performance tracking for brand ambassadors The post A Guide To Building Long-Term Influencer Partnerships appeared first on.

Branding 195
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Stacey Ross Cohen on Upleveling PR amidst Changes Rocking the field

Flack's Revenge

It was great having Stacey Ross Cohen , Founder and CEO of NY and CT -based Co-C0mmunicatons , on our podcast. We discussed her books, including the latest, Brand Up 2.0 ; and the changes that are rocking the PR world. Stacey and I compared notes and offered advice for agency and internal comms teams. There are a number of challenges, true; but each presents new opportunities: AI: how is it helping, hurting, what should PR teams do?

Internal 156
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4 Ways to Write Paragraphs Readers Will Read

PRSay

The problem with long paragraphs is that they look hard to read. And because they look hard to read, people don’t read them. That’s right: Readers skip long paragraphs. So if your paragraph is too long, then you might as well stamp on it in red ink, “Don’t bother reading this. Our lawyers made us add this stuff. We formatted it this way on purpose so you’d skip it.

Writing 147
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#MediaMonday – Megan Butler

HMA Public Relations

Happy #MediaMonday! Meet Megan Butler, assignment manager at KOLD in Tucson. She shares her media journey, how she helps lead more than 11 hours of broadcast every weekday, what she looks for in a story, dos and don’ts for PR pros and more. Check it out!

Meeting 98
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Beyond the Blast: How to Pitch with Purpose and Build Lasting Media Relationships

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

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Strategies For Communicating Complex Health Technology Innovations

5W PR

Medical technology advances at a rapid pace, but explaining these innovations to general audiences remains a significant challenge. Healthcare communicators face the complex task of translating technical breakthroughs into clear, engaging messages that resonate with patients, stakeholders, and the public. Research shows that 81% of patients struggle to understand medical terminology, while 75% of healthcare providers report difficulties explaining complex concepts to their patients.

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Talking LinkedIn News’ powerful distribution model with Executive Editor Lauren Lorenzetti

PR Daily

Breaking through on LinkedIn, from social media to editorial. Amanda Coffee is CEO of Coffee Communications and ex-Under Armour, PayPal and eBay. Lauren Lorenzetti, executive editor at LinkedIn News, sits at the intersection of editorial storytelling and platform strategy. A former journalist at CNN, CNBC and TheStreet, she now helps shape how LinkedIn’s billion users engage with professional news and conversation.

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5 key tips for effective insurance digital marketing

Agility PR Solutions

The insurance industry is going through a significant transformation, largely driven by the rapid rise of digital technology. Consumers now expect more personalized, efficient, and transparent interactions with brands, including insurance companies. This means insurance providers must evolve their marketing strategies to meet these demands. Traditional marketing approaches no longer suffice, and digital marketing has […] The post 5 key tips for effective insurance digital marketing first a

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Leadership, PR, and the Power of Authenticity: An Inspiring Conversation Between Tsveti Radoycheva and Maxim Behar

Maxim Behar

Tsveti Radoycheva: How did you become passionate about music and start rapping? Maxim Behar: It all started as a joke—a late-night Facebook exchange with Misho Shamara turned into a song. The track "PR Royale" was born from that. I'm not a singer, but I used music as a way to send messages. I believe communication must be creative and deeply impactful.

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The Modern Leader series: Transparency & why it matters

PR Daily

As The Grossman Group celebrates 25 years, Ragan is partnering with them to share the top attributes they see in modern leaders today. Modern leadership attribute No.11: Transparency & why it matters In today’s workplace, employees aren’t just asking for information — they’re asking for honesty. They want leaders who are open, real and willing to share what’s really going on — even when the answers aren’t easy.

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Maxim Behar: Macron’s Scandals Reveal How Fragile Political Brands Are in the Age of Transparency

Maxim Behar

The recent visit of French President Emmanuel Macron to Vietnam made headlines not because of diplomatic milestones, but due to a peculiar moment involving his wife Brigitte. As the couple disembarked their plane in Hanoi, footage emerged showing a hand striking Macron’s face—an incident that quickly fueled speculation, including claims of AI manipulation or even Russian propaganda.

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Reports of the op-ed’s death have been greatly exaggerated

PR Daily

Here’s how to still find success in the old stalwart. Jake Meth is the owner of Opinioned. Thoughts and prayers for the op-ed. Apparently, it’s dead. Or at least that’s what you’ll hear if you hang out too long in the communications world. This notion initially caught my attention when Eleanor Hawkins wrote for the Axios Communicators newsletter last August about the thought leader exodus from traditional opinion pages to social media.

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The Scoop: How Goodyear made its blimp indispensable to journalists

PR Daily

Plus: Warner Bros. Discovery splits streaming from cable; YouTube quietly eases content moderation rules. Up in the sky, it’s a bird, it’s a plane, it’s the Goodyear Blimp! The massive zeppelins continue to be a mainstay at sporting events around the world 100 years after the tire company started flying the airships. But it wasn’t until 1955 that the blimp began acting as more than an airborne billboard.

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