Tue.Sep 14, 2021

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5 PR Tips To Promote Expertise On LinkedIn

ImPRessions - Crenshaw Communications

Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. But a profile that serves as a glorified CV isn’t enough to gain sought-after exposure; that takes time, strategy, and a dash of creativity. How can executives get the most from their LinkedIn profile to convey leadership and be seen as an expert?

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Strategy is the Best Policy: Building a Successful Government Relations Program | Business Wire Blog

Business Wire

Crypto regulations , budget and infrastructure planning , and policy measures on Big Tech companies’ practices are some of the vital roles the U.S. government plays in our daily lives. It has become a critical external force that can affect the operations of any organization. As such, a symbiotic government relations strategy is essential in shaping an organization’s communications and public relations efforts.

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Using Social Media in a PR Campaign

Ronn Torossian

Having a great small business marketing strategy these days requires a number of different elements including email marketing, public relations, social media, paid ads, blogging, and more. However, there are cases when all of those different categories end up overlapping in those efforts, and that’s especially true in terms of social media and public relations. […].

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UK Media Moves including Fabulous, SHARES Magazine, Metro and more

Cision

SHARES Magazine announces new hire and other changes; several promotions at Fabulous; new role for Sophie Murray-Morris at Metro.

Media 156
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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New Ketchum report helps PR pros assess and prepare for your next career move

Agility PR Solutions

All of the headlines in my LinkedIn feed read the same: “’I Quit My Job’ Is a Signal of Economic Recovery” – The New York Times “Welcome to the Summer of quitting.” – LA Times “Before you join ‘The Great Resignation’ and quit your job, here’s what you need to know.” – CNBC News “The […]. The post New Ketchum report helps PR pros assess and prepare for your next career move appeared first on Agility PR Solutions.

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6 industries that benefit from influencer marketing campaigns

Agility PR Solutions

Few things in recent years have changed the world so profoundly as social media. Not only has social media permeated our daily lives, but it has also become a staple in the world of business. It’s used for marketing, branding, PR, and even customer service. And one of the latest trends to spring from social media […]. The post 6 industries that benefit from influencer marketing campaigns appeared first on Agility PR Solutions.

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How to turn a department into a successful team

Axia PR

Transform a group of employees into a cohesive unit. Building a successful company is downright difficult. From finding your niche to developing a successful product to building up contacts and relationships in order to help your company grow, success in the business world takes a lot of effort. Fostering a productive and happy workforce is a necessary part of getting there.

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#TipForTuesday – Continue Communicating to Consumers

HMA Public Relations

People are eager to get back to shopping at brick and mortar locations. So what does this mean for brands with a large in-person presence? Learn more!

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Raducanu set for global media stardom, say UK marketing experts

Mark My Words

The Guardian Emma Raducanu’s fairytale run to the US Open final has put her on track to become the hottest property in British sport, according to brand and sponsorship experts. The 18-year-old, who swept aside her semi-final opponent, Maria Sakkari, in straight sets, will be the first British woman to reach a grand slam final for 44 years when she competes for the US Open title on Saturday night.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Onclusive Launches Social Listening and Verified Media Database

Onclusive

I am excited to announce that today we have released several powerful new capabilities in the Onclusive platform. In addition to existing earned and owned media analytics and reporting features, Onclusive’s PR software now includes a human-verified media contact database, integrated journalist relationship management tools, and cross-channel social listening and reporting.

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Podseeker is a useful Media Database for Podcast Contacts [Product Review]

Sword and the Script

Podseeker is a simple tool that works as you’d expect; its price point makes it a no-brainer for PR teams with podcast outreach responsibilities. Podcasts are a good option for PR pros seeking to earn media coverage. Even as traditional media relations have become harder, podcasts are alternative outlets that have reach and credibility – often in niches.

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Emma Raducanu can be a ‘$1 billion girl’ after US Open win

Mark My Words

New York Post Emma Raducanu’s future looks very bright. The 18-year-old tennis sensation is on cloud nine after her historic US Open victory on Saturday night, when she beat fellow teenager Leylah Fernandez, 6-4, 6-3, to bring home Britain’s first women’s Grand Slam singles championship in 44 years. Raducanu, who earned $2.5 million in prize money, never dropped a set throughout her 2021 US Open run — 10 matches, including three qualifying matches — and stole the hearts of fans everywhere.

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New timeline depicts a history of COVID, impacts on retail, consumer behavior, health & safety

Agility PR Solutions

We’ve watched the progression of the COVID crisis, and its impacts on consumer behavior at every stage, but a post-mortem (almost) review can help brands and marketers figure out where we’re heading, and how to optimize their strategy. Experience management firm First Insight has produced a highly detailed COVID-19 timeline infographic which depicts how consumer […].

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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How Uber, Lyft, and Salesforce responded to the Texas abortion law

NewsWhip

Texas’s new abortion law, which bans most abortions after six weeks, has now gone into effect after the U.S. Supreme Court declined to intervene. As a result, Texas has some of the most restrictive abortion laws in the world. The court’s ruling on September 1st has caused uproar across the country, with media coverage flooding the internet and public interest in the subject high.